Time To Talk Day – my “little episode”

February 3, 2023February 3, 2023 ~ Phil Bartlett ~ 1 Comment

I’d been feeling a bit lost for a few weeks. Maybe a few months even, I’m not too sure. A while, anyway. Not completely without purpose, but lacking a little… something. “Not feeling it” as they say. It’d been a time of introspection, not all of it particularly useful, coupled with a fair bit of time wishing I weren’t so introspective. It can all get quite meta when I’m thinking about how I feel. And how I feel about how I feel. You get the idea.

I get like that sometimes. It’s kind of exhausting, to be honest. I get into my own head and get stuck there for a bit. Outwardly I’m fine – perhaps a little skittish or distracted – but inside I’m spinning.

When I’ve been like this in the past, there’s always the internal monologue that just says I need to snap out of it. To follow the good old masculine trope and for fuck’s sake just MAN UP.

But of course, I know that bit of me doesn’t solve anything. Rejecting how I’m feeling, pretending it’s not real, or (even worse) beating myself up for even having these silly, selfish, weak things called emotions is a road I’ve been down before, and it’s always ended up at a dead end. [If you’re interested in one of those roads – perhaps the first dead end I found, actually – then you can find my story about my anxiety here.]

Unfortunately knowing all this in your more calm and more rational moments doesn’t necessarily help when you’re in the middle of it, because when you’re in the middle of the forest you can’t see the wood for the trees. And I was right in the middle of the forest.

Allow me to explain…

A long time ago I decided that if I was going to be leading people, in any way, big or small, I’d do that in a way that felt genuine and authentic to me. I’ve always known that the best way to bring people together was to try to connect with them – and to connect them to each other – with shared passion and values and purpose and all that good stuff. I don’t need to tell you that you only build trust through vulnerability, and that’s what I’ve done, for years.

This philosophy requires me to be emotionally open, genuinely caring, and empathetic not just to the individuals but to the group that individual is a part of too. If I’m not all of those things, all the time, then the connection doesn’t work in the same way. I’ve doubled down on vulnerability, time and again, because that’s what I believe in. There’s no question that it’s made my working life richer than I could have hoped for, but I can’t pretend there aren’t times when I’ve wished I could shut off the emotional side because it does take a hell of a lot of energy. You can’t reverse back out once you’ve started with an open, honest, vulnerable relationship because if you were to do so, the trust you’d built up would break into a thousand pieces, never to be put together in quite the same way again. Once you’re in, you’re in. And I’ve always been all in.

The result of that can be neatly summed up by this little gem from the visual artist Adam JK (you can learn more about him here if you like), who put it thus:

And that, mes amis, is the life of an ‘all-in’ leader, especially in the strange razor-edge world of running an advertising agency, where every success means people are working too hard and burning out and freaking out and you can see that they’re struggling and you wish you could do something… and every little failure means you might have to send someone home without a job. Someone you know, and care about. Someone you really, really like. Whose family you’ve met.

It’s always been personal for me. And the last couple of years only heightened that.

Authentic, vulnerable leadership is hard at the best of times, but leading through two years of global pandemic, where people’s expectations of their employer changed overnight and never changed back, has taken its toll on leaders the world over. I’m no exception to that. Overnight I felt responsible not just for the agency I run or the jobs of the people who work in that agency, but for the people themselves, too. We were the de facto community that people were missing. Work was, for many, the only human contact people had.

And so through two years of sustained growth in lockdown, I knew people were allowing their commute time to be subsumed by work, and working longer hours than ever. To help with that we were trying to hire people so quickly that there was no way we could be doing a decent job of embedding them into the group and setting them up for success. I could feel that we were cashing in all the “emotional currency” we’d been banking through the previous years.

Emotional currency is an idea I’ve talked about for a good few years now, and it’s simple enough – when things are going well and work feels good and morale is good and the mood is good then all that good stuff gets banked in people’s minds but more importantly in their hearts. The more the good continues, the more you bank. And then when things aren’t so good for a while for whatever reason, you have some good in the collective emotional bank which means you get some leeway – some time to get things good again. But here’s the rub – it’s not fair. You might have two years of good in the bank, but once you start withdrawing it’ll be gone in six months.

I could feel that the bank was getting empty. Not in the red, but not snow angels in the banknotes either.

And then as the shared experience of lockdown and Covid became smaller in the rearview mirror, everything happened. All at once.

Work got messy. The razor edge was sharp and painful. We were under pressure and I was out on a limb, fighting for what I thought was the right thing to do time and time again, holding on so tight that I couldn’t release, and in my own head so much that I started to question my instincts on things. And I’ve always trusted my instincts. Always.

Life got messy. An old friend took his own life, which rocked me in ways I still don’t really understand. Family members were in and out of hospital for operations which of course were always going to be fine but of course there’s always that bit of your mind which likes fucking with you in the middle of the night because WHAT IF..?

My head got messy. Losing sleep. Losing perspective. Losing myself.

It all came to a head on an otherwise unremarkable Wednesday morning at the end of June. My wife told me that she was going away with my sons for a few days in the summer holidays and I’d be at home for about 10 days on my own. My reaction wasn’t “sounds great, I’ll sit around eating pizza in my pants and get the lads round to play poker”. It was “I’ll go fucking crazy here on my own”.

The way I’ve described it since is by using the analogy of holding a mental tray. You’ve always got a decent amount of stuff on your personal tray, and most of it you put on there yourself so it’s all balanced in a way that you can handle. But if you keep on putting more and more things on it, then eventually you’re going to struggle. And then if other people stick some stuff on it as well, and aren’t as careful balancing…

I just about managed to put the tray down before I dropped it. Just.

I spoke to my team at work and agreed that I’d take some time off in the summer.

Which I did. A month away. Time to get some more stuff in my toolbox. Started some coaching and some yoga and meditation. Started going to the gym, too.

I can’t say the return to work was gentle, though. If anything it was worse than before the break: intense and toxic and kind of disgusting really. If you ever want a case study on how not to handle the return to work of a leader who’s been suffering with their mental health, give me a shout.

When, like me, you’ve spent your entire adult life ‘showing up’ as self-confident and full of energy, it’s actually pretty easy to fake it. To turn it on and turn up and get through and get out. So I tried to be what I thought people needed me to be. No one needs a leader who can’t trust his instincts. Who can’t trust himself at all, really. I was so wrapped up in my own stuff that I couldn’t really be the support that people needed, but I couldn’t tell them either because that would be putting more on them and they were already covering for me. I thought I was doing okay because the time off had given me a chance to get my nose just above the flood waters so I could breathe, but I was still only one slip from going under again.

I had a panic attack one morning before going into the office. I called my wife and she talked me down and I went into M&S and got some fruit and went into our offices and up in the lift and sat down and didn’t say a word about it to anyone.

I couldn’t take more time away because people needed me. Or at least that’s what I thought. But looking back, I wasn’t completely there anyway. By the time I started getting cluster headaches [read about the delight of those here if you fancy it. TLDR – they are horrible] towards the end of the year I was just limping towards the alluring finish line where 2022 would finally be consigned to history as the shittiest year of my life. Beating the year my mum died takes some doing.

BUT…

Lovely word, right? “But” makes everything that comes before it irrelevant. It turns the story.

But that was last year.

Yeah, I know that nothing magical actually happens at the end of December 31st, and that the whole idea of a “New Year” is just yet another construct that we’ve created – a story we’ve all decided to believe. But I needed to go with the romance of a new beginning. The turning of a page.

And as I sit here today, I do feel like I’ve turned the page.

Over the last six months since what I’ve euphemistically been referring to as my “little episode”, I’ve put a lot of time and energy into getting more things in my self-care toolbox that I can pick out as and when I need them. I’ve been going to the gym with a couple of friends who also could do with reshaping the dad bod [which considering I’ve been “Gym Free Since ’93” is quite a shift for me]. I’ve been doing a 1-2-1 yoga class every week since July. I’ve had some professional coaching which has helped me to get a better sense of my own values and what I need to be fulfilled. I’ve had a sprinkling of therapy along the way. Then just before the break in December, I learnt to meditate and now I’m doing that once or twice every day,. Last year I changed my meds and then this year got some advice and changed the dose which has helped. Hell, I even spent last weekend at a yoga retreat where as well as doing more yoga than I’ve ever done I also opened up to a load of complete strangers and chanted around a fire with a couple of shamen women for crying out loud [don’t worry I’m not converting – I just love a fire]. And perhaps above all, I’ve got my wife, and my two boys, and my dog, and the huge oak tree in the woods over the road.

I’m coming into this year feeling more centred and more solid than I have in a long time. Maybe ever.

At the same time, I’m also very conscious that all this is part of a journey and I can’t let myself be either complacent that somehow I’m magically “fixed” or concerned that “it’s only a matter of time before I crash again”. I just have to be whatever I am right now and be okay with that. I’m okay today. Tomorrow is tomorrow.

So why the hell am I telling you all this?

Well, there are a few reasons, actually.

The first one is then when I’m writing this, you’re not here. So I’m kind of talking to myself really – starting with the man in the mirror and asking him to change his ways [yes that is a Michael Jackson lyric – I couldn’t help mysefl and it’s lightened the mood a bit hasn’t it?]. It helps me to organise my thoughts, and as a result it’s kind of cathartic.

I’m also telling you because there’s a massive stigma around talking about mental health, especially in men, and if I can talk about it then at least I’m doing something to break down that stigma in some way. For me it’s just health -I’m not ashamed of my mental health problems any more than I’m ashamed of the fact that I need glasses or got diagnosed with gout at the age of 30 [a family disease for the Bartletts]. I take my pills for my brain at the same time as I take the ones for my liver. I take vitamins too. Sometimes I take something for allergies. It’s all the same. Talking breaks down barriers and stigmas and I have a lot of privileges in life so if I can’t talk openly about all this shit, who can?

If you’re a regular visitor to these pages, you may also have gathered that I’m a talker anyway, so this isn’t new news for a whole load of people. My immediate family know, and some of my extended family do too. A decent amount of the friends I’ve spoken to in the last 6 months know, because it would feel horribly inauthentic if they were to say “how have you been” and I were to say “yeah, fine thanks”, so I’ve tended to ditch the small talk and go for the big talk. And at work, I started off telling my immediate team, then thought it felt right to tell the whole agency about it because it’s real and I want them to know that it’s okay to not be okay. And then somehow I found myself in a really open and honest conversation with the new big boss in New York and I took a punt that he would get it and told him and he did get it and that felt good. So now a lot of people know I guess. Everyone, without exception, was kind and considerate and caring.

And now you know.

Which leads me to the last reason, which is actually all about you, dear reader

You see, the reason I overthink things and then write about it here is so that you can learn from my mistakes and avoid them (whilst, of course, making a whole set of completely different ones). Call it a friendly nudge, or wake-up call, or even a kind of non-specific remote intervention, but if you’re carrying your own tray and you’re wobbling, then please trust me, it’s not just going to magically fix itself. Yes, there may be light at the end of the tunnel but it’s no fun living in a tunnel on your own either and maybe, just maybe, a nudge around TIME TO TALK DAY might be the right time to maybe talk to someone about what you’re going through. It will help, I promise, and they will care, just like you would if the tables were turned. The truth is, they probably know already.

And on this day of all days, if you’re actually doing pretty well, actually, then you can make the world a better place by making a point of being emotionally available for the people around you who seem like they’re probably fine but actually might not be…

The colleague who always seems like they’re a step or two behind where they think they should be.

The family member who’s gone a bit quiet recently.

The friend who hasn’t made it the last few times you all got together.

Maybe they are fine, and you just have a nice chat and a catch-up and perhaps arrange a time to spend a bit of time together because it’s been too long, hasn’t it? But maybe they’re not, and you’re exactly the person they needed to talk to but just didn’t realise it. Either way, you get to talk to someone you care about.

Hey, don’t let me keep you. I’ve got a call to make anyway.

How to be a rock star

November 17, 2022November 17, 2022 ~ Phil Bartlett ~ Leave a comment

Rock star. Ooh just the sound of it. It evokes leather trousers, bright lights, screaming guitars and screaming fans. A life of excess – stimulation and perspiration, passion and parties, and never a dull day.

Rock stars bring in the crowds and send them home woozy with exhilaration and energy. They are the people in the bright lights, right at the front, performing and strutting and drinking in the applause and adulation. They are the people who have that certain something that you can’t make and can’t fake.

In my industry of advertising, it’s both a truism and a cliché [funny how those often come together] to say that talent is everything. And just like in any industry where talent is key you can hear people using “rock stars” to talk about that talent. I once had a boss who always talked about who the “rock stars” were in the agency and across the industry, and that was the highest accolade anyone could get. If you were someone they considered a “rock star”, you were someone to watch. You were cool, and exciting, and (most crucially) you were “in”. You were going places, goddammit!

So what does real rock ‘n’ roll look like? Allow me to help you take a little peak behind the safety curtain…

I once got VIP backstage passes for the last night of a European tour for a band you’ve probably heard of, which I got because I happen know one of them [in the least rock ‘n’ roll way you can imagine – my goddaughter was best friends with the daughter of one of the band members at nursery]. They were closing at my favourite venue on the planet, Brixton Academy in South London, and the gig was, as ever, absolutely epic.

As the lights came on and the general public filed blinking out into the foyer, I flashed my Access All Areas wristband at the security guards with the giddy excitement of a kid at Christmas who thinks he might be getting the console he asked for because his dad gave a knowing look to his mum when there was an ad for it on the telly. I knew I was hitting the big time. I could only imagine what it was going to be like.

The closing party of a European tour! At South London’s premier venue. This is it folks:

THIS IS ROCK AND ROLL!!

But of course it wasn’t at all. It was a load of very tired people having a quiet bottle of beer (or perhaps two) and sharing crisps from a big bowl. No one drove a Rolls Royce into a pool. No one bit the head off a bat. No one smashed a guitar. The only drug in evidence was the paracetamol that the wife of one of the band asked for because she had a bit of a headache after all the loud music.

The guy I know from the band thanked me for coming (!) and asked if I’d enjoyed the show. And then he made a ‘ting ting ting’ noise on the side of his beer bottle and thanked all the people from the venue who had made the gig a success, and all the assistants and crew and management for their hard work over the previous weeks of the tour, and said that none of it would have been possible without every single one of them. They all clapped and then the band’s assistant got a bunch of flowers and cried a bit and said she loved her job.

So here we are, trying to bring some rock ‘n’ roll glamour to our weird creative industry, and it turns out the real rock stars aren’t like rock stars. They’re humble and kind and thoughtful, and most importantly, they know that they’re nothing without the people around them.

Don’t get me wrong – I’m not saying that top, top talent isn’t crucially important. There’s no question that you need someone to come up with a melody that people sing on the way home. You need someone to be at the front to make the right noises at the right times.

What I am saying is perhaps the idea of the “rock star” creative or “rock star” account person or “rock star” strategist is… well… a bit narrow? It’s based on something that doesn’t really exist and it assumes that right up front in lights is where everyone should aspire to be. Which isn’t even the case in real bloody rock bands!

Yes, by all means celebrate the ones with their names in lights. Again, they’re crucial and you’re not going to make much memorable music without a few of them scattered across your organisation like the cushions which get scattered across your bed every single day only to be moved off at bedtime and then wait to get scattered again in the morning… [sorry, is that just me?]

But remember that there’s not a single band in the world who can do a damn thing without the lighting guy from the venue. Or the person who books the travel. Or the backing singers, or the brass section. Or the stage crew guy in black who runs on in a crouch mid-song and fiddles with a wire and runs off in a crouch as though he thinks that by crouching he makes himself invisible. Those are the people who make the night happen at all, let alone one to remember.

*“Because I wear black no one can see me”*

So take a moment, today if you can, to celebrate those people around you who don’t enjoy the limelight – who in fact would scuttle off stage into the velvety darkness of the curtains like a startled theatre mouse if the limelight came anywhere near them – and give them the appreciation that there’s no show without them.

Wait, before you do that.. maybe bear in mind that they might not enjoy being singled out publicly, so perhaps just a private message or word would do.

Or even just keep it to yourself in a moment of private gratitude, with the hope that the energy of the world will give them a warm feeling about something they can’t quite put their finger on.

Whatever you choose to do, the important thing is to do it. And know that when you do, you’ll be more like a rock star than you ever realised.

Post-COVID uncertainty and the Rumsfeld Paradox

April 20, 2021April 20, 2021 ~ Phil Bartlett ~ 2 Comments

Okay, before I go on, I’m not going to be able to solve all the uncertainty that we all have about the world that will emerge from COVID, like a young polar bear emerging for the first time from the only home it has known, born through a winter of hibernation and squinting at the sunlight reflecting from the pure, blinding nothingness of the frozen tundra tumbling off as far as the eye can see… and further than the mind can imagine.

If anything, I’m going to add in another level of uncertainty. Sorry.

Anyone who tells you they know how these things are going to play out is a charlatan or a confidence trickster. Or possibly a ‘futurist” [I wonder how many of them predicted this eh?]. We’ve never been in anything like this (obviously) and there has been too much change (obviously) and so even if you’re in the “we’ll probably go back to pretty much how things were with maybe a little more working from home” then sorry, but you’re making it up too.

Right now, I probably have about three or four conversations a week with someone about what we think might happen. I don’t mind having them because each one helps me a little to work out what I think I would like to happen, and perhaps give me another couple of questions which I need to ask or answer which would add to the information I’ve got.

But I’m also okay with the fact that I will never have enough information. I can read every article out there and listen to every bit of gossip about what so-and-so agency are doing (most of which turn out to be nothing more than gossip) and do another loads of employee surveys and fill in a thousand templates for the network [true story] and I’d have all the information and it still won’t be enough. Because it won’t be relevant to me, and my team, because we’re not anyone else. As the Smiths once said:

“This one is different because it’s us.”
The Smiths, Hand In Glove

I don’t know about you, but I think a good segue from a 1980s indie band from Manchester would be to immediately cut to a former two-time US Secretary of Defence, Donald Rumsfeld. Let’s do it!

I’m not going to comment here on the politics of old “Rummy” (as he was affectionately known by people who knew him affectionately) because I don’t know much about them and I’m too lazy to find out. I’m also not going to comment on the fact that between serving as the youngest ever Secretary of Defence under Gerald Ford he worked for various big US pharma companies (my particular niche area of advertising) before then becoming the second oldest Secretary of Defence under George Bush. Again, I know not enough, and care not to find out.

What I am going to pick out from such a busy boy is a comment he made to the US press about the existence of Weapons of Mass Destruction in Iraq.

[Bear with me we are getting somewhere I promise.]

Rummy said the following:

As we know, there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns: the ones we don’t know we don’t know.

Do me a favour and read that again. I grant you, it’s tough not to get dragged down by the context and by the fact that it’s another politician avoiding answering another question. But give it another read for me.

There’s actually an incredibly astute, and almost philosophical point. And it’s something I’ve been coming back to quite a lot in the conversations about the future world [you remember, the baby polar bear thing].

Because yes, there’s stuff we know.

We know we can work remotely, and do bloody good work. Arguably we’re more efficient, and if we could all have got rid of the real estate sitting dormant in every major city, we’d have been a shitload more profitable.
We know that we can build, nurture and maintain authentic relationships, with each other and with our clients, despite not being (sometimes never having been) in the same room.
We know that this has taken a toll on people’s mental health and wellbeing and boundaries and the flow from home to work (I don’t like “balance”, but that’s another blog).

And there’s some stuff we know that we don’t know

We know that we don’t know how we’ll feel on inevitably crowded public transport.
We know that we don’t know who’s going to want to work where, and how that’s going to affect how we work as teams together.
We know that we don’t know how we’re going to react to the polar bear situation

But hell, if there isn’t also a load of stuff we don’t know we don’t know.

There are problems that haven’t happened yet.
There are opportunities that we can’t imagine yet.
There might even be new kinds of feelings which come about precisely because of this meta-uncertainty.

We’re not good with uncertainty. It causes stress and as animals we’re not good at dealing with that because the society we’ve built up around us is bigger and more complex than, as animals, we have evolved to deal with.

But I think the existence of the “unknown unknowns” can actually be a source of calm. Forget about the things I don’t know about, there are things that I don’t even know I don’t know yet! Yes it demands that we “adjust the sails” and deal with ambiguity, but is there anything more ambiguous than the year we’ve just done?

Yes it was hard, and remains hard, but we did do it. We made it this far, battered and tired but still we made it. And that tells me that we’ll make it again.

It won’t be how we think it’ll be. But there’s a bit of me that’s interested in finding out what I don’t know.

Hope, optimism and faith

January 28, 2021January 28, 2021 ~ Phil Bartlett ~ 3 Comments

First thing yesterday morning, for a change of routine*, I went for a walk with a friend who lives down the road. We walked and talked for an hour or so before the working day began, through the woods, down the hill, round and back up; squelching through the mud and breathing in the cold, damp air as the day woke up around us, the mist lifting from the ground, as the sun strained to force its way through the early morning cloud.

[* The ‘change of routine’ was, in and of itself, so important, and made such a difference to my mental state. Worth diving into that in more detail another time for sure. Watch this space.]

My friend happens to be a clinical psychologist, which always makes for a fascinating and introspective conversation. So as we walked we talked about the world and how, as simple, habitual creatures, we’re uniquely unable to process or handle the situation in which we find ourselves. Like many domesticated animals we have become defined by routine of one kind or another – and we build our lives around those routines.

Day by day and week by week we have the commute, the office, that place we go for lunch, the coffee shop, the takeaway on a Thursday night, the drinks after work, the visit to the Grandparents, the pub lunch on a Sunday.

Those fit within a more expansive set of routines, too. A couple of weeks somewhere in the Summer, a camping trip with friends, maybe a festival, gigs and plays and birthdays and traditions, getting together for the holidays.

And we’re so caught up in these routines we can’t help but hope and even plan for their return, despite the fact that this planning is a pointless and possibly damaging exercise. Because every time we plan, we create too much hope, and hold that hope tighter and tighter as the plans threaten to break apart once again.

Wondering if the plans for the wedding will go ahead. Plans to visit the family for Christmas. Plans to get the kids back to school. The holiday postponed from last year to this, and now… who knows?

Each time we hope that this milestone or that will be the one. We’ll be out of this by Easter. We might be back in the office by July. Surely it’ll all be over when the kids go back in September. Christmas is still a way away, surely…

And now we’re wondering about half term, and bloody Easter again. Do we just go round again? Keep on rolling the dice? Keep on predicting the future, and feeling so disappointed when we get it so wrong. Perhaps even feeling a bit stupid and bit naïve for thinking it’d be that simple…

As we walked through the woods [perhaps a little out of breath on the big hills] my psychologist friend told me a tale of an American airman by the name of Jim Stockdale, who was shot down over Vietnam in 1965, captured and sent to the infamous “Hanoi Hilton” – a prisoner-of-war prison where American prisoners were held through the Vietnam War. Stockdale was kept in a windowless cell with a bare light bulb on 24 hours a day. Routinely tortured for information, during his time in captivity he had his leg broken twice. Every night he was locked in leg irons.

Yet where many of his fellow POWs died, he survived. For 8 years until his release, he refused to give up hope. In his words:

“I never lost faith in the end of the story… that I would prevail in the end”

Stockdale, L-R: just hours before his ill-fated flight; being greeted by his son on his return; and later in his career as a highly decorated war veteran

But this isn’t a story about keeping hope. It’s a story about how to keep hold of a kind of hope that doesn’t destroy you bit by bit; piece by piece.

Because when asked in an interview with author Jim Collins about those who didn’t make it, Stockdale was quick to reply:

Oh, that’s easy, the optimists. Oh, they were the ones who said, ‘We’re going to be out by Christmas.’ And Christmas would come, and Christmas would go. Then they’d say, ‘We’re going to be out by Easter.’ And Easter would come, and Easter would go. And then Thanksgiving, and then it would be Christmas again. And they died of a broken heart. This is a very important lesson. You must never confuse faith that you will prevail in the end—which you can never afford to lose—with the discipline to confront the most brutal facts of your current reality, whatever they might be.
US Navy Vice Adm. James B. Stockdale

Personally, I don’t mind a bit of optimism. When we all went to festivals back in the day I was always the one who would always look up at a cloudy morning sky and say “I reckon the sun will burn this off”. Sometimes I was right, too. But I didn’t pin all hope on it, and so if it didn’t that was okay. We had a lot of fun dancing in the rain.

But having the discipline, the fortitude and conviction, to confront the brutal facts? Right now, I think that’s as true for us as individuals as it is for any of us as family members or business leaders; as simple, social animals, desperately missing our connections in ways we cannot comprehend.

Maybe the brutal fact is that this, in some form, is going to be part of life for longer than any of us could possibly have imagined, and rather than predicting the future we must accept the situation as it is and make the very, very best of it, keeping faith that we will prevail in the end.

Maybe the brutal fact is that those most valued friendships will just have to be nurtured over video calls. Yes, young children you’ve known so well will be growing up and changing and you will miss some of that. Maybe the wedding isn’t going to be able to go ahead this year, either; at least, not as it was planned. But remember that you can stay connected, that love is patient; and keep faith you will prevail in the end.

Maybe the brutal fact is that the work will suffer in some way, or change in a way you weren’t expecting, or develop into something that you don’t understand. But be authentic and genuine, keep your integrity, stick to your values. And keep faith you will prevail in the end.

As a leader in times like this, getting the balance right is really important. Mentioned in these pages before, Harvard professor Nancy Koehn ran a webinar last year [when we thought we were in the middle of things but in retrospect perhaps were only at the beginning] about leadership in crisis. In this she talked about getting the balance between brutal honesty and credible hope.

The brutal honesty [interesting that it’s the same visceral, violent word – brutal – as Stockdale used] is that we cannot be certain. That we are at the whim of an enemy we cannot see. That predicting the future is a fools errand, as it always is. That we may yet find even darker days.

The credible hope comes from our dependable dedication to the values and ideas we hold most dear. We show up, every day, in service to the mission we have set. And yes, we can paint a picture of the future, whenever it may come, that has meaning and, yes, even brightness.

Because a bright, fresh, new dawn will come, as sure as day follows night. Perhaps not the one we imagined, or hoped for. But it will come.

So keep faith in the end of the story. We will prevail, in the end.

Decisions, decisions.

January 19, 2021January 19, 2021 ~ Phil Bartlett ~ 1 Comment

I once heard about a checklist for making decisions consisting of three simple, sequential questions. Does a decision need to be made? Do I need to make that decision? Does it need to be made right now? If the answer to any of those is ‘no’, then you’re off the hook, decision-wise.

I’ve always thought it was a slightly flippant way of looking at things, but hey, I’m a slightly flippant kind of chap so I kind of liked it. Sometimes there actually doesn’t need a decision, and rarely right now. So when I have considered it, it’s usually to get more information or opinion so the eventual decision can be more informed and, as a result, better.

But the last one – does a decision need to be made now? – brings danger with it. Because in a dynamic, fast-changing situation every delay could mean another potential option has been lost.

Imagine you’re driving down the motorway. Every time you pass a junction, you’re ruling that way out as a potential part of your journey for the day. A lot of the time that’s because you know where you’re going, so that’s a considered, thought-through and sensible decision. If you want to get to South Wales from London, stick on the M4 and you can’t go wrong.

But what if you’re not sure where you should be going? What if you were thinking of maybe going on holiday for the weekend but every time there was an option you bottled it? On past the junction signposted Oxford, past the Cotswolds, not sure about Dorset and couldn’t decide on whether to pick up the M5 down to Devon or Cornwall. And before you know it, the Severn Bridge is looming into view and you’re going to Wales not because you decided to but because you didn’t decide anything else and now you’re on the bridge and Wales is on the other side and you can’t stop or turn back so guess where you’re going on holiday…?

[Apologies here to anyone who isn’t familiar with the geography of the UK – please find details here – suffice to say my wife is from South Wales and it’s probably the trip I’ve done more than any other so it’s etched into my mind. Feel free to transpose your own well-worn road route.]

My point is that if you leave every decision to the final point then actually you’re not making a decision at all. It’s an illusion of decision making served up as leadership, when it’s actually just indecision for starter, procrastination for main course and inevitability for pudding. All followed by a cheese board of bullshit when you claim that the end decision was the only option.

Of course it was the only option in the end, but that’s because all the other possible options whooshed by one by one.

Taken to a completely ridiculous theoretical endpoint, in the current world, that’s how someone might end up having to close all schools the day after the first day of term! I mean, just imagine!!

Decisions, therefore, come down to a exploration of the information you have in front of you, and a judgement on whether it’s enough.

Yes, bring other people into the decision-making process if you like. People you trust; people who might offer a new perspective; people who’ve experienced something similar perhaps.

By all means check if there really needs to be a decision made right now or whether there’s more time to gather more information.

Perhaps even try it out in a small way, like putting a splodge of paint on the wall to see if you like it as the light changes in the room through the day.

But for crying out loud, at some point just crack on with it, okay? Otherwise you’ll be sitting in Wales on holiday, wondering if you can find somewhere who’ll do a Devon cream tea.

You’ll never have all the information you need to make a decision. If you did, it would be a foregone conclusion, not a decision.
David J Mahoney, Jr.

Yes, well said sir.

On Incompetence

January 12, 2021January 12, 2021 ~ Phil Bartlett ~ 1 Comment

There I was, all ready with an uplifting, Happy New Year, “things can only get better” post- something to clear away the cobwebs of 2020 and look forward into 2021 with renewed hope and excitement, eyes wide with the freshness of opportunity that only a brand, shiny new year can bring.

Then, like a young faun stumbling into a forest clearing and for the first time seeing the unlimited expanse of the sky above, suddenly I didn’t feel excited and fresh with anticipation; I felt overwhelmed, stunned into inaction by the vastness of the world, by things I couldn’t comprehend much less control, the sudden realisation of my own helplessness weighing heavy. The weight of another national lockdown on my shoulders, shoulders that slumped still further as I sat wondering if I was watching the beginning of the end of Western “civilisation” on 24-hour news from across the pond.

Gill Scott Heron was wrong, it appears – the revolution will be televised. It’ll even be selfied and streamed live on the social media channel of your choice. Who knew it would involve such a lot of milling around?

I’m not going to get into the politics of all this, you’ll be pleased to hear. You’re probably about as interested in my political views as I am in yours, so let’s keep those to ourselves.

But you won’t be amazed to hear that I find myself sitting and considering the idea of ego, self-assuredness, entitlement and narcissism, and how these can so often quite happily co-exist alongside such rank incompetence.

Incompetence on it’s own isn’t the worst thing in the world, and I’m not against it per se – in fact I’m very comfortable with it. We all have it, to some degree or other, in some areas. Either you’re good at something or you’re okay at it or you’re a bit rubbish at it.

The key is knowing which. That’s the really, really important bit. Having the self-awareness and humility to admit to yourself, and to others, when you really don’t know what you’re doing.

If you know you’re crap at something, that’s conscious incompetence, and that’s okay. I happily accept the idea that I’m consciously incompetent at some things. I know what I’m not good at, and I do one of three things about it…

The first (and let’s admit the least mature) is I deride it as being “crap anyway”. Things that fall into this category include golf (can’t play, don’t want to anyway because it’s crap anyway, crap clothers), ice skating (can’t do it, bloody cold, potentially dangerous, crap anyway), DIY generally (waste of time, total crap), and ballroom dancing (I love to dance but I don’t follow steps as I refuse to wear the chains of conformity on any dancefloor. And it’s crap anyway).

The second is a lot more grown up than that, but it also takes a bit more time and effort and energy. Because the next thing I do if I’m not good at something – or not as good as I think I could or should or want to be – is that I work on it, bit by bit, moment by moment, day by day.

In this bucket goes things like being a better human being. Being the best dad or husband I can be. Being a good friend, a good neighbour. Being a good leader, a kind and thoughtful boss. I sometimes ask myself a simple question which gets to the heart of this.., thinking about all the people in my life, in every facet, and asking simply:

If they could choose someone, would they choose you?

Big question, right? But a challenge to get a bit better, every day.

The third thing I do to overcome my conscious incompetence in an area is perhaps the most sensible, and there’s no coincidence that it’s the one that’s proved itself time and time and time again. If I can’t do something, or can’t do it as well as it needs to be done, then I’ll find someone who can.

That sounds obvious with something like DIY – I’m much better getting someone to fix something than mess it up myself first and then pay someone to fix that whilst openly judging me for the horrible mess I’ve made as I make them a cup of incredibly sweet tea.

Perhaps it’s less obvious when we’re talking work stuff. I mean, who wants to openly admit – to themselves, let alone anyone else – that they’re a bit crap at something?

Well, me, actually.

By admitting that to myself and to others I can surround myself with people who can do stuff I can’t do – or who can do it better than I could – and then let them get on with it. In fact my role then becomes very simple. I’m there to make sure they can do their best work. To remove any barriers that might make things harder for them. To make sure they feel valued, and trusted, and supported to do the thing that they’re so good at doing. It’s become maybe the most important thing I can do.

But to do any of these things – perhaps apart from the first – you have to first admit to yourself that you don’t know what you’re doing. And that takes self-awareness and humility in equal measure.

And if you’ve got the opposite – someone with a refusal or inability to know or admit that they don’t know what they’re doing, coupled with self-assuredness, rampant ego, unconstrained entitlement, misplaced confidence… well then we’re in trouble my friend. Especially if they surround themselves with other people like that too.

Not that anyone like that would ever get in charge anywhere. I mean, imagine a situation where your country were run by people like that?! Imagine how poor the decision making would be?

*[Sorry I did say I wouldn’t get into the politics didn’t I? Whoops]*

Imagine where it could end up.

Happy lockdown to my UK friends, with the hope of an end on the distant horizon.

Love and peace to my US friends, with the knowledge that your wonderful country will come back even stronger.

Happy New Year folks. It’s been quite a trip so far, right?

Sorry

November 20, 2020January 19, 2021 ~ Phil Bartlett ~ 3 Comments

No, really. I’m really sorry. I know I was wrong and I take full responsibility for the impact this has had. I can probably have a go at trying to explain to you why I acted the way I did, but I am not trying to make excuses and appreciate that, whatever my intention, the actual impact is something for which I must take responsibility.

I’m sorry.

Elton was right – sometimes sorry does seem to be the hardest word.

But bloody hell, isn’t it powerful?

Sorry takes the wind out of the sails of any argument, any conflict. In seconds, it lays the foundation on which reconciliation can be built.

It has to be sincere of course. An insincere apology can be worse than no apology at all. And ‘The Power of But’ is more dangerous here than anywhere else. “I’m sorry, but…” means that actually I’m not really sorry at all.

[In case ‘The Power of But’ is a new one on you, the word “but” has the power to make anything that came before irrelevant. “I think we’re going to make it but it’s going to be incredibly difficult” makes you think how difficult it’s going to be; “It’s going to be incredibly difficult, but I think we’re going to make it” fills you full of hope and and motivation. Tread ye carefully, for The Power of But can wreak havoc in the wrong place in a sentence.]

I’m not talking about the “sorry” that every British person says when someone bumps into them and it’s not their fault but they’re very British and that’s just what we do. The German stand-up comedian Henning When once said something along the lines that that the way to know someone’s nationality is to take a run up and deliberately ram into them with a shopping trolley. If they turn round and say sorry to you, they’re British.

And I’m really not talking about the sly and sneaky non- apology politicians and other kinds of sociopaths and egotists tend to use, which usually goes something like “I’m sorry if you were upset by my actions”. This actually puts the blame on you for your stupid and unnecessary feelings rather than taking the blame for the actions. “I’m sorry you feel that way” fits into that same weaselly passive aggressive bucket. Ugh, and just in case that’s not enough disgust, may I also add UGH.

No, I am sorry. I am very sorry.

Sorry says that you accept your part of the conflict, and want the conflict to end. You take responsibility for your own actions.

The best thing about sorry is that it doesn’t mean that you weren’t wronged in some way yourself. There are nearly always two sides to any conflict, with each person sure, in the moment at least, of their own position. But the magic is that it doesn’t matter if you can say sorry. And you always have that simple word with you, ready to drop into the middle of a storm and watch as the wind dies in a second, sails empty and flapping in the memory of the gales that threatened to destroy just a few moments ago.

There’s a powerful phrase I heard a few weeks back which has stuck with me. For the life of me I can’t remember where I heard it, and Google can’t help me which makes me think I actually might have misheard it, but as it exists in my memory it’s perfect….

Leaving aside the wrongdoings of others, we ask ourselves “how was I at fault?”

Clearly it has its roots in counselling or therapy of some kind, because even the phrasing of it is beautifully inclusive: “we ask ourselves” not “you must ask yourself”.

And the simplicity of it really gets me. Yes other people may have done the wrong thing. Yes they need to take responsibility and consider how their words or actions may have affected you or exacerbated an already difficult situation. No one is denying any of that.

But let’s put those things to one side for a moment, take a breath, and consider the idea that we weren’t perfect. That we were at fault in some way – how we phrased something, how we reacted… how we were perceived as a result (because, lest we forget, perception is reality of course).

Find your own fault. And then apologise, sincerely and without expectation or hope of reciprocity.

It’s truthful, and disarming, and vulnerable (that word again) and incredibly, uniquely powerful. It’s the start of the rebuilding process. The first step towards a brighter place.

Give it a try. You know that your mistake was just that – a mistake. It doesn’t mean you’re a bad person, just that (leaving aside the wrongdoings of others, remember?) you’ve examined where you were at fault.

Admit you were wrong, Maybe have a bit of a plan for how you might start to fix things. Ask for forgiveness.

Start with sorry, and you’re making a start.

And if it doesn’t go the way you hope…

I’m really, truly sorry.

Fighting fires

October 19, 2020October 19, 2020 ~ Phil Bartlett ~ Leave a comment

When I was a kid, I watched my father [hi Dad!] walk into a burning building. I was maybe 8 I guess? Our house backed onto a farm and (so the tale goes) some local kids had been smoking in the barn in the evening and it caught fire. Next to the barn was a little cottage where an old lady lived, with a load of cats – like a dozen or something – and she had refused to leave the cottage before all of them were found and she couldn’t find one and “what if it’s still in the house??!!”…

My dad wouldn’t claim to be “brave”, I don’t think. I imagine he’d consider himself much too sensible for daft ideas like that [he reads The Times, for crying out loud] but on that evening [probably with an “oh for fuck’s sake” under his breath if I know him] he walked into the burning cottage to ‘convince’ the lady she really should think about making her way out of the building sometime soon if turning into a roast old lady wasn’t in her immediate life plans.

Anyway, you’ll be pleased to hear that he came out, jostling the old lady in front of him. You’ll be delighted to know that all the cats had, of course, left the cottage some time before, because as we all know cats only care about themselves. My old man [who, come to think of it, would have been younger then then I am now: what a mind fuck that is!] was coughing and his face was black from the smoke and soot and my mum was really cross with him which at the time I thought seemed a bit unfair, because, you know, he was a bloody hero and all that.

And then the fire brigade turned up and we got to watch them putting the fire out, and it was very late and very exciting and I think I got to wear a fireman’s hat [although I might have imagined that because I’ve watched too much TV in my life and that’s the kind of thing that happens in a montage at the end of a TV program about a fire isn’t it?].

Up to now, I haven’t had the opportunity to save an old lady from a burning building [although I did have my bravery tested once – perhaps one for another time!] but that doesn’t mean that I haven’t had fires to put out in my own way over the years. Oh no!

Because that’s what leaders have to do, right? Solving problems, making things better, fixing things. Filling gaps, plugging holes, and “putting out fires” [See what I did there?].

To be honest, I’ve never really liked the phrase “fire-fighting” when talking about work problems. It feels too reactive to me, like you’re forced to jump from the hottest, most urgent thing to the next, constantly on edge, constantly turning to find something else threatening to burn out of control. And so I think the phrase actually makes things worse, somehow. But I do get the association of course.

Because we know that, left unattended, problems are more likely get bigger and less easy to deal with, just like a fire, until they’re totally unmanageable. And because we know deep within us, through thousands of years of generations upon generations from our earliest times on our planet, that fire has huge power and fearsome energy. Not just in what it does – how it destroys all in its path – but in what it does to us as people.

Just like our ancestors before us, we’re drawn towards fire. It’s deep within us to fan it or fight it, and so all too often we find ourselves simply gazing into it, transfixed, lost in its dancing light.

And just like fire jumping from tree to tree and house to house, the closest possible proximity in which we’re forced to work in our overstuffed offices mean than even the smallest spark can catch, and grow and draw people in to fan or fight or stand and gaze once again.

But as much as we are mesmerised by fire, no matter how wondrous and fearful we find it, what we tend to forget is that the following day the ashes hold only a memory of the fire that once was, and hold no one’s interest for more than a fleeting moment before the winds of time disperse them. Every fire that ever was ended up as ash in the wind.

And so perhaps one positive thing that I’ve experienced through the maelstrom of Bloody 2020™ is that the forced virtual nature of work has meant that when problems do arise there’s more space for consideration.

I don’t mean there’s more time, of course; not when the line between home and work has completely blurred to the point that it’s not actually visible any more, and I’m working earlier and later than I have in many years because it’s not like I’m going anywhere, and yes it’s getting physically and emotionally exhausting, as the stark sharp split between the imitation intimacy of a video call and the silence when it ends is jarring in a way that as simple, social animals we were never designed to be able to comprehend so we feel somehow empty in the moment, like we’re mourning the human connection that felt so real just a few moments before… [shit, sorry, where was I?]

No, I mean that there’s more physical and emotional space between us – space between the trees, if you like, so fires don’t spread so inexorably. With a watchful eye, some even die out all on their own.

Because with that space, people can consider their actions and consider what they might have done differently. The shared experience of lockdown and everything that’s gone with it means there’s more space for considering what someone else might be going through as well.

And so it seems people find it harder to hold a grudge from afar. People realise that they miss each other, individually and as the office buzz in the background as they work.

Starved of the oxygen of incidental interaction, disagreements become distant, irritations become irrelevant, niggles become nothing. And thus the flames of conflict are dampened, free to fizzle out naturally, quietly, simply.

There’s a lovely quotation I saw recently from a French writer/Aristocrat which goes:

L’absence est à l’amour ce qu’est au feu le vent. Il éteint le petit, il allume le grand.
Roger de Bussy-Rabutin

Which (as I’m sure you know) means:

Absence is to love what the wind is to fire: it extinguishes the small, it inflames the big.

I think that’s true, not just of romantic love but also of the companionship we all miss from our working relationships. The wind of absence has made the ones that were important to us before even more important now.

But perhaps the very same wind can blow out a lot of little fires of little inconsequential problems, too.

All without a fire-fighter to be seen…

A post-office world?

September 17, 2020September 18, 2020 ~ Phil Bartlett ~ 2 Comments

When my wife [hi Sarah!] and I made the decision to move out of South East London [big up big up Crystal Palace massive] three years back, I planned to work from home for “at least” a day a week. I was going from a 45-minute commute to one which would take an hour and a half, and anyway it’s not like I actually need to be physically ‘in the office’ every day…

Needless to say, that didn’t happen. Most weeks I was in every day, with perhaps a day working from home every couple of weeks. And when I did, I made it very clear what I would be working on…

Because tradition states that work is something that was done… well… at work. And everyone knows that all this newfangled “working from home” nonsense really just means dossing around doing nothing. No way that someone could be as productive from home, or that they could really be trusted to do their work instead of drifting off and playing computer games or watching daytime TV.

*“Oh yeah right working from home mate yeah? Like nice one yeah?!”*

Of course I knew that wasn’t the case: if anything I tended to work longer hours, with less distractions, fewer interruptions and less breaks than I did at the office. Without my friendly neighbourhood Finance Director [hi Jonny!] sitting next to me ready to wander off and grab a coffee, I was smashing through my to-do-list at quite a pace.

In fact, if I had organised a bunch of things to put on my WHF to-do-list which might have taken me a whole day to get done in the office, I might even find that I was through it by early afternoon and freeing up time to get to some of the important stuff that often got bumped by the urgent stuff.

But I always felt I had to check in with people too to prove I wasn’t off doing what I thought people might think I was doing instead of work. Call it “virtual presenteeism” if you like – an email, a text, just to say “I am still here, and I am still working”.

And I was also conscious that it was all very well for me to be working from home, because I’m in the privileged position of being the boss of the agency and thus a) largely setting my own work timetable and b) having no one to tell me what to do or where to be (in London, anyway!). Not so easy if you’re the Account Manager with the client on the phone all day, or the Planner with a creative team to brief…

Within a matter of days, lockdown meant that “WFH” was the norm. And soon everyone showed that they can work just as hard, just as effectively, just as productively from wherever their laptop was set up.

We’ve still had some issues – of course we have. The blurring of lines between work space and home space has meant that hours become blurred too; sometimes too much. I still have the occasional twitch which pushes me into digital presenteeism… now using Teams or WhatsApp as much as the other channels I used to use. “Video calls” where instead of a load of faces it’s just a sea of initials or avatars made everything feel very cold and unnatural [luckily we’ve pulled ourselves up on this and have made a real effort over recent weeks – it’s made a massive difference].

Stolen from my cousin Nick’s post *[hi mate!]*

And I’ve written recently about the lack of opportunity for ad hoc, in person, informal learning from colleagues and co-workers which I found so valuable in my formative years.

So there’s stuff to fix, but surely the stigma around working from home will have been the one victim of this virus that we can be positive about?

Hmm. I’m not sure.

When our office spaces are back to something like normality, will the assumption return that work is done “at work”? If we don’t need to work from home, wouldn’t it just be better if most of the people were in one place most of the time?

I think there are various truths about this whole thing that we’re going to need to reconsider, and possibly reconcile, over the coming weeks and months…

There is no substitute for personal, face-to-face interaction. None.
I would not have the relationships that I have with the people with whom I work had I not spent a lot of time with them in the same place [specifically “the office”, in case you’re wondering].
Building an organisational culture without being physically together as a group would be really, really difficult. Not impossible, but tough.
A strong organisational culture makes a company more resilient to a crisis, with shared values acting as the strongest foundation for honest, genuine working relationships.
Some people have been more productive working virtually, with associated benefits in their mental wellbeing and emotional and physical energy
Some people have found working virtually incredibly difficult, with the blurred lines between work and home feeling both draining and isolating at the same time.
Some people will work like a dog no matter where you put them.
Some people will do as little as possible no matter how much faith you put in them.
Virtual hugs are not as good as actual hugs. Especially from me, as I am a world-class hugger [N.B. this is not my personal opinion – I have a full trophy room to prove it].
It’s all about trust.

Yeah I know, I funnelled you into that last one. But it really is.

And so before you do anything else, assume positive intent. I know it’s obvious, and I know it’s not always easy. But it’s also surprisingly uplifting.

Assume that people are trustworthy. That they care about their work and their colleagues. That they want to do a good job, every day.

That they trust you to do the same.

Let’s all assume that we’re all doing our best, unless specifically proven otherwise, and a lot of this “new normal” [aaaarrrrgggghhh that phrase again] planning will be a lot easier. Start with trust and we can crack on making a new kind of totally flexible working – flexible around you as an individual with specific requirements and specific responsibilities, in all parts of your life, like never before – really work. For all of us.

From Lockdown to Learning

September 7, 2020September 7, 2020 ~ Phil Bartlett ~ Leave a comment

My two young boys went back to school today. For the first time since March, I am in my home without the noise of one or other of them going about their day. It’s been very quiet, and may take a little getting used to. But they’re off, happy to be amongst friends again. Happy to be back to a place they can learn.

And soon enough, other parts of life may well start to change, as we begin to emerge from our self-isolated work cocoons and converge on the physical space that once seemed so crucial to our lives. “THE OFFICE” had such a gravitational pull for so many reasons and held such importance and such reverence as “the place where we work”. But will that place still have the same pull now some of our old certainties about how and where we work have been unlearned?

For some, release from the horror of the daily commute from the suburbs to the epicentre of our biggest cities has been financially and emotionally liberating. For others, time to work and think without the distractions of an open plan battery farm of desks has meant a more productive, more focussed working day. And for others, more time at home has allowed them to experience a greater connection into family life than ever.

And then…

For some, the need for social stimulus coupled with the ubiquitous but still unnatural video calls has meant that working days are both lonely and tiring at the same time. For others, the lack of ad hoc interactions has actually made work more difficult, more complex, and more formalised than it would ideally be. And for others, a lack of suitable structured workspace in shared accommodation has blurred the line between work and non-work way too much.

All of these are real for those who experience them. Just as you and I have experienced some of them in the last few months.

Before I go on, I’ve talked about being conscious of my privilege on these pages before. And so I realise very keenly that my experience of all this is privileged too, because of where I am in my life, my career and my home situation.

For this next bit you can delete as appropriate…

Like many in their early/mid/late-40s, my wife/husband/life partner/pets and I decided to give up the hustle and bustle of South-East/South-West/South/West/North/East London/other major conurbation a few/couple of years back and move out to Kent/Hertfordshire/Surrey/Other home counties/Scotland. As a result we got a slightly/quite a bit/much bigger house with the space to make working from home quite pleasant/bearable/a magical Nirvana.

Don’t get me wrong, lockdown has been super weird for me, as it has for you. But I’ve not been doing video calls from my bedroom in a shared house. I have some space to think, and to divide between work-life and home-life. I can even wander into my garden on a call. And quite apart from the practicalities of space, I’m also very aware of the more intangible things that I’m not missing out on, which others might be…

Imagine, if you will, a much younger man than the one I am today. Less beard, smaller clothes sizes. New to office life. Keen, confident; with potential but very raw. Someone in need of guidance; of people who believe in him to unlock that potential and pull him up on things when needed.

Would young Mr B [you guessed right, that young man was indeed me] have prospered working from home, from his messy bedroom in a shared house one the edge of Brixton? On video calls (which, let’s be honest, would have seemed like sci-fi back in 2000) which offer an odd kind of pseudo-contact followed by sudden quiet isolation?

Honestly, I don’t think so.

At the earliest time, I was very fortunate to have some amazing people around me from whom I absorbed ideas, attitudes and skills. Seeing how people like Mike Walker approached a problem; how Melissa de Lusignan helped to solve it. How Elise Shepherd handled herself in a crisis; how Tara Page handled the clients. From that point on I’ve been surrounded by remarkable creative talent, passionate culture building, enlightened strategic thinking, and dedicated client management.

The person I was 20 years ago when I started in the world of advertising agencies needed to experience all of these things to learn. Hell, I still do, and have continued to learn from people right through – at all levels of seniority.

None if it is formal training or coaching, but informal watching, listening, questioning. Logging silently that next time I should maybe not do this but do that instead. Picking up a turn of phrase; a tone of voice.

Incidental coaching. Accidental learning. Essential education.

The office isn’t important. We’ve shown over the last 6 months that human connection between us can survive a lack of human contact. It’s not about the physical space we occupy, but more about the place we hold in each other’s minds, and yes, even hearts. I’ve long believed that the strongest organisations are those that really aim to build genuine, authentic, honest, human connections and this year has, I believe, continued to prove that belief to be true.

But for those early in their careers, the office is a place of learning that cannot be underestimated or effectively recreated in a virtual world.

And so as I look at the weeks and months to come, I must consider not only my own needs, based on my new experience of work, but also the needs of the younger me. As a leader, I have a responsibility to ensure whatever working world we create is one in which our young talent – the future of our agency and industry – have the opportunity to absorb, to learn, and to thrive, just as I did.

As I do, I have a feeling I’ll probably learn a few new things for myself, too.