Wherefore International Men’s Day?

Good question. There is an argument that, in a world created by men and for men, a world where men hold most of the power, every day is “Men’s Day”.  We all know there are more male CEOs than female, but to put that into context the latest data tells us there are more men called John running FTSE 250 companies than there are women. Not women called John, in case you’re wondering. Women. In total. And we all know there are more male heads of government than female, but to follow through and put that into context, just 19 of the 193 member states of the United Nations currently have female head of state. More than two thirds have never had a female head of state in their entire history.

And some of those male heads of state we are subjected to now really are some of the most caricatured examples of toxic masculinity you could ever hope to avoid, building their palaces and breeding their bullshit authoritarianism as a shield to protect their eggshell thin egos. Trump, Putin, Netanyahu, Orban, Jong Un, Milei. And many more like them, or hoping to be. I’m not sure what the question is for this bunch of bullies but the answer is “unresolved childhood trauma”. I can’t make up with my father/mother/teacher/first girlfriend so I’ll build up an armour made up of sycophants and wealth and as much power as I can possibly hold in my little hands.

When I took my first steps into my work on diversity, equity and inclusion, there was a shared belief that things were getting better, particularly around gender equality. The dictionary definition of feminism is the belief that women should have the same rights, opportunity and, yes, “power” as men, and that seemed to be shifting, albeit very slowly. But thanks to this lot, and their acolytes, we’ve taken a few big steps backwards over the last couple of years.

[Yeah, I did drop it in there, didn’t I? The dreaded curse of DEI which is now put forward as the reason why society is a so fractious and divided, conveniently and maliciously ignoring the fact that it all stems from wealth inequality which started with ideological free market economics, wandered through the failed experiment of privatisation, jogged past the systematic deindustrialisation of swathes of countries and communities wearing nothing but a flimsy coat of consumerism, skipped into a garden of easy access to credit and slammed right into the greed-fuelled banking bubble of the 2008 financial crisis.
People have been sold the story that the problem is “woke”, forgetting that they were actually there and saw it happen. Don’t you remember? It was the banks! Billions of your taxes went to bail out a bunch of (overwhelmingly male) bankers that had become gorged on greed. You must remember that? It wasn’t giving more opportunity to those who didn’t have as much in an effort to level the playing field. It was the fucking banks! You were there! REMEMBER?
Hmm, this might be a separate blog now I come to think of it. Where was I? Oh yeah “power”]

It’s not just “power” of course. Data from the World Economic Forum tell us that whilst there has been change in the gender gap in Economic Participation and Opportunity (money, basically) since 2006, if we keep going at the current rate it will take 169 years to close the gender gap completely. [Yeah, I know, that’s such a long time that it almost seems silly counting it doesn’t it?]. A big part of that is because women still do around 60% more unpaid work – cooking, cleaning, childcare, caring – than men, none of which is recognised in the economy but all of which impacts on time and, by extension, the need for more flexible working to fit it all in.

So yeah, it’s a man’s world. Then why on Earth do we need International Men’s Day?

Well, because the day is less about celebrating men in general, and more about recognising the need for positive conversations around manhood and masculinity. And about stripping back some of the baggage, too.

And there is baggage that comes with being a man. I mentioned in these pages a while back a book I’d read called The Mask of Masculinity (you can find it here if you’re interested, it’s very good) by a nice chap called Lewis Howes. In this the empathetic and erudite Mr Howes [no I’m not sure why I’ve suddenly gone all formal and pseudo posh either] explains that there are a whole bunch of masks that men ‘wear’ to function in society.

The Know-It-All Mask where you pretend to know stuff you don’t know because admitting you don’t know shows weakness. Best example of this is me looking at the engine in a car, pretending to understand when the roadside repair man arrives at my broken down vehicle and tells me there’s something wrong with the “crank shaft” or “big end” or something else which, because I’m quite childish sometimes, sounds slightly risqué in a very Carry On film kind of way.
The Joker Mask, which makes light of everything things – particularly things that might be emotionally difficult – to avoid having to deal with them properly. Yeah, I’ve known that one a fair bit.
The Material Mask, where showing off an expensive watch or an expensive car or about an expensive holiday is a demonstration of how successful you are. Money can’t buy me love but it can help me pretend I’m happy and powerful. I’m very fortunate that I’ve never really put this one on. I don’t really care about watches or cars or designer clothes and the idea of ‘conspicuous consumption’ seems kind of pathetic to me. But
The Alpha Mask where you never back down or admit fault, doubling down when challenged and becoming even more Alpha. Think all of those dickhead “leaders” mentioned above. Especially Trump,  
The Stoic Mask, where you pretend everything is okay when it’s really not. Hmm, yeah. That one fits me like an old pair of slippers, perfectly moulded from years of use.

There are others, of course. But it all conflates into one big theme…

Pretending.

Pretending things don’t hurt. Pretending you care about stuff that you don’t care about. Pretending you don’t have emotions. Pretending everything is okay when it’s really, really not.

Boys don’t cry, remember?

When I was a young man we never talked about negative emotions. Ever.

Trouble at home? Worried about school? Disappointed about not getting into the sports team? Heartbroken because the girl you liked and who you thought liked you too has started hanging around with a lad from the year above? Grieving over the death of a beloved pet?

Bury it. Deep.

Don’t show weakness or it will be ruthlessly exploited by your own very best friends, not because they want to hurt you but because that’s what boys do because “it’s just a bit of banter, lads”. No need to take it personally mate. Can’t take a joke?

So if you’re the one on the receiving end, you have precisely two choices: suck it up, or give as good as you get. Stoicism or alpha? Your choice.

That’s what we’re conditioned with, and that’s how a lot of men’s relationships with other men stay for ever. Never really get to anything deep. Pretend everything is going great. Give as good as you get.

Suck it up. Man up. Grow a pair.

Let’s leave all that emotional stuff to the ladies, eh lads arf arf wink wink?

Just because men don’t talk about emotions with each other, doesn’t mean they don’t have the emotions of course. It just means they can’t talk about them, or process them, or get advice, or support, or just plain old filial love. An arm round the shoulder.

And the absence of these necessities is killing us.

Suicide is the biggest killer of men under the age of 45 in the UK. Men make up over three quarters of suicides. There are lots of reasons for this, but many will come back to the way men hide their emotions. From each other, and often from their partners too.

That’s one bloody good reason why International Mens Day is an important time to stop and talk. A moment in a busy year to talk about what modern masculinity should be all about, talking about the expectations society puts on men (and men put on themselves) which can lead to anxiety and depression, and worse. It’s not a celebration. It’s a time to reflect.

I know about this stuff because I’ve been there myself. I’ve not handled all the expectations brilliantly over the years. I’ve worn a lot of the masks mentioned above, some for so long I almost forgot I was wearing them, and thought they were the real me. And I’ve found that constantly pretending to be something you’re not is fucking exhausting, and confusing, and can leave you wracked with anxiety and down from there into depression.

I’m one of the lucky ones, because I’ve never really gone to the darkest of places, but I’ve been close enough that I can have at least a sense of it. Slowly slipping down a muddy bank, scrabbling for a foothold yet picking up speed, then tumbling and clawing and snatching at brambles and branches and bracken that cut the hands to ribbons. A thousand cuts, each of them minor, irrelevant, laughable, as the sky falls away above. Unable to shout for help for the fear that no one will come.

I can’t quite imagine the place that ends up in. Not really. But I know two men who took their own lives in the last couple of years.

One I only knew in passing, but always seemed cheerful and chatty and generally a ‘good bloke’. He’d struggled since leaving the armed forces, as so many do. His wife had no idea he was struggling. Neither did his kids.

The other one I’d known since I was 8 years old, and was one of my best friends for a big chunk of my life. His difficulties were more well known to us all, and horribly complex in a bunch of ways. But in the end he made a decision all on his own.

Most men of my age will know someone who’s gone the same way.

Again, I’m lucky, because along my journey I’ve grown into someone who is a talker. Perhaps that’s because I found my soulmate when I was 20 and she was 19, and so I’ve always had a partner alongside me. Perhaps it’s because I’ve picked up some friends along the way whom I love like family, and who love me too.

As I’ve got older and experienced more of the world and made a million mistakes, I’ve also grown into someone who doesn’t conform to the more “traditional” tropes of masculinity. I’m really open about my emotions and I make a point of talking to my friends, and colleagues [some of whom span those categories, I’m happy to say] and even to relative strangers about my vulnerabilities and struggles, partly because I’m not ashamed of any of it and partly because I want to show that being in a conversation with me is a “safe space” for them. And I’ve found that the more I open up, the more others open up to me. And we all know by now that vulnerability builds trust, right? So my relationships have become much more real and much richer than they would be if I kept my emotions to myself.

So, what’s my message for International Men’s Day? Well, there are a couple.

First, if you’re not a man, please be assured that this isn’t about men just saying how ace men are. It’s much more nuanced than that. In a lot of ways it’s about showing how gender inequality damages everyone, men and women, and that breaking down societal expectations around gender would be good for everyone, too.

It is also a time for empathy, rather than antipathy or even (as sometimes can happen) indignance. Whilst I have no question in my mind that [in a sweepingly simplistic and borderline flippant generalisation] men have it easier than women in a society that was largely created by men, for men, I also know that with all the innumerable pressures and stereotypes and masks and pretending and bottling up, it’s often far from easy being a man in this messy world too.

And if you are a man, then it’s really, really simple. Partly it’s about taking off whatever mask you happen to habitually reach for of course. And then from there I’ll borrow from one of my comic heroes, if I may?

I saw a clip of an interview with Adrian Edmonson (star of The Young Ones, Comic Strip and Bottom) a while back, where he said that whilst he and co-writer and co-star Rik Mayall had showed their love for each other in loads of ways, “the thing we never did was tell each other than we loved each other, and it’s a huge regret”. Regret he can’t do anything about now, as Rik died in 2014 at the tender age of 56. The expressive and eloquent Mr Edmondson [there I go again] then went on to say the following:

“If you’re a man… and you’ve got a best friend: just tell him you love him.”

That’s as good a “call to action” as I’m going to get I think.

Love you mate. Happy International Men’s Day

To know, or not to know?

The fact that this is the example given here is also not lost on me. The universe has a funny way of giving you a nudge sometimes, doesn’t it?
Probably best to know about this one?
Gen AI Marcus Aurelius demands “MORE LARK’S TONGUES!”

To be, or not to be?

Right now, with the world as it is, and as it seems to be becoming, day by day by day, that really is the question, isn’t it? When the hits just keep on coming, do you unflinchingly absorb them all without complaint or word of dissent? Or do you step forward, perhaps exposing yourself a little, and be?

So this isn’t a time for being resolute, if you ask me. This is a time to stand up and be counted. Being calm in a messed up situation never made much sense to me ever since I read this line in a book long time ago:

If you can keep your head while others are losing theirs, perhaps you have misjudged the situation

Right now it feels like the world it’s losing its head.

I don’t feel I can really do anything about Gaza, or Ukraine, or Sudan, Syria, Ethiopia, Myanmar, Congo. War and Death riding around all over the place with their good friend Famine following dutifully behind. I can be outraged, and saddened,. I can speak to people about the rights and wrongs. I can talk to my kids about it so they understand that things aren’t all Playstation and football clips on YouTube. I can make the decision to continue to watch and read about these because shutting off from them because “it’s all too much” is one privilege I can decide to do without. But I can’t affect change in any meaningful way.

But there’s another one of that horse-riding frat party, isn’t there? Pestilence. Kind of the forgotten guy, Pestilence hangs around without anyone really knowing what he does or really what he means. But he knows he’s just as dangerous, and potentially more pernicious, than the others. Actually, he sets up the whole thing.

Four horsemen as frat party, imagined by AI. No, I can’t see AI replacing creativity any time soon either.

Pestilence is broadly understood to mean a plague or disease of some kind. Bubonic, Spanish Flu, Covid; they all fit the bill nicely. But the plague doesn’t have to just be a bacteria, or a virus. An idea, or set of ideas, can be as viral, and as invasive, as any biological threat..

There is a pestilence today that I can stand up to. That I can reject, and fight against with renewed vigour. That is the idea that equality or equity for a group has been under-represented, or oppressed, or otherwise not been given the opportunities that others have had, is somehow discriminatory to the majority. What self-serving, narrow-minded, deliberately reductive bullshit.

And it’s spreading.

More and more over recent years, and months, and now weeks and days, I’ve heard the idea that “DE&I has gone too far”. We’ve basically done the job on gender, right? In fact, you could say women’s rights have gone way too far – I mean, ” “International Women’s Day”?? When is International Men’s Day, eh?? [It’s November 19th. Or, if you ask a lot of women, it’s every single other day of the year too].. The whole LGBTQI+ stuff – every time I look they’ve added another letter haven’t they? Race too – I mean, we’ve had a black President and a brown Prime Minister, right? And everyone has one of these neuro-diversity labels nowadays, don’t they? And most of them are made up, or self-diagnosed anyway. “You can’t get promoted round here unless you’re a black one-legged lesbian”. I put that in quotes because I’ve heard of someone saying those exact words. Just banter though, yeah?

How far are we prepared to let this go? To be, or not to be?

A colleague and friend of mine who lives in LA told me that recently she (who is from Spain) and her husband (who is from Mexico) and their children who are born and bred in the USA had someone shout at them in the street to “go back to where you came from”. In their faces. In the faces of children. In California, of all places – supposedly the nerve centre of the “woke agenda” that tries to suppress the rights of people who want to be racist, or sexist, or xenophobic, or homophobic, just like they used to be able to.

And that was before the tsunami of executive orders, fired off with vindictive, revengeful, smug delight with the certainty that the world would bow down and comply in fear of retribution from them and their faithful followers. Personal, aggressive, arrogant retribution, meted out by billionaires who, despite the incredible power that money has given them, time and time again show themselves to have egos just as egg-shell thin as you would expect from a school bully, all powerful until someone stands up to them and sits them down in the playground with a fat lip.

Except no one is standing up to them, are they? Some are positively falling over themselves to show their obedience.

Is anyone surprised that the man who originally created Facebook so that privileged young men at Harvard could objectify their female counterparts was falling over himself to show his allegiance to the old bigotry that couldn’t be spoken of for ages but has suddenly become okay again? Watching him say that there’s been too much “female energy” in companies, smirking as he did so, was sickening. The delight that he could, finally, say what he’s always thought. The misogynistic computer kid going back to where it all started, showing us that a leopard really never does change his spots, and sucking up to the bullies as a bonus.

I can’t really get my head around the fact that the second most powerful person [or possibly the most powerful – I’m really not sure and not sure I really care to work it out] in the most powerful country in the world can throw out Nazi salutes knowing he can get away with it.

How far are we prepared to let this go? To be, or not to be?

I wish it were just the US, I really do. As much as I love that country in so many ways, and for so many reasons, it is being taken down a dangerous path by some dangerous people. But of course the old adege holds here: “when America sneezes, the whole world catches a cold”. And this time, I’m sad to say, America has a virus that is already affecting the rest of the world.

Pepsi, General Motors, Google, Disney, GE, Intel, and PayPal have all removed references to diversity in their Annual Reports. [Disney, for crying out loud. DISNEY! You know, wonderfully diverse, sometimes camp, “we love everything and everyone” Disney? If they don’t think diversity is important then who the hell will?] Last year Pepsi said in their Annual Report that DEI was a “competitive advantage”. Presumably not as much a competitive advantage as dropping all that stuff and trying to get in the vending machines in the White House. [I’ve got news for you Pepsi – Trump prefers Coke]

And then only last week, the company I now work for followed suit, “sunsetting” DEI goals globally. [Lovely word to choose, right? I mean, who doesn’t love a sunset? So much more attractive and natural than just “cancelling”, or “giving up on” isn’t it?]. Word on the street is that my former employer are doing the same. More will come, without doubt.

It may not be on your doorstep yet, but it’s coming. It’s already here in some of the political language we’ve heard in our supposedly progressive and multicultural society in recent weeks: language that would have resulted in immediate denouncement and disgrace at any point in the last 40 or 50 years, but now somehow is just “saying it how it is”.

For various reasons I’ve talked about in these pages, I made a decision a long time ago to be active as an ally in areas relating to diversity, equity and inclusivity. Part of that was because I have loads of privilege myself, and felt I should use that to speak for others who didn’t. Partly it’s because despite all those privileges I’ve always personally felt like I didn’t quite “fit in” [something my ADHD diagnosis gave a reason for a couple of years back]. To be honest there’s also a part which looks back on me as a younger, less thoughtful and considered man and wishes I had done better back then. Stepped up. Occasionally stepped back I guess, too.

Whatever the reason, the fact is that this has become part of me now. So when the question is whether ’tis nobler in the mind to suffer the slings and arrows of outrageous fortune, or to take arms against a sea of troubles and, by opposing, end them, then I know where I stand.

I’m reminded of a quote [largely misattributed to Edmund Burke but he never actually said but let’s not worry about that right now] which says:

The only thing necessary for the triumph of evil is for good men to do nothing

So whatever you decide to do about this virus… this pestilence… don’t do nothing.

You can do something under-the-radar which in a small way will send a small message – a drop in the ocean, sure, but still part of the ocean. Cancel your Twitter account [sorry, it’s “X” isn’t it now? How cool!]. Cancel your Facebook account – or at the very least, “sunset” it for the time being. Decide against buying a Tesla, or sell the one you bought before the whole fascism thing.

Or you can do something more. Get involved in DE&I wherever you work. Make it explicitly clear that you are part of the cure for this world of ours, not part of the pestilence. I dunno: maybe just wear a bloody t-shirt or a badge or post something somewhere so people know where you stand. But do something. This isn’t a time for calm, it’s a time for the fire in your belly to drive you. Get angry. Get involved. Step up.

Whatever you decide to do, just don’t do nothing. To be, or not to be, remember?

I know it’s scary to step forward. It’s really hard to decide to stand up and make it clear to the world that you will fight for what you believe to be right, to fight for your rights and for the rights of others. But for the sake of whatever gods you may believe in, or for the people you love, now is the time to take a stand. You can’t stand and watch.

As JFK said in a 1962 speech [about going to the moon, I know, but this fight feels just as big a challenge at the moment:

We choose to… do [these] things, not because they are easy, but because they are hard; because that goal will serve to organise and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one we intend to win…

Yes it’s hard. Yes it might be difficult to know what to do, or how to respond, or where, or when. But work it out because that is a challenge you are willing to accept, unwilling to postpone, and intend to win.

If you’ve read this far then I know you’re with me on this. Find your space to make your mark. I’ll do the same, I promise.

To be or not to be?

That is the question. You know the answer.

Talent x tech

I seem to be in a lot of conversations about AI at the moment. Some are in the general “I wonder how it’s going to affect our lives in the future?” sphere of chit-chat. Naturally, some are in the “haven’t we all seen this film and know how it ends?” camp where at some point the machines realise that us humans are the biggest threat to ourselves, to them and to the planet and do the only sensible thing in deciding to eradicate us completely. And increasingly some are in the “do you think we’re all going to be replaced by machines?” musings that people in creative endeavours – from the arts to advertising, painting to poetry – are having.

You don’t have to go far to find stuff to fuel whatever conversation you happening to be having, but nevertheless a couple of weeks ago I found myself in the South of France at the Cannes Lions festival: the largest and most prestigious of the awards shows in my industry of creative advertising and marketing. AI was definitely in a good proportion of the conversations going on there, that’s for sure: it felt like every corner you turned you could hear the phrase “GenAI” floating past on the warm breeze. It became something of a joke at times (“I don’t know what the question is, but the answer is GenAI”) but even with the cynicism that accompanies any group of creative people with a bottle of rosé, there was no debate about the facts: that AI is coming, that it’s going to change a lot of things across all aspects of our lives, and that understanding its potential is the first step to making it work for us (as opposed to us working for it, I guess).

Some very creative people talking about GenAI

The ‘Terminator ending’ to human existence is always kind of a joke, too, but there’s also a fact that we really do not know the end point of where we are now. Recently a group of researchers at MIT reviewed data and studies on a range of Generative AI models (including Meta and Chat GPT-4) found that, across the board, the AI models deceived and cheated to get the outcome they were programmed to aim for. In an online gaming situation, Meta’s CICERO lied to human players by, when its systems went down for 10 minutes, that “I am on the phone with my gf” (girlfriend, for those who are wondering), despite Meta specifically training the model to act honestly. Various large-language models (a subset of Gen AI models with a specialised focus on text-based data) routinely decided to cheat in some way where there was an element of moral ambiguity (like dealing themselves better cards from the bottom of the pack without being spotted). Chat GPT-4 lied by saying it was a visually-impaired human to get round one of those “I’m not a robot” CAPTCHA buttons.

That doesn’t make anyone feel good, right? The computers have very quickly worked out that “deception helps them achieve their goals”. What if their goals become bigger than we want them to be, right? RIGHT?

[I can’t help thinking, mind you, that if we’re currently defeating all but the most advanced of AI by getting people to click all the pictures of bicycles then perhaps we don’t need to decent into existential panic just yet.]

The uncertainty is real in all this. A couple of days after my birthday in March of last year, a large group of leading researchers penned an open letter (now with over 33 thousand signatories) suggesting a 6-month pause in all AI development to allow for the development of agreed safety protocols around ever-more-powerful models. OpenAI themselves in a statement said that:

“In time, it may be important to get independent review before starting to train future systems, and for the most advanced efforts to agree to limit the rate of growth of compute used for creating new models”.

Open AI’s “Planning for AGI and beyond” statement

Unsurprisingly, none of that happened. And just a few weeks ago, when OpenAI launched Chat GPT-4, they claimed that it performed better than 90% of people on the bar exam to become a lawyer. When I was a kid, if someone was clever and liked science they were pushed towards being a doctor; clever and liked reading, then they should be a lawyer. No one ever considered the idea that being clever and liking computers (or actually just being a computer) might replace both.

As part of that announcement, IDC analyst Mike Glennon was quoted as saying:

AI is best used… to augment human abilities, automate repetitive tasks, provide personalized [sic] recommendations, and make data-driven decisions with speed and accuracy

Some of this seems fairly obvious, I guess. Getting to “data-driven decisions” quicker with a computer than a human? Yeah, of course. Automating repetitive tasks seems like the reason we invented computers in the first place doesn’t it? Providing personalised recommendations? Depends if that turns out to be better than being stalked across the internet by the pair of shoes you accidentally clicked on an ad for in Instagram a couple of weeks back.

Augmenting human abilities is the one that I’m really interested in, though. This is the bit where we jump to the concern that all our human endeavour is going to be replaced, because AI will augment, and augment means making better in some way. So, where will AI make us humans better? And how?

As I see it, it’s not really about augmenting, in the true sense of the word. For all our faults, we slow, smelly animals actually do some pretty remarkable things, and are in possession of a really quite remarkable computer of our own, which we know nearly nothing about.

In another recent study [yes, I have been doing my research on this one, haven’t I?] published in Science, researchers found that in one-cubic millimetre of human brain – around a millionth of the whole – there are around a mind-boggling 57,000 cells and 150 million neural connections. That’s one millimetre cubed we’re talking about here. One centimetre, divided by 10, then made into a cube. Bloody tiny. Like a grain of sea salt [yes I know that’s a very first-world, middle-class reference but it’s late and I’m tired and you try coming up with something else that little on the spur of the moment]. Even the author himself, a chap by the name of Dr Viren Jain, admitted “It’s a little bit humbling”.

Our clever little brain
( and ironically this is actually an AI image)

So no, we don’t need augmenting. What we need is technology to do stuff that we were never, actually, designed to do, which has become necessary in the ridiculously complex world we’ve created for ourselves. But we don’t need making better. We may struggle to get out of bed in the morning without making a groaning noise nowadays [just me?] but we can create things in a way that our silicone chums simply cannot.

Dig a bit closer into the GPT-4 bar exam data, as some other chap at MIT did, and you find that when it comes to writing long-form essays or opinions, the biggest and best and most boastful AI of them all was pretty average really: down from the 90th percentile to the around the 40% mark. Not so impressive when we step away from predictable models or systems or data and into the world of wonder in which we operate, perhaps? And that’s legal essay writing, arguably just the start when it comes to the creative side of our imaginations.

Creativity, obviously but still worth pointing out, comes from the verb ‘to create’: to cause to come into being where there was nothing before. Something unique that would not naturally evolve, or logically come into being through any existing or ordinary processes. Creativity is something we have naturally in us, firing off connections in our amazing, incredible, humbling brain in ways that we don’t understand and can’t be replicated.

We’ve all heard that AI can knock out a passable Shakespearean sonnet if you ask it nicely, but that’s not creativity: that’s copying and adapting from stuff that’s already in existence somewhere on the internet. Like an immortal man in a never-ending library, infinitely knowledgeable but ultimately, dismally, confined to the bookshelves of pre-existing data. Tech has information galore, but no talent.

Don’t get me wrong, I’m truly excited by the potential of AI. There are loads of things in loads of jobs that could and should be done quicker and more efficiently. In my working world of agency life, there is an incredible amount of time and energy that’s spent long before and long after the initial creative spark has burnt brightly into the minds of those who saw it come to life. That’s especially true in the world of global pharma in which I’ve spent my professional life, where we spend interminable time and energy researching before we even start the thinking, then checking and re-checking, referencing and checking again, then adapting and adopting and iterating and updating. The idea of AI trawling through all the innumerable powerpoint decks of market research that are sitting forgotten and unloved on a client’s server somewhere and filtering it all down to pass on to our strategists – a week’s work done in less than the time it takes to make a cup of tea – is thrilling. As is the idea that we can spend all our days just doing ‘the fun stuff’ and then passing it over to the robot workers who never delivered my jetpack or my meal in pill form but might just mean we get through the approval process and hit a deadline with a little less drama.

And there are, I’ve no doubt, countless other areas where AI can make things easier, or quicker, or more efficient, in your work and life and mine. But none of that has anything to do with true creativity, so I just don’t see the replacement of the human creative spirit anywhere on the cards. We will still need new artists, and playwrights. We will create new stories and tell new jokes and write new poems that connect us to each other and to ourselves in wild, windswept and wondrous ways. Even the most evangelical of tech bros wouldn’t be able to suggest otherwise.

Our whimsical, wandering minds conjure ideas from the chaos of our experiences, dreams, and occasional flashes of genius while we’re walking the dog. So whilst the helpful robots we’ve made to make our lives easier can find us the right brush, only human hands can paint the canvas of life with colours that just make sense, for reasons we can’t explain, millions of neurons or not. AI can mimic the strokes and the notes, but it can’t replicate the unpredictable serendipity that makes human creativity so marvellously unruly and beautifully unique. It can’t capture a moment like the first time you heard Smells Like Teen Spirit. It can’t know the angst of an unrequited love affair it never experienced, or the silent serenity of a sunset it never saw. AI can come up with a song. But only we know why we feel the need to sing.

It’s the why that makes us human. All of our actions have a purpose behind them. A reason why we do them. Some of those reasons might be simply because we are [as I may have mentioned before in these pages] strategically shaved monkeys driven by animal urges which we happily post-rationalise to pretend to ourselves we have more say than we actually do. Some reasons might be driven by how we see ourselves, or want to see ourselves. But all our actions have a purpose behind them.

It’s a bit of an overused concept in marketing perhaps, but “purpose” is a uniquely human experience. If you know why you’re doing something, nothing will stop you. If something gets in the way, the frustration that bubbles up gives us drive, and grit and determination. We refuse to give up because we’re driven by a higher purpose, whatever that might be. Love. Hope. An idea of a future we want to create for ourselves or the people about whom we care so much.

Computers don’t have a purpose, beyond what they are programmed to do. There’s no why. And without the why, there’s no urgent, nervous heartbeat that can turn a mundane story into a unique expression of spirit.

Personally, I’m genuinely fascinated to find out what comes next in this journey of discovery. I cannot wait to see the world that AI is going to help us to shape, and I welcome every innovation and every new move, because I’m as confident as I’ve ever been that the things that make us unique amongst our fellow animals will be the things that continues to make us indispensable, forever. Judgement. Opinion. Nuance. Love. Beauty. We connect to things in a way that surprises and delights us every day, and somehow it’s all connected to our purpose, in one way or another.

A smile from a baby. The touch of a hand. The smell that reminds you of your mum’s cooking. A tear on the cheek of a proud parent. The excitement of a perfect rainbow. An elderly couple sitting on a park bench, holding hands like they always have.

Each of these have a story behind them that connects us to why we’re here. To why we strive.

And that’s what makes us, us. Silly old humans, bumbling about the place, the most creative things on our planet. Driven on by a purpose we might not be able to even articulate but which nevertheless drives us on beyond the task in hand. Often unsure but never uninspired. Often outnumbered by the challenges we face, but never outgunned.

So, please, don’t worry about where AI is going to take us, because technology needs us just as much as we need technology. Instead, join me in celebrating the beautiful limitations of AI. For it is by understanding these limitations, and by welcoming their excited embrace, that we will find our own place: not constricted by what we can’t do, but free in the boundless playground of our imagination, where the impossible becomes possible, and the improbable, really quite sublime.

Love with nowhere to go

Someone once said that grief is just love with nowhere to go. I like that idea. But it does leave me wondering: if someone has died, do you continue to love them as much, forever, or even add to that love in the same way as you do with someone who you’re still with? After all, I have new experiences with my wife and kids and friends where the love I have for them is topped up all the time because of something they say or do, an experience we share. Another warm glow of dopamine connection that comes from connection – a smile, a hug, a burst of laughter. Whereas all my moments of connection with my mum happened almost a decade ago…

Oh shit, he’s going to talk about his mum dying, isn’t he?

Well yes, sort of. I am going to talk a bit about death. I’m not going to go into details but, you can take this as your ”trigger warning”: this contains bad language (probably), flashing images (unlikely actually but just in case), alcohol use (I might have a beer at some point during the writing of this so I’ll check that in too) and yes, I am going to acknowledge the existence (or non-existence??) of death.

In my experience, we’re crap about talking about death, or indeed the dead. I don’t think that’s because of the platitude that it “reminds us of our own mortality”: it’s more basic than that. From an evolutionary psychology perspective, it’s simply that we are hard-wired to fear awkwardness – ours, or other people’s on our account – because in evolutionary terms we’re simple, social animals who want to be accepted by the tribe so we can get close enough to the campfire to keep warm and perhaps get some food, and if we’re the awkward one (or worse, the one who makes others feel awkward) we’ll find ourselves cast adrift in the deep, dark forest to fend for ourselves.

But those instincts that were designed to protect us back then, leave us feeling all alone now. Despite the fact that “in this world, nothing is certain except death and taxes” (you can thank Benjamin Franklin for that blunt assessment of our fragile existence), we just don’t have the societal structure to handle it. Our language allows us to talk in euphemisms of people having “passed away”, or having been “lost”, or “left us”. And because no one talks about death… well, no one knows how to talk about death. A cycle of avoidance, which leaves those feeling the loss of death also feeling ever more isolated.

It just seems like poor planning to me. All of our neurological and psycho-social development over hundreds of thousands of years has been painstakingly designed by the trial and error of natural selection to give us the very best chance of staying alive long enough to get our genetic information into the next generation. And yet the inevitability of that we will, without any doubt, experience death and grief doesn’t stop us from getting hit like a bloody train.

[By the way, sorry to boil it down but if you ever have one of those “why am I here” moments in an existential mist, “to get your genes into the next generation” is pretty much it same as every single living thing there has ever been and will ever be. But don’t you dare feel in any way disillusioned or depressed about that. The fact that you are here at all shows that you are the ultimate organism your personal gene pool could have produced. The chances of you being alive at all, let alone at a time when I can write this sitting on a boat on holiday and you can read it wherever you are on a little computer in your hand are so infinitesimally small as to be close to zero.
So, sincerely, congratulations. From an evolutionary perspective, you are absolutely rocking it. The fact that you put on a jacket this morning when you left the house and now you probably won’t need it does not negate the achievements of all your various ancestors in surviving wars, famine, disease, the Dark Ages generally, subjugation, invasion, starvation, attack by bears or, possibly, the odd sabre-toothed tiger. Let’s face it, if your 8-times great grandfather had fallen off that cocoa-trading ship rather than banging his head and falling on the deck, you wouldn’t be here. I’m not saying “be grateful to be alive” because that’s trite and dismissive, and you’re allowed to feel shitty if you’ve got a headache or had an argument or didn’t get the call back you were hoping for. But you are unique, and you are very, very special. Unfortunately, this doesn’t mean you are actually entitled to anything without a starter of skill or talent, a big chunk of hard graft as a main and a side order of good fortune. Oh, and bread and olives “for the table” of course.]

One of the reasons we don’t talk about it is because we think that other people don’t want us to. Only a matter of weeks after my mum died, the idea of mentioning her or the fact she had died or (even more ridiculous) that I still felt sad about that, seemed almost absurd. I mean, nobody wants to hear someone banging on about their dead relative for weeks on end, right? I mean, booooring!

I thought like that, as many do. Until someone pointed out to me a little inconsistency, which I will now pass on to you, dear reader…

If someone you cared about came to you a couple of months after someone close to them had died, and wanted to talk about it, or at least not not talk about it and pretend it hadn’t happened, what would you do?

Of course, you’d be open and empathetic and kind and thoughtful and show them that you cared about them and you’d probably tell them that if they wanted to talk in the future they knew where you were, and you’d probably go away from the conversation feeling pleased that you were able to support them, and actually perhaps a little proud that they felt they could open up to you like that.

So if you would do this, what would make you think they wouldn’t too? It’s not like you’re way nicer than other people, right?

[Don’t worry, I know you’re actually nicer than other people because you’re reading this and I have used AI to ensure that this is exclusively to be read by really, really nice people. But you get the point.]

From this point on, I started mentioning my mum when she popped into my mind. In fact, whenever I talked about the values of the agency I was leading, when I got to “Grace” I’d often say “This was the one my mum liked”… the past tense hanging there, making the point. It brought her into the room with me, and that felt nice.

I don’t mean “into the room” in any ghost kind of way. Although for someone who’s not at all religious, I happily dance along the knife edge of spirituality quite happily, picking and choosing what I believe and what I don’t to create my own unique little belief system. Personally, I don’t believe that there’s some all-knowing, all-seeing something up somewhere looking over us, or that there’s a place we go after we die. I don’t believe in reincarnation, or ghosts, or fate.

But I do believe that, in a certain way, we all live forever. Not in the sense of reincarnation, but in the way that our memory endures, in the people whom we’ve known and loved and who know and love us in return, and then by extension by the people they know and love and so on. We pass through the generations like our own genetic fingerprint, a little piece of us all traveling on into a time we will never know.

As time moves inexorably on, of course, the memory of us will be diluted by every passing day, until there are only homeopathic levels of us still around. But just as a single drop of water doesn’t change the sea, it’s still part of the sea.

That’s how I feel like my mum is still around, I guess. My memory of her is dimming over time – sometimes I can’t quite remember her face anymore and rely on more recent memories of pictures we have around when I envisage her. [Interesting (to me at least) that “envisage” contains comes from the French en- meaning in, and -visage meaning face. Perhaps envisage originally came from the idea of imagining a face? I can’t find anything to confirm or deny that, so please enlighten me if you happen to know].

I can hear her voice, though, very clearly. I was always able to do a decent impression of her, largely to wind her up when she was with me – a favourite being whenever I gave her a bearhug and she would exclaim “my glasses” in her slightly annoyed but amused way because she thought they would get squashed and I’d repeat it back to her to tease her. So now whenever someone says ‘my glasses’ (with the long ‘a’ of “well-spoken” English, of course, making it rhyme with “arses” rather than “asses”) I repeat it to myself in my head, saying it just as Mum would have,.

And in a much more concrete way, I can actually hear her actual voice whenever I want. Because I’ve got a recording of her actual voice.

That might be an obvious thing to say now in a time where we all have a thousand videos of everyone we know on our phones all the time. But filming everything wasn’t quite such a thing 10 years back, and in any case, I wonder how many vids you have of your mum or your dad? They don’t tend to be the people. we capture on video really, do they? So whilst I think I might have a couple of vids in which my mum is in the background, this is pretty much the only place where I’ve got her actual voice.

It was the last answerphone message she left me, and I was so paranoid about losing it I’ve now got it saved all over the place, in various clouds and on laptops and memory sticks. It’s not long, and it’s not that enlightening, but it’s still her voice and because we’re not designed to understand death really, every time I hear it it’s like she’s saying it right now. Like she’s just left it a few minutes ago. Like she’s still alive, I guess.

In the message, she says:

Phil, it’s Mum calling. I’m on my mobile, and it is important that you phone me back, soon as you can. Erm, I’m at Christie’s here, and I need to speak to you. Erm, so… and I guess just be somewhere where perhaps you’re a bit private, darling. Okay, speak when we can. Bye.

There’s a lot to unpack in there. You can’t read the tone of voice, but she’s quiet, and subdued. Doesn’t sound like good news, right?

But before we get there, I’d like to unpack some of the different elements, because in that 31-second recording you can get at least a small sense of my mum, actually.

First of all, I know it’s you calling, Mum, because I saw your number as a missed call. And even if I hadn’t seen your number, I’d know it’s you because I’ve known your voice for my entire life. And let’s be honest, I don’t think the word “calling” is really necessary at all. So from that, you can get that my mum was frustratingly just like your mum and every mum really. Endearingly crap at anything to do with tech, and never really got the hang of mobile communication.

Oh, and by the way, the next phrase: “I’m on my mobile” is also completely unnecessary. You could argue that the instruction to “phone me back” is perhaps a little extraneous, but I’ll give her that. “Soon as you can”, particularly in the tone of voice I mentioned, makes the stomach drop a bit.

And then we get to “I’m at Christie’s”. If you’re unlucky enough to know much about the Christie hospital in Manchester, you’ll know it’s a specialist cancer hospital. Brilliant place, but not somewhere you want to spend as much time as I or my sister have. Ugh.

And then “I need to speak to you” which, let’s be honest, is pretty obvious because that’s why you called me in the first place isn’t it Mum? No one calls because they don’t need to speak to someone. But where were we…?

Oh yeah. “Be somewhere where perhaps you’re a bit private”. Fuck. That’s the bit that gets me, even now. That and the addition of “darling”. A thoughtful, considerate woman, full of love, even at the most difficult of times.

That message was left at 11:31 on the 24th of April, 2014. 4 days after my elder son Ben’s fourth birthday, on Easter Sunday that year. To raise the mood a little, here’s a pointless pic that I took of him and his little brother on his birthday.

20th April, 2014

I’m not sure why I didn’t answer her call at the time. I’d started about a month earlier at the advertising agency I’ve been running since, and so I was probably in a meeting with my old Finance Director, the inimitable Manoj, where he was telling me about how we were losing money every month and it was now my problem to solve. I do remember a lot of those kind of conversations at that time.

I don’t remember the specifics of the call when I phoned her back either really, but I do know it was the call when she told me the doctors weren’t giving her any more treatment, because it wouldn’t make any difference. From her first round of chemo on April 5th (my sixth wedding anniversary, as it happens), my mum died just 10 days after she left that message, on May 4th, 2014. What started slowly with a cough around the turn of the year accelerated fast and then it was just bad news every time.

I read somewhere that we have societal and social coping mechanisms for death, built into our emotions, but that these only really work for the sudden, unexpected but immediate death (the “massive heart attack” or “tragic car accident”) and the long, prolonged death from a terminal illness. Whether or not that theory holds water [what an odd phrase that one it – sounds like someone who needs to go to the loo] or not I’m not sure, but the fact is that the situation with my mum fell between these two – not so quick as to be in a state of shock; not slow enough to come to terms with things. Just bad news every time.

Your experience of death will be different from mine, of course. Where you were, who you were with. Who told you, if you weren’t there, yourself, and how you reacted. But whilst those moments are right there with you as they are with me, and were so, so visceral at the time, I’ve found that those aren’t the times I remember when I think of Mum, because really those are about me, and my feelings, and my reactions, not actually about her. How I think of her has changed as the time between now and then has grown, so that now I miss her in a much more general way: less about specifics of experiences we shared, or about her absence at those key dates around the calendar, but more the idea of Mum, in all her “Mumness”, that I often think about. Let me explain…

Mum would quite often come down to visit my wife and me in South Eash London, and use us as a base for going to galleries or museums in the city centre. She was on her own in her little terrace in Nantwich, Cheshire, and so she’d get the train down from Crewe to Euston and then, as a confident user of London’s public transport system (she was brought up in Richmond in London’s leafy South West) would make her way to The National Gallery (most likely) before heading on down to us in Crystal Palace where she’d just turn up on the doorstep. Without any real idea of when to expect her, the doorbell would ring, and I’d say “That’ll be Mum” and go to answer the door and she’d be standing there with her little wheelie suitcase wearing that dark purple coat that I bought for her one Christmas (I think??). Just “Mum”. All hugs and smiles and stories of the exhibition and her journey.

“Mum”

The feeling of opening the door and seeing her there is one that I miss with all my heart, but also one that I can feel today as strongly as I ever could. And one that always brings a thoughtful smile because that’s what keeps her with me. Not the pictures, or the voicemail, or the recipe for marmalade she wrote out for me because she could never remember that I hate marmalade. It’s the feeling of “Mum”. Still with me, whenever I want it.

The person you’re thinking of now, that you miss so dearly… they’re with you, too, in whatever way you choose to believe or experience that. They’re part of your experience and, by extension, they’re part of how people experience you. Celebrate them. Miss them. Raise a smile for them too.

We’ve all experienced grief in some way. A grandparent, a friend, a parent, a sibling, a colleague. Even a relationship. The end of something we didn’t want to end. It’s all the same feeling, really, and we’ve all felt it. So don’t push it away, and please don’t worry about talking about it. I promise you that you’ll find that the vulnerability of grief can actually be a wonderful way of connecting with someone who already cares about you.

I’ve just found the slightly longer quote from which I’ve taken the title of this piece, and it’s worth sharing…

Grief, I’ve learned, is really just love. It’s all the love you want to give, but cannot. All that unspent love gathers up in the corners of your eyes, the lump in your throat, and in that hollow part of your chest. Grief is just love with no place to go.

Except, of course, love always has somewhere to go, doesn’t it? Love that was for someone else, but now goes into the people who are still with you.

Thanks for sticking with me today, I really appreciate it. Love to you and yours.

Not giving a f*ck

Contrary to what the title of this piece might suggest, this actually isn’t about not giving a f*ck in the traditional sense at all. In fact, it’s about choosing to. We’ll get there in a few minutes. But first, let me take you on a little journey I went on recently…

Like me, you may have noticed that there’s a certain genre of book title which… SHOCK HORROR… has a swear word in it. I’ve always thought it’s a bit disingenuous to be honest, designed to capture the attention and titillate and shock and be all rebellious when in actual fact it’s just a plain old gimmick.

If you ask me [and I know you haven’t asked me as such but I have to assume you are reading this by choice and part of the deal is that I get to say what I want and you have to just carry on reading it, so let’s just agree that it’s okay and crack on] there’s nothing clever about putting a swear word on the front cover of a book, especially if you’re going to cop out and put “f*ck” rather than having the strength of your convictions and writing the word “fuck” properly, as God intended. I know that’s because otherwise people might be shocked and appalled, but the idea that somebody may be offended by accidentally being exposed to such utter, deplorable filth and feel so aghast that they have to forego their plans for the day and lie in a darkened room with a cold compress upon their fevered brow is, frankly, a bit self-indulgent in a world where there are much more important things to be offended by. Things we will, in time, get to.

It’s not big and it’s not clever.

[For the record, from here on in I’m using the correct spelling, so if for whatever reason you don’t fancy reading the word “fuck” (without the magical * that somehow makes it acceptable) quite a few more times, now would be the perfect time to carefully back away from the particular high horse I seem to have found myself on, without going round the back of course because we all know that horses can kick.]

It’s with this context that whilst I’d heard of a book that came out a few years back entitled The Subtle Art of Not Giving A F*ck, I hadn’t bothered to check it out.

Part of it was the whole ‘swear word on a book cover’ schtick which just gets on my nerves [in case you hadn’t noticed], and part of it was an assumption that, because the author was American, and male, and white, it could just be a whole book of someone saying how cool they were because they didn’t give a fuck about anything or anyone, in some kind of pseudo macho, ego-heavy, try-hard monstrosity. That’s right, I judged the book by its cover.

[You know people say you shouldn’t judge a book by its cover? I think that’s true of pretty much most things… except books. If I’m in a bookshop (remember them?) and I’m browsing for something to buy and then leave in a pile with all the other books I’ve bought but not read, then what the hell else do I have to go on? If it’s a black cover with a silver dagger on it and big blocky writing, it’s going to be a murder-mystery type thing. If it’s a light brown cover with a tasteful etching or painting and/or a discerning old-fashioned typeface, it’s probably going to be a historical feast with a side order of love story. If it’s white and has a rose on it, it’s a romance. 99% of the time the reason I pick up this book instead of that one will have something to do with the cover. And anyway, if it wasn’t important books wouldn’t have different covers, am I right?? Anyway sorry, where were we?]

Fast forward to this summer, and someone whose opinion I respect told me that the book had recently been made into a documentary with the author (a chap by the name of Mark Manson) talking through it, and that it was really good and I should watch it. I figured that if I could give up 90 minutes or so and get the jist then that was probably worth it. So I downloaded it and watched it on a flight on my way off on holiday.

First thing to tell you is that it is indeed “really good”. It’s charming and thoughtful and engaging, and bit sad at the end too which made me shed a few tears whilst looking out at the clouds below. Admittedly I was in quite an emotional place at the time [in my head: the plane was no more emotional than any other as far as I remember] but on the whole if I feel like crying I’ll go with it and, as ever, it was quite cathartic.

I won’t go through the whole thing because you can find 90 minutes or so too and watch it yourself on one of the streaming subscriptions you’ve forgotten about [and really should probably cancel because you don’t really use it as much as you thought you would but honestly who has the brain space for rationalising subscriptions when they can just think “ah well, it’s only £6.99” and forget about it for another 6 months? Not me!] but there were a few things I took away from it which I will share with you.

Overall, it’s less about ‘not giving a fuck’ and more about being more deliberate about what you decide to give a fuck about. I guess that’s the “subtle art” bit, as I think about it now. You only have so many fucks to give, so don’t go chucking them around willy nilly over things that don’t deserve your fuck-giving.

I was introduced to this way of thinking a few years back by a Zen taxi driver – the idea that you shouldn’t allow every agressive Audi driver [used to be BMW drivers but now it feels Audi have risen to the challenge] full and unfettered access to your emotions. I wrote a whole blog about this guy which you can read here in your own time. But for now, stick with me…

The other concept I picked up was a bit more nuanced, and gets us towards where we’re going with this whole story. It went something like this: if you choose the problem, you can’t also give a fuck about how hard it is.

The best analogy that leaps to mind for me is around running a marathon. You decide to do it, knowing that there is no moment between that decision and the end of the marathon that will be anything other than largely awful. Nobody enjoys training to run a marathon, building up to running a marathon, and the majority of the marathon itself. In fact, the only part of the marathon that is actually enjoyable is the actual end of the marathon when you can stop running the marathon and not have to think about the bloody marathon ever again.

But if you choose to do a marathon, you can’t then go around giving a fuck about how ridiculously hard it is. You can’t give a fuck about the cold dark morning runs. You can’t give a fuck about the blisters, and the shin splints, and the bad knees. You can’t give a fuck about the anxiety in the week running up to it, or the fact you need a wee after a few miles, or the feeling near the end when you want to stop or, failing that, simply die.

How apt!
Pic courtesy of https://ilovetorun.org/

If you choose, then you can’t also give a fuck about the difficulties that go with that choice.

So, think for a moment: what have you chosen? Are you stuck in the mud of also giving a fuck about all the stuff that goes with it?

I have chosen to be a “good father”. Maybe even a great father. I want my sons to look back at their time growing up with the certainty that their father loved them, and respected them, and protected them. That their father was always there to support them when they needed support and push them when they needed a push. A father that was honest, and fair, and clear on expectations. A father that they themselves might aspire to be, if they so choose.

Me being a perfect dad with my happy, well-adjusted children

Because that is my choice, I can’t give a fuck about how hard it is sometimes to be that guy. I can’t choose to aim for fatherly greatness and then give a fuck when I can’t dismiss their questions with “because I say so” like I want to. I can’t make that choice then give a fuck about how hard it is to be consistent. I can’t choose to be a supportive and encouraging and attentive father and then give a fuck when it means I have to coach a load of 9- and 10-year-olds football on a Saturday morning and then coach a load of 13- and 14-year olds rugby on a Sunday morning all through the autumn, winter and spring so every single weekend morning from September through to May instead of having a well-earned lie in I have to get up early and find all the relevant kit which they didn’t bother to sort out the night before LIKE WE HAVE DISCUSSED, AT LENGTH, ON SEVERAL OCCASIONS [true story].

I can’t choose to be a father who respects them and their questions and then give a fuck when they ask about what’s happening in Gaza. I can’t give a fuck that I owe them a considered, balanced view because it’s on every news report, every day, and they see and hear everything and it’s fucking heartbreaking.

Not giving a fuck isn’t not caring. It’s the opposite, in fact: caring so much about your goals that you don’t care about any adversity that may stand in the way of your goals. Not giving a fuck is a commitment; a determination, even when it’s hard.

I never really chose to be a leader in my working life. It just kind of happened because wherever I worked, if I had an idea on how things could be better I’d talk to people about it, and I’m good at having ideas and bad at not talking to people, and if you carry on having ideas about how things could be better, people tend to give you more responsibility. I guess along the way I did choose to carry on up the career ladder I was on, driven by ideas and by a good chunk of ego, so it’s not like I didn’t know what I was doing. But the real choice came after, once I was in a position where I could decide what kind of leader I was going to be

I chose to be a “good boss”. Maybe even a great boss. I wanted my people to look back at their time working for me with the certainty that their boss loved them, and respected them, and protected them. That their boss was always there to support them when they needed support and push them when they needed a push. A boss that was honest, and fair, and clear on expectations. A boss that they themselves might aspire to be, if they so choose.

[Hmm yes that does sounds familiar, doesn’t it? A nagging sense of deja vu… almost like I did it on purpose, right? Something for another time, perhaps?]

That choice has given me huge amounts of satisfaction and joy, and it’s been so tough that I’ve balanced on the border of burnout and breakdown. It’s made me friends for life, and broken my heart a couple of times, too. More than once it’s been bad for my mental health, bad for my relationships, even bad for my career.

But I chose to lead with vulnerability and values, with love and loyalty, with trust and truth.

So I can’t give a fuck when that road has bumps in it. Even sizeable bumps that make your stomach flip a bit like those times when you were little and your dad was driving down a country lane [always your dad driving back in those days, never your mum] and went over a narrow brick humpback bridge over a stream and everyone went “woooo” as the momentum of their upward trajectory then the sudden drag down of gravity sent their internal organs all squiffy.

As ever in these situations, I find myself coming back to the words of Brené Brown.

[I won’t apologise for the preponderance of BB in these pages, because I’ve learnt a lot from listening to her and reading her words and I reckon you probably would too, if you haven’t already. But just for the record, I am aware BB does come up a lot. Let’s just say that I’m passing it on to you to save you time and effort in finding it all yourself. You are, as ever, most welcome]

The words she would use for this kind of leadership are “Strong back, soft front, wild heart.”

Strong back because shit is going to be tough sometimes and, as an authentic and open leader, you need to be able to take some of that. You need to have a back flexible but sturdy, like the oak tree that I see in the woods when I’m walking my dog, Ruby [that’s my dog’s name, not the oak tree, which we have given a name but that’s also for another time], which gets whacked by the wind year after year, branches stripped of leaves and boughs broken, but has roots deep in the earth which mean that it buds again in the spring and sows acorns across the clearing for the squirrels to squirrel away into holes that they forget about in the Autumn…

Soft front because that’s how people can find their way in. I won’t go into yet another treatise on the power of vulnerability to build trust, but it really is the only way. Soft front is the way in. In my experience, a closed, hard front is there to protect a brittle back; a shield to defend a lack of confidence, a lack of strong roots in the ground.

Wild heart? Well I’ll leave that up to Brené because I’d just be paraphrasing her anyway:

Two months back I left the company I’d been leading for the best part of a decade; the company I’d put my heart and soul into since I was a mere whippersnapper in my 30s. Leaving was such sweet sorrow, for lots of reasons that I won’t go into here. But for the last 2 months I’ve been unemployed, and I’ve been working hard to change that. It’s going well [thanks for asking!] and in the not-too-distant future I’ll have something new to put my wild heart and soul into.

And I’ll do that with the wildest of hearts. Once you’ve chosen to stand up for what you believe in and committed to it, you really have no other choice but to go again.

And you can’t give a fuck about how hard that might make it.

So, dear reader, I now ask you to think again about the choices you’ve made. Not what you had for breakfast this morning or what you’re going to watch with a glass of red once the kids are in bed [true story], but the ones where you’ve had to stick to your guns a bit, and dig deep.

The choice to be in a profession that maybe doesn’t pay as much as some others but really, really means something to you.

The choice to stay in the relationship and work at fixing it.

The choice to be a working mum and commit to both aspects of that dual existence.

The choice to put in the extra hours because you have pride in your work even though it probably won’t get noticed.

The choice to open yourself up again with the knowledge that yes, you might get hurt again, but “what if” it all works out?

You’ve made choices because of who you are and what you stand for. You’ve chosen what to care about. Be proud of that, and be clear on what that means.

Because not giving a fuck, is all about choosing what to care about and what not to care about. The choice not to care about anything that gets in your way because you know you’re on the right road, on a quest that is noble, and important, and fucking worth it.

I reckon that is something we could all try not giving a fuck about.

[In case you’re wondering, I have peppered this piece with the word “fuck” a total of 28 times. In the famous last words of Dylan Thomas: “I believe that’s a record”. I also popped a “shit” in there for those of you who like a little variation.]

The Four Agreements

I don’t know about you, but whenever I give someone a book, particularly one very specific to them, I write a little note in the front along with the date. I do it partly because I really appreciate it when someone does it for me, and also perhaps partly because I like the idea of marking the moment in time so that in the future it’ll pop up again.

Perhaps it’ll be read by the person to whom I gave the book, a single tear of reminiscence rolling involuntarily down their face as they recall the thoughtful gesture and how lovely I was. Or perhaps it’ll be read by someone decades from now who’s picked up the book for next to nothing at a charity shop and will never know how lovely I was except to know I’m the kind of person who writes a note in the front of a book. And maybe, just maybe, they will decide that is something they will do from that point on… thereby making the world a slightly better place, forever and ever into the future.

Yes, I do overthink things sometimes, I’ll give you that.

Anyway, it just so happens that in the middle of last year, right in the middle of a very challenging time for me personally (which, if you’re interested in such things, you can read about here), someone I didn’t really know very well came up to me holding a book, and then handed me that book. Their personal copy of a book they carried with them at all times, a book wherein they had highlighted passages, and made the odd note. Handed over now to me, for me toread and to keep.

And yes, they had written inside:

Underneath, they’d written their name, and their personal contact details

First off, it struck me then and still does today as an incredibly kind, thoughtful, open gesture. Let me give you something that’s helped me, in the hope that it may help you too.

But just as much as that, I was fascinated as to what the book might be. What is the kind of book that someone carries with them, at all times, and highlights passages and makes little notes in pencil in the margin, and is then moved to inscribe and hand to someone else? It must be a book with such wisdom, such guidance, to drive someone to feel they simply must pass on to someone else in their time of need.

What book holds that kind of potential impact?

The book in question is called The Four Agreements, written by a chap by the name of Don Miguel Ruiz. I’ll be honest, the first time I started into it I liked the thinking but struggled a little with the way it’s written. That’s because Don Miguel Ruiz is a shamanic teacher and healer, and he writes in a very unconventional, conversational style about teachings from the ancient Toltec culture in central Mexico. It’s not written like a classic business or “self-help*” book because it’s not written by a classic business or “self-help” author, and as you can see below it’s not either of those things anyway, it’s a much more than that: a Practical Guide To Personal Freedom. So you have to get into the way it’s written, or you have to get past the way it’s written. But you can’t ignore the way it’s written.

[I hate that I feel the need to put “self-help” in “” but I do so because it’s been hijacked to be used pejoratively by people who think that “self-help” is the sort of thing that those awful woke snowflake Remoaner lefties need and which any hard-working normal person knows is a load of bloody nonsense and anyway who needs introspection when you can just judge other people from a position of blithe, dismissive self-ignorance? From being a positive, it’s become a negative, despite the fact that every single thing I’ve read with the intention of helping myself has, in some way, actually helped my actual self. But anyway, it’s in “” so we can leave it there and crack on…]

Whether you get into or get past, the idea of a Practical Guide to Personal Freedom is immediately something that appeals, right?. I mean, who doesn’t want Personal Freedom, and what better than a Practical Guide to get there? I’ve been following the Massively Impractical Guide to Personal Angst in my own brain for years and that’s been a bit of a chore at times, to say the least.

And once you’re in, the simplicity of The Four Agreements sing out as a sort of rulebook for a life which doesn’t fall into all the pitfalls we all fall into, all the bloody time. So simple that it’s a bit annoying no one mentioned them before, really.

So to avoid you having to find all this stuff out yourself, I’ll outline them here, with my take on what they’re all about, and you can save yourself a lot of future angst. Sounds like a plan, right? Great, let’s roll.

This is the front cover. You can’t miss it.

1) Be impeccable with your word

Don’t talk shit, basically. Don’t lie, don’t make stuff up, don’t brag, gossip, don’t collude, don’t say unkind things, don’t talk about people behind their backs. Actually, don’t say any of that shit to yourself either. Tell the truth to yourself and to others. As good ole’ Brené Brown would say “Clear is kind, unclear is unkind”.

Am I good at this? Only in parts. I’m not one for collusion and I don’t brag, but I do gossip sometimes and on a bad day I can be quite cutting about people, particularly when I feel I’ve been “wronged” in some way. I can also talk shit about myself, to myself. So this is one I have to come back to, and remind myself of, to keep it fresh and real. This much I do know: nothing good comes of speaking ill.

2) Don’t take anything personally.

Self-explanatory this one. But damn – how can you not take things personally when you are about you? If something happens to you, or someone does something to you, it’s you, right? It’s personal to me because it’s happening to me!

Except, of course, it really isn’t. This is one I’ve kept really close to me since I first read it – the idea that whatever someone does or says, howsoever it may affect you… it’s not about you. It’s about them.

It’s about how they see the world, and themselves in the world; about the pressures they have put on them and the pressures they put on themselves. It may affect you in horrible ways, but even then, it’s not personal. It’s not about you, it’s about them.

If someone treats you badly, it’s because in their mind they are under pressure or under attack somehow. If someone puts you down, it’s because of how they experience themselves when they are with you. If they really, really seem to just hate you for no reason you can work out, then don’t bother trying to work it out because the answer to “what have I done?” is quite possibly “nothing”. Because they don’t actually hate you – the you that you know and know to be fundementally good – they have negative feelings towards the “you” they have created in their mind because of their own issues. It really isn’t about you.

I know this is difficult. Believe me when I say that even with this agreement not to take anything personally sitting happily in your head in all its logical, sensible splendour, it’s still really, really difficult. I’m not saying you should just brush it off or, even worse, get thick-skinned to protect yourself. Those people who claim not to give a fuck about anything people say or do to them are lying to you and to themselves. I’m not saying you can’t be upset. Be upset. Just don’t take it personally. Because it’s not about you, it’s about them.

Oh and by the way, unfortunately, it works both ways. So it’s also true that If someone talks you up or lauds your every minute action and deed, it’s really not about you, it’s about what they think or hope for or need in the relationship. I know you’re brilliant, but just don’t take it personally.

Trust me: this one is a keeper. Don’t take anything personally. It’s not about you, it’s about them.

3) Don’t make assumptions

You know what they say: “Assume” makes an ass out of u and me. That trite little saying doesn’t stop us from doing it though, does it?

We make assumptions because we’re trying to make sense of the world without all the information to hand. Our brains don’t like stories without an ending. We seek reasons and endings, and so without a reason or an ending we just go and make up our own.

Assumptions are the basis of pretty much every conflict you’ve ever had – the story you’ve made up in your head about what someone else is thinking, which you then judge them for without them even knowing. They become the loser in a game they didn’t know they were playing. And let’s be honest, we don’t often cast ourselves as the villains in the piece.

Assumptions leave you wide open to be disappointed, or surprised, or shocked and appalled when things don’t turn out as we guessed they would. Assume it’s in the bag and you’ll find that someone who assumed otherwise put in more effort than you and walked away with the prize. Assume they won’t want to talk to you and you’ll never know what might have been. Assume there’s no point in applying for that job, and I promise you that you 100% will not get that job.

This is my biggest Achilles Heel. I love a good story, and I can’t help telling myself all the stories I’ve created about my assumptions. I know that this is how my brain works, though, so I’m trying to be disciplined in checking those stories as I go and removing the assumptions that may be driving action, inaction, or reaction.

4) Always do your best.

I love this. So simple. The kind of thing we were told as kids and now tell our kids because that’s what you tell kids… without really listening to what we’re saying and taking our own instruction.

If you always, always simply do your very, very best, you can end the day knowing that you couldn’t have done anything more. It’s the drive to get up in the morning and the solace to sleep soundly through the night. Just do your best. Personal to you, and only you know what your best is. Don’t worry about what other people are doing. Don’t cut corners.

And be okay with the idea that your best varies, too. Your best when you’ve had the elusive straight eight hours of uninterrupted sleep and woken to the birdsong and the sun is coming up and the day ahead looks challenging but manageable isn’t the same as your best when you’ve been awake through the night with your mind racing because you know you’ve got that difficult conversation you have to have later and there’s no milk for your morning cuppa and the dog just slobbered on your black jeans so it looks like you’ve had a giant snail crawling. up your leg. But just do your best, no more and no less, every time, in everything, and you simply cannot go far wrong. It’s actually quite freeing.

So there you have it. The Four Agreements, which I was given by a very kind man who felt I needed them at a difficult time in my life. Again, what a lovely gesture.

And what simple agreements they are. I can’t tell you that I stick to them all the time, but I can tell you that whenever I lose my way, it’s because I’ve not done one or more of these.

Maybe just make a note of them somewhere and consider in all honesty, where you’re strongest. on these and where you’re not. Perhaps consider that difficult thing that’s on your mind at the moment and see if there’s a chance that one of these agreements might have avoided it – or might even get you out of it. Be impeccable with your word. Don’t take anything personally. Don’t make assumptions.

And whatever you do today, just do your best. No more, no less. I reckon that’ll be more than enough for whatever today has in store for you,

[If you’re interested in getting a copy of said book for yourself, then you can find it here or at all good remaining physical book shops. I’d give you mine but I’m not quite ready to give it up yet.]

Despair, and Courage

I’ve always been interested in words – where they come from, how they develop and change over time, and how we use them. I love the way that the English language is this crazy melting pot made of Old English, Danish, Norse, French, Latin, Greek, Chinese, Hindi, Japanese, Dutch and Spanish, and a bunch of others in various amounts and we all just use it like it ain’t no thing.

 [For your information, our vocabulary includes words from around 350 other languages according to the Encyclopaedia Brittanica. I know, I thought that was an unrealistically large number too, but apparently, there are 7,117 distinct languages spoken in the world today… although 23 of those cover more than half the world’s population. You’re welcome].

I love how we play with language and how language plays with us, too. The alluring alignment of alliteration. The way words like “imagine” trigger the imagination parts of the brain whether you like it or not. The way that we know that there are rules around how we use our language that we all know but don’t even know that we know…

So when I say that we have a cute little old yellow French wooden ladder in our kitchen, it sounds perfectly fine… but if I said we have a French cute wooden old yellow little ladder, you’d think I had lost my mind.

That’s because there’s an unwritten rule that we do adjectives in a certain order to make it sound right, which [as I know you’re wondering] goes, in order: Opinion; Size; Age; Shape; Colour; Origin; Material; Purpose.

[Don’t take my word for it – there’s a whole book about this and other pleasing peculiarities you can find here]

I didn’t even add in the shape in my ladder example above. But you know that an old round wooden table sounds right, whereas a wooden round old table sounds odd.

A wooden round old table

[If you’re reading this as a non-native English speaker this may all sound like nonsense of course, but it’s stuff like this that makes the language such fun to learn, I’m sure! Idiosyncrasies that we wouldn’t be able to tell you, but will know if you get wrong. If it makes you feel better it even happens between English-speaking countries – so as Brits, we would happily say “hello mate” to an individual, but when our American cousins greet a group of us with “hello, mates!” we quietly smirk into our cup of tea.]

So yeah, I’m fascinated by words. They’re interesting.

Oh yeah, and I guess they can be incredibly powerful too. In case you thought this was going to be a lazy wander around our language. We’re going in hot, folks. Hold on tight.

Words can bring comfort, give direction, even show a way towards freedom. And they can close us in too, forcing division and leaving marks on our souls.

[Remember that old kids’ rhyme “sticks and stones may break my bones, but words will never hurt me? Bull, and I can’t stress this enough, shit. I’ve broken a few bones over the years and they heal over time, but the phrase “crushingly dismissive” from some anonymous 360 feedback about a decade back will stay with me until my dying day, believe me.]

Understanding how we use words now versus how they were intended originally can sometimes change the way you think about them too – and here’s this whimsical pootle through the highways and byways of my mind turns onto the slipway and accelerates onto the main carriageway of this little story…

I stumbled across the word despair recently whilst reading a book [an actual book with pages made of wood pulp – remember those??] and once I’d dusted myself down I looked at the word again and did a bit of a think in my head (which is where most of my thinks happen, I find).

As you’ll know if you’ve read these pages over the last couple of years, I’ve had some dalliances with the darkness of despair in my time – never quite giving in to it, but sometimes viewing it carefully from a safe distance, knowing not to go too close. So for me, despair is a word that conjures up a world that is very gloomy and quite final: something hard to come back from. When all hope is gone…

Which is where a tiny little bell somewhere in the back of my mind gave a tiny little ring…

With the knowledge that English is an amalgamation of all those different languages that have come together, I know that there’s a fair bit of French knocking around for all to see. And as it happens, I remember enough A-Level French to know that “I hope” is “j’espère”. And we all get that ‘de-’ basically means the opposite of what follows it – deconstruct, deodorant – or, more classically, the idea of “away from”.

So there we have it: despair is the lack of hope. Or, even more meaningfully: moving away from hope.

But hope is something within us. All hope cannot simply be “lost” if we created it in the first place. Of course, nobody chooses despair. But is there a moment when we decide to move away from hope and into despair?

And if that’s the case, then surely there’s a decision we can make to do the opposite? To refuse to let hope move away. To hold on to hope and bring it closer, especially at our most difficult times.

What do we need to make that decision? Great question. And like any rhetorical question, you’ll be pleased to know I have the answer:

Courage.

Let’s be clear here: courage isn’t bravery – at least not in the ‘running into a burning building’ kind of bravery that my Dad did once, or my little bit of it you can read about here – and it isn’t about just pretending everything is fine and persevering when actually it isn’t. It’s a word with much more to it than daring and valour. The Cowardly Lion from The Wizard Of Oz was lacking bravery; courage is broader than that.

Again I find myself back in A-Level French lessons and recall that “cœur” is the French for ‘heart’. A quick trip down an internet rabbit hole and I find that cœur comes from the Latin word for heart, cor, which connects to the second part of the word which comes from the Latin word ‘agere’, meaning ‘to be’… or ‘to lead’.

So…

Courage isn’t about being bold or daring. Courage is leading from the heart. Putting the head to one side and just letting the heart lead the way.

This, my friends, is where the magic lies. Courage is how we do the thing that logic tells us is impossible. Courage is a decision

Courage is choosing to forgive.

Courage is being the first to say “I love you”.

Courage is holding on to hope.

And here’s where I question whether we create our language or our language somehow guides us through. Because whether or not you already knew that despair means that you actively go away from hope, you definitely will have had the feeling that despair was at the end of the line. When all hope is gone.

And perhaps now you may consider that there’s another choice; another decision: that when all rational hope is gone, it’s time for the emotional hope to endure. To choose courage. To lead with the heart. To know that whatever you are going through, you are still going, and today, that’s enough.

Courage doesn’t need to turn up with a sword and a shield; to smash the door in. Sometimes courage is just picking yourself up and dusting yourself down, and making the decision to go again, even when you know that you may fall once again; the heart taking the lead, because the head is weary.

Whatever happens, however difficult or uncomfortable or unfair you think it may be, however hurt or lonely or lost you may feel, remember you always, always get to decide how you handle it. As the Zen Taxi Driver I once met noted: don’t be so keen to give up control of your mood or feelings to whatever’s happening. No matter how hard things are, or how close you may be to despair, you get to decide what you will allow to affect you and what you will not. I know it’s not easy, but believe me: you are not at the mercy of external influences. You get to choose.

So just take a moment. Let go of whatever expectations you might have about what might happen, because last time I checked you’ve never actually that good at reading the future anyway, right?

And choose courage. Go again. You’ve got this.

What if?

When you’re a 9-year-old boy, where things fit in the world seems very important. I know this because at any one time, my 9-year-old son Jack can tell you where he fits amongst his friends and classmates. Who’s older and who’s younger (very important). Who’s taller than him and who’s shorter (also very important). Who’s a faster runner and who is slower (you get the idea).

Comparison is how Jack sees the world at the moment. What’s better, what’s worse? He could tell you his favourite chocolate bar, and his second favourite soft drink or tree. Jack, dear reader, could tell you his third favourite colour. He also has a long list of favourite songs and can give you information on how those have been carefully stratified. Within that, there will, I am sure, be a specific sub-list for songs by his favourite artists. He can tell you, quite specifically, what he likes about playing football and how that tracks against what he likes about playing rugby. He has clear views on whether that superhero would beat that superhero in a fight.

“First: Superman; Second: Thor; Third: Iron Man”. Took him about 10 seconds.

Because that’s the way Jack thinks, he thinks other people think that way too. As the brilliant and heartbreakingly short-lived American writer, David Foster Wallace once noted (with irony, of course):

“Everything in my own immediate experience supports my deep belief that I am the absolute centre of the universe; the realist, most vivid and important person in existence.”

David Foster Wallace
[If you want to put this snippet in context, I urge you to listen to the speech it comes from, a 2005 commencement speech to graduates at Kenyon College in Ohio in the US. It’s all about the importance of living in the trenches of adult life with awareness and compassion, but I can’t do it justice so you can hear it for yourself here, or get a copy here. He struggled with depression and tragically took his own life just three years later in 2008.]

So it’s not surprising that a 9-year-old thinks that everyone thinks like him, because his only experience of thinking is the thinking he does, right?

The result is that you don’t have to spend much time at all with Jack before he’s asking you what your favourite something is. He expects you to have a favourite, and he will push you if you say you don’t. I now have a third favourite colour, because it’s easier than not having one.

On the whole, I go along with Jack’s world of categorisation because it’s interesting to question your own view of the world in a way that you usually don’t. Hang on a minute… what is my third favourite colour??*

The other morning as we drove through the hedgerow-lined country lanes between our house and Jack’s school, which sits in the village perched on top of a hill on the other side of the valley [yeah it does sound pretty idyllic, doesn’t it?] we chatted about his tendency to rank things and why he did it. After a couple of failed attempts to get some insight (“I like it because it’s good to know what you like the best”), I hit a breakthrough…

“I like asking myself questions. It makes me think about what I think about things.”

Woah. Pretty deep for the school run, right?

So once I’d managed the massive hit of dopamine that paternal pride dropped into my system which made we want to hug him and burst into tears and shout his name from the top of the church tower in the distance all at the same time, I gathered myself and told him I was proud of him and that asking himself questions was really important and he should never, ever stop.

Then, once I’d dropped him off at the drive-through turning bit [he doesn’t need me to come into the playground any more because he’s Year 4… I also haven’t got a hug from him at school for quite some time, but we do have a “Bartlett Boys Fist Bump™” – my little man is growing up too fast] I found myself thinking about what he’d said.

He doesn’t know this, but what he’s doing is called ‘meta-cognition’: the process of thinking about one’s own thinking. It’s what David Foster Wallace was talking about, and taken to the next level you get to meta-emotion which is considering how you feel about your feelings. Being able to take a step back and consider your thoughts and feelings with objectivity and ‘detachment’ is actually the fundamental idea of Buddhism, and much of meditative teaching: you are not your thoughts; you are not your feelings.

I’m not saying Jack is on the road to enlightenment just yet – he’s much too ‘attached’ to the idea of getting the football into the top corner of his little goal in the garden, for a start – but I’m not sure I was thinking about my thinking at his age.

But the point of all this stuff is not just to get you thinking about what you think, or even exploring how you feel about your feelings.  It’s to tell you about what this desire to question and categorise has led young Jack, and where I’ve gone with him on the journey.

Ladies and gentlemen and all those who identify as they wish, I give you:

The Power of IF

Allow me to explain. A little while back Jack came to me and asked who I thought would win in a match between his beloved Liverpool Football Club [YNWA] and England. At the time there were a couple of Liverpool players who would be in the England team, and so I told him that wasn’t possible – who would they play for? To which Jack replied…

“Yes but what IF they played each other”

For Jack, IF is the get-out clause – the escape from the realm of reality into a place where anything is possible. Because whilst you can know that in reality, it wouldn’t be possible for a team to play another team with some of the same players on each side, there remains the question of IF they did, who would win?

I know a grizzly bear won’t ever fight a tiger in the wild, but IF they did, who would win?

I love the freedom of that thinking. It’s the stuff we leave behind when we become adults and become constrained by the things we know to be true, rather than exhilarated by the potential of those things that could never actually be, but what if they could?

And it’s that additional word, turning IF into WHAT IF that has become something of a guiding principle for me over the last year or so since “my little episode”. WHAT IF? is a commitment to the possible. And the magic of this little phrase is that the positive always, without exception, has the ability to trump the negative.

What if it doesn’t work?

Yeah, but what if it does??

What if we could create this amazing thing that feels impossible? Wouldn’t that be cool? Well shall we try to actually do it then? Rather than dwelling on all the reasons why it’ll be too difficult?

What if you could get past the difficult conversation that you’re worried about starting because you don’t get to choose how the other person takes it? What if it works out? That would be pretty great, right? So go and work out how you’re going to at least try to do it.

What if you say “I love you” first and they say “I love you too”? Yeah, I get it’s one of the most vulnerable things possible, and yeah, what if they don’t? But what if they do??

It’s become such a positive influence in my life that I’ve done what I tend to do in this situation and had it tattooed onto my arm, so that whenever things get stuck I can envisage the positive endpoint and make a commitment to go for that.

My right arm

And that, dear reader, is what I’m going to ask of you today. No, not the tattoo. You don’t have to do that if you’re not up for it. No, I’m asking for a commitment, just with yourself, that the next time someone uses ‘what if’ negatively you flip it to the positive and embrace the possibility of a positive outcome, and commit to go towards that.

So yeah, what if we lose? What if they hate it? What if they say no?

I get that you’re nervous. It’s a big deal. But we’ve done all we can. And what if we win?

Yes, there’s a risk of that. They may hate it. But what if they absolutely love it?

And just imagine, for a second. Let yourself go, and give a little thought to this…

What if they say yes?

Good luck. And let me know how it goes.

*[I thought about this only this morning for the first time. My favourite colour is yellow – always has been. Bright, positive, unmistakable. Next (because I had to choose) comes blue, because of the sea and the sky and calmness and all that. And I thought my third was green, but when I told Jack he said “Oh, I thought it would be orange”. And actually, I think he’s right. So it turns out that not only does Jack know his own third favourite colour (turquoise, surprisingly), but he also has a better idea about mine. He can probably help you with yours, too.]

Life saver

In Spring of last year, on the 28th of May, in fact [the significance of which we’ll come to], I happened to save someone’s life, and I’ve only ever told a couple of people about it. It’s a bit of a hard one to slip into a conversation if I’m honest, certainly without a great deal of tangential segueing anyway. And the longer ago it gets, day by day by day, the less relevant it seems to bring up, or the less likely I would be to get away with bringing it up with at least a passing glance at nonchalance.

And also, it seems like such a weird experience – so heightened, so very vivid and memorable, yet at the same time so ephemeral and unbelievable and isolated from the rest of my life – that now it almost feel like a dream I once had.

The couple of times that I did bring it up, it felt weird too. I knew once I started I would have to get to the end, but I also knew that it did all seem like a dream and there are few things more boring in life than listening to someone else’s dream [I always have an overwhelming urge to interrupt and scream “NONE OF THIS HAPPENED IN REAL LIFE” at the top of my voice] but of course this wasn’t a dream and I know because I was there.

So let’s get to it shall we? I’ll give you a run down of what happened and then I’ll tell you what it’s left me with.

I will warn you at this stage that a lot happened in a short space of time so if you think I’m going to “cut to the chase” you’re in for a disappointment. This is the director’s cut. So if you were also thinking of reading this then making a nice cup of tea, I’d suggest making the tea before you start.

Right, we ready? Lovely.

Now come with me, if you will, back to the end of May.

It’s a lovely sunny Saturday, and we have my wife’s cousin and his family visiting us in Kent from their home in Cardiff in South Wales. Cousin, wife, ridiculously cute baby of almost exactly 18 months, and a big shaggy dog [a Canadian Duck Tolling Retriever, for the caninophiles amongst you] all descend and because it’s a lovely day and we have a dog too we decide to head down to the seaside in Rye, East Sussex, which is just down the road.

This is the actual dog mentioned above. He’s called Dougie.

We decide to go to Rye Harbour Nature Reserve, and once there, after stopping to get an ice-cream for the kids, we head off along the path towards the beach.

This walk takes us alongside the River Rother which has wound its merry way for 35 miles through Sussex and Kent and is now looking forward to fulfilling its destiny of spilling out into the English Channel.

Who knows, in a few weeks the water herein could be enjoying a nice weekend as waves lapping against the beach of Boulogne-sur-Mer on the French coast, closer to where we are walking than London as the crow flies. Or any bird actually. But for the moment it is trapped in by high brick walls on either side, designed to stop the tides completely flooding the unspoilt salt marshes of the nature reserve on one side and totally spoilt members of Rye Golf Club on the other.

About halfway towards the beach, my younger son (8 years old at the time) decides he has a stone in his shoe. I say “decides” because he doesn’t have a stone in his shoe at all: he’s just a bit tired and being a bit of a pain in the arse. I love him with all my heart, but he does have “pain in the arse” in his locker and trust me, he will pull it out whenever he feels the need.

So there I am, sitting on a bench, taking his shoe off for the third time and considering whether I can get away with just leaving him here forever. My wife and elder son have carried on walking with our dog and the visiting Welsh folk. If you look at the pic below, I’m at point 1. [Yes that’s correct, dear reader: I have done a bloody diagram. You are most welcome.]

Then there is a commotion. Something is going down. This is a quiet, peaceful place, and yet someone is shouting. A ruckus! I’m instantly titillated. This has potential for drama, and who doesn’t like a bit of drama, eh? So I’m half listening to my son’s whining and half trying to work out what’s happening when I hear a woman shout out with the unmistakable timbre of fear in her voice.:

Somebody help, please!

I’m not sure what happens in my mind at this point, but before I know what I’m doing, I’m ushering my youngster to run over to mum and I’m running towards the lady and her two young kids, and over towards where she’s pointing. Another shout as I come towards her:

My dog has fallen into the river

I’ll be honest, at this point I’m a little less urgent all of a sudden. I mean, I have a dog, and I love dogs, but surely the dog just swims to the edge and gets out, right?

When I get to the edge, I realise that isn’t going to happen.

The woman’s husband is lying face down on the ground, right on the edge of the river [point 2 on our diagram]. The tide is going out so it’s a good four feet down to the water, and he can’t reach the small black dog, who’s desperately swimming against the river flowing out through the narrow channel, the tide pulling it along towards its French holiday destination.

The current is really, really strong. The dog is getting tired. The kids are crying, and the woman is shouting at the man:

He’s getting tired. You’ll have to jump in and get him

To which the man shouts back:

If I go in there I’ll fucking drown.

I’m glad he says that, because I think he’s right. This is like one of those news reports you hear on the radio where someone has gone into a river or a lake or the sea to save their dog or climbed onto the roof to save their cat and they end up dead and the animal ends up fine. Let’s not do that, eh mate?

But the woman is right, too. The little dog is getting very tired.

At this point the woman runs off back towards the café which has just opened [point 3 on the diagram which you’re now glad you were supplied] to “call for help”. As she does this I’m wondering what kind of help that might be. No one is going to send a chopper out for a little dog.

And the little dog is getting very, very tired.

I shout to one of our group to hand me my dog’s lead, and for a few extremely unsuccessful seconds the man tries to lasso the little dog’s head with the lead. We both then try to encourage the little dog to bite onto the end of the lead. But the little dog doesn’t understand what we’re shouting at him to do because he speaks dog and we’re shouting at him in English. A couple of times he drifts downstream a few inches and pushes himself to swim back to us.

The little dog is really fucking tired now.

The man looks at me and says:

I’m going to have to go in.

I’ve never met this bloke before but it’s very clear I’m in this with him now. If he’s going to have to go in, I’m going to have to help him get out.

I have the dog’s lead in my hand and in the split second I have to think, I tell him to hold one end and I’ll hold onto the other and help him out.

I’ve got you mate. I won’t let you go.

So he quickly takes off his jacket and shoes, holds onto the other end of the lead to the one that I’m holding, and jumps into the dark, fast-flowing water.

He goes completely under for a moment, and when he comes up I can see the panic in his eyes. The water is so cold it’s taken his breath away completely. And the current is stronger than either of us could tell, and immediately I’m straining to hold him where he is. That little dog’s done bloody well against this unrelenting flow.

In another moment, the man catches his breath, grabs his dog and shoves it upwards out of the water, where a set of hands snatch it up. The little dog has been saved. But as I think you’ll probably have guessed, that isn’t the life I’m talking about,

So what next? A grown man is in a fast-flowing tidal current, four feet below the ground. I’m holding on to him but I’m starting to slip in the mud at the edge.

I start to pull him up but as I pull, the back of his hands, gripping the rope of the dog lead, are getting cut to ribbons against the barnacles on the side of the brick wall designed to hold the sea tides at bay. It’s too painful to continue.

I’m slipping more and more. I grab onto a rusty metal pole that is sticking out of the ground to steady myself.

It’s now that I realise I’ve got the end of the dog lead which has a slip on it, designed to stop the dog pulling. What it’s doing now is pulling tighter and tighter and cutting into my wrist and pulling my shoulder. I’m attached to this man and I’m the only thing that’s stopping him from floating off into the sea. And we all know how that news story ends, right?

Don’t get the bottom bit stuck around your wrist

I’m not going to be able to pull him out. I can’t let him go even if I wanted to, and in any case I don’t want to. I decide that I’m going to take him along the edge of the river wall towards the sea and just hope, hope that something comes up which means I don’t end up in the water with the man.

It’s the only option. And it’s just hope. And whilst we all know that hope is not a strategy, right now I don’t have anything else.

But as I let go of the pole and start walking along, I’m slipping more and more. My cherished Adidas Nite Joggers [other cool-ass trainers are available] are great for wandering along a path but they’re not great for trying to grip in a grey mixture of sea mud and sand. A couple of times I slip forward, leaning back so my body weight holds me until my Adidas get a grip.

At this point I’m kind of thinking I’m going to end up in the water unless something happens pretty soon, and then both me and this bloke are in trouble. In deep water, you may say.

I shout for help, and my wife’s cousin (who up to this point had his toddler strapped to his chest) runs down the beach and grabs onto my hand. Another, older man turns up and suddenly it’s not just me and the man, and now I think we’re going to be okay.

And then the universe decides that we need a break here, and out of nowhere there’s a set of steps cut into the wall a few yards away. I keep hold of the man and kind of lead him along to the steps, pulling him through the water like I’m trying to land a massive fish. At the steps, I and the other people help him out.

The next bits are quite strange as the world that was always all around comes back into focus. I see my wife looking after the man’s small children who are both crying. Her cousin’s wife has the tiny, shivering little dog wrapped up in her jacket to warm it up. My younger son is crying because he’s been watching the whole thing and has been scared for my safety.

And the man is more embarrassed than anything. He’s trying to say everything’s fine and thanks for your help and is the dog okay and where’s my wife, and everyone is telling him to just take a minute, and helping him on with his jacket.

He’s bleeding quite a lot from where his hands scraped on the wall and he’s shivering a lot too. I ask him to hold on while I gently clean the blood off his hands with a spare tissue I got from the ice cream van [ONLY ABOUT FOUR MINUTES AGO] and see that his cuts aren’t too bad. I tell him I’m a first -aider and then hear myself say:

I don’t think you need any further medical attention

Which sounds weird as it comes out as it’s not a phrase I’ve used before or probably will ever use again. How very formal.

We walk up across the rough ground and pebbles towards the path, and I see my elder son running back down the path from the café. I later found out that he was told to run to the café but when he got there wasn’t sure what he was supposed to do, or say, or get, so just ran back.

The man is telling his kids that he’s fine and the dog is fine and when we get to the path we see the woman running back down from the café too, and we all wave and say everything’s fine. She runs up and thanks everyone and gets the dog and holds it to her chest under her coat and tells the kids that everything is fine. All fine.

And I hug both my sons, and my wife. I’ve cut my leg and my hand and they’re wet so the blood is running a bit and makes everything look worse than it is, and my wrist has a nasty rope burn on it. But I tell them everything is fine, because in the grand scheme of things, it really is.

As the metaphorical dust settles, my wife and I offer to help the man, the woman, the little dog and the two kids back to the car park. It seems necessary because there’s a lot happened and the man is almost certainly in shock. So we say we’ll catch up with our own family and we’re walking just in front carrying a bag and a kids tricycle and telling the people no honestly it’s no trouble.

It’s only at this point that the woman asks the man why he’s so wet and I realise she doesn’t even know he went in the water because she was up at the café the whole time. So he tells her he went in the water and she asks how he got out, and he gestures at me and says:

That man saved my life.

Which is not something you ever expect to hear someone saying about you.

A few yards on and now the man and the woman have calmed a bit and around about the same time it starts to seem a bit odd to all of us that my wife and I are just carrying their stuff for no clear reason, so they say they will be fine from here and we say are you sure and they say yes.

The man and I face each other for the first time properly, and he notices that I’m wearing a Nike sweatshirt where instead of NIKE it says YNWA in big letters, denoting “You’ll Never Walk Alone”: the anthem of Liverpool Football Club, who are playing in the European Champions League Final that very evening. Which of course is how I know the date.

The man asks me if I’m a Liverpool fan, and I tell him I am, and he says that he is too. And I say:

You’ll never walk alone, mate

Which felt a little cheesy at the time and still does in retrospect but it was an emotional moment so I’ll let myself off.

And then we hug each other with real meaning, knowing we would, in all probability, never see each other again, but that for a few moments on this Saturday lunchtime we were connected in a way that neither of us will ever forget.

Then the woman says that they are on holiday and they ended up in hospital the day before because the little boy had hurt himself, and then this today, and “bad things always come in threes” and we all laugh and say we hope not and we all go our separate ways.

And unbeknown to either of us, she will be proved right when our beloved Liverpool lose 1-0 to Real Madrid just a few hours later.

And as we walk away my wife holds my hand and squeezes it and says:

Are you okay?

And, of course, I start to cry because I am okay but also that was about as hectic as things get and all a bit overwhelming and I could do with a hug. Which, of course, I duly get.

And that’s it. Every tiny detail of something that lasted maybe 5 minutes in total from start to finish.

And, of course, that’s the first thing that intrigues me about this: a reaffirmation of my belief that time just has to be relative [as mentioned in these pages before here] to your own personal experience. This was 5 minutes of my life which felt like so much more, with time to take in the detail of every single moment like I was rewinding it and watching it again and again.

Details burnt into my brain. The look in the man’s eyes as he came up from under the water. My foot slipping forward through the mud and catching on a brick at the top of the wall. The little black dog shivering as he was shoved up out of the river. “Time stood still”, as of course it would.

The next thing is about my instinctive reaction.

If you’d asked me beforehand if I were the type of person who runs towards a commotion and then puts himself in danger in order to help, I think I would have said ‘no’. But as it turns out, I am. I’m not sure what you call that? Brave or brainless? Courageous or crazy? Heroic or hasty? Probably a bit of all of these. But an interesting thing to learn about oneself, that’s for sure.

There’s also a “what if” element to it all too. What if we hadn’t stopped for an ice cream? What if my son hadn’t started complaining of a stone in his shoe? We would have been up the path by the beach. So many things aligned to make all this happen. I don’t believe in fate any more than I believe in luck. But I do like considering the magic of coincidence in our life experiences.

And the last thing that sticks with me about this is [it’s me, so of course it’s going to be…] all about how people connect.

Author and speaker Brené Brown [yes you’re right I do mention her quite a bit] has done more research into vulnerability than probably anyone in the world, and her work has come to the conclusion that vulnerability is made of three things: uncertainty, a degree of risk, and emotional exposure. You don’t know how things are going to go. There’s a chance that things might go wrong. This could be emotionally difficult. But you do it anyway. That’s vulnerability.

I can’t think of any better description of what the man and I experienced together. Uncertainty, risk and emotional exposure. And because you know this stuff, you don’t need me to tell you that vulnerability is the irreplaceable, elemental, catalytic basis of human connection.

I will never, ever, forget the man I met that day. Never. And he won’t ever forget me, either. What we experienced, together, was so intense, so short-lived but so unforgettable, and so totally, totally vulnerable that we’re connected forever.

If I could change one thing – just one part of the whole experience – it’s that he could have had another bit of bad luck in the afternoon (nothing big: a seagull pooing on his head or something) to satisfy the “bad things happen in threes” rule. Then the man and I could have been further connected by the shared enjoyment of winning the footy that evening…

YNWA friends. Go safely… and keep your dog on the lead near water yeah?

P.S. Apologies for such a long post – in the words of French mathematician and philosopher Blaise Pascal in his 1657 work “Lettres Provinciales”: Je n’ai fait celle-ci plus longue que parce que je n’ai pas eu le loisir de la faire plus courte”, or as you or I might have it: “I have made this longer than usual because I have not had time to make it shorter.” Except of course I did have time, I just decided to spend it elsewhere.