Wherefore International Men’s Day?

November 19, 2025November 19, 2025 ~ Phil Bartlett ~ 1 Comment

Good question. There is an argument that, in a world created by men and for men, a world where men hold most of the power, every day is “Men’s Day”. We all know there are more male CEOs than female, but to put that into context the latest data tells us there are more men called John running FTSE 250 companies than there are women. Not women called John, in case you’re wondering. Women. In total. And we all know there are more male heads of government than female, but to follow through and put that into context, just 19 of the 193 member states of the United Nations currently have female head of state. More than two thirds have never had a female head of state in their entire history.

And some of those male heads of state we are subjected to now really are some of the most caricatured examples of toxic masculinity you could ever hope to avoid, building their palaces and breeding their bullshit authoritarianism as a shield to protect their eggshell thin egos. Trump, Putin, Netanyahu, Orban, Jong Un, Milei. And many more like them, or hoping to be. I’m not sure what the question is for this bunch of bullies but the answer is “unresolved childhood trauma”. I can’t make up with my father/mother/teacher/first girlfriend so I’ll build up an armour made up of sycophants and wealth and as much power as I can possibly hold in my little hands.

When I took my first steps into my work on diversity, equity and inclusion, there was a shared belief that things were getting better, particularly around gender equality. The dictionary definition of feminism is the belief that women should have the same rights, opportunity and, yes, “power” as men, and that seemed to be shifting, albeit very slowly. But thanks to this lot, and their acolytes, we’ve taken a few big steps backwards over the last couple of years.

[Yeah, I did drop it in there, didn’t I? The dreaded curse of DEI which is now put forward as the reason why society is a so fractious and divided, conveniently and maliciously ignoring the fact that it all stems from wealth inequality which started with ideological free market economics, wandered through the failed experiment of privatisation, jogged past the systematic deindustrialisation of swathes of countries and communities wearing nothing but a flimsy coat of consumerism, skipped into a garden of easy access to credit and slammed right into the greed-fuelled banking bubble of the 2008 financial crisis.
People have been sold the story that the problem is “woke”, forgetting that they were actually there and saw it happen. Don’t you remember? It was the banks! Billions of your taxes went to bail out a bunch of (overwhelmingly male) bankers that had become gorged on greed. You must remember that? It wasn’t giving more opportunity to those who didn’t have as much in an effort to level the playing field. It was the fucking banks! You were there! REMEMBER?
Hmm, this might be a separate blog now I come to think of it. Where was I? Oh yeah “power”]

It’s not just “power” of course. Data from the World Economic Forum tell us that whilst there has been change in the gender gap in Economic Participation and Opportunity (money, basically) since 2006, if we keep going at the current rate it will take 169 years to close the gender gap completely. [Yeah, I know, that’s such a long time that it almost seems silly counting it doesn’t it?]. A big part of that is because women still do around 60% more unpaid work – cooking, cleaning, childcare, caring – than men, none of which is recognised in the economy but all of which impacts on time and, by extension, the need for more flexible working to fit it all in.

So yeah, it’s a man’s world. Then why on Earth do we need International Men’s Day?

Well, because the day is less about celebrating men in general, and more about recognising the need for positive conversations around manhood and masculinity. And about stripping back some of the baggage, too.

And there is baggage that comes with being a man. I mentioned in these pages a while back a book I’d read called The Mask of Masculinity (you can find it here if you’re interested, it’s very good) by a nice chap called Lewis Howes. In this the empathetic and erudite Mr Howes [no I’m not sure why I’ve suddenly gone all formal and pseudo posh either] explains that there are a whole bunch of masks that men ‘wear’ to function in society.

The Know-It-All Mask where you pretend to know stuff you don’t know because admitting you don’t know shows weakness. Best example of this is me looking at the engine in a car, pretending to understand when the roadside repair man arrives at my broken down vehicle and tells me there’s something wrong with the “crank shaft” or “big end” or something else which, because I’m quite childish sometimes, sounds slightly risqué in a very Carry On film kind of way.
The Joker Mask, which makes light of everything things – particularly things that might be emotionally difficult – to avoid having to deal with them properly. Yeah, I’ve known that one a fair bit.
The Material Mask, where showing off an expensive watch or an expensive car or about an expensive holiday is a demonstration of how successful you are. Money can’t buy me love but it can help me pretend I’m happy and powerful. I’m very fortunate that I’ve never really put this one on. I don’t really care about watches or cars or designer clothes and the idea of ‘conspicuous consumption’ seems kind of pathetic to me. But
The Alpha Mask where you never back down or admit fault, doubling down when challenged and becoming even more Alpha. Think all of those dickhead “leaders” mentioned above. Especially Trump,
The Stoic Mask, where you pretend everything is okay when it’s really not. Hmm, yeah. That one fits me like an old pair of slippers, perfectly moulded from years of use.

There are others, of course. But it all conflates into one big theme…

Pretending.

Pretending things don’t hurt. Pretending you care about stuff that you don’t care about. Pretending you don’t have emotions. Pretending everything is okay when it’s really, really not.

Boys don’t cry, remember?

When I was a young man we never talked about negative emotions. Ever.

Trouble at home? Worried about school? Disappointed about not getting into the sports team? Heartbroken because the girl you liked and who you thought liked you too has started hanging around with a lad from the year above? Grieving over the death of a beloved pet?

Bury it. Deep.

Don’t show weakness or it will be ruthlessly exploited by your own very best friends, not because they want to hurt you but because that’s what boys do because “it’s just a bit of banter, lads”. No need to take it personally mate. Can’t take a joke?

So if you’re the one on the receiving end, you have precisely two choices: suck it up, or give as good as you get. Stoicism or alpha? Your choice.

That’s what we’re conditioned with, and that’s how a lot of men’s relationships with other men stay for ever. Never really get to anything deep. Pretend everything is going great. Give as good as you get.

Suck it up. Man up. Grow a pair.

Let’s leave all that emotional stuff to the ladies, eh lads arf arf wink wink?

Just because men don’t talk about emotions with each other, doesn’t mean they don’t have the emotions of course. It just means they can’t talk about them, or process them, or get advice, or support, or just plain old filial love. An arm round the shoulder.

And the absence of these necessities is killing us.

Suicide is the biggest killer of men under the age of 45 in the UK. Men make up over three quarters of suicides. There are lots of reasons for this, but many will come back to the way men hide their emotions. From each other, and often from their partners too.

That’s one bloody good reason why International Mens Day is an important time to stop and talk. A moment in a busy year to talk about what modern masculinity should be all about, talking about the expectations society puts on men (and men put on themselves) which can lead to anxiety and depression, and worse. It’s not a celebration. It’s a time to reflect.

I know about this stuff because I’ve been there myself. I’ve not handled all the expectations brilliantly over the years. I’ve worn a lot of the masks mentioned above, some for so long I almost forgot I was wearing them, and thought they were the real me. And I’ve found that constantly pretending to be something you’re not is fucking exhausting, and confusing, and can leave you wracked with anxiety and down from there into depression.

I’m one of the lucky ones, because I’ve never really gone to the darkest of places, but I’ve been close enough that I can have at least a sense of it. Slowly slipping down a muddy bank, scrabbling for a foothold yet picking up speed, then tumbling and clawing and snatching at brambles and branches and bracken that cut the hands to ribbons. A thousand cuts, each of them minor, irrelevant, laughable, as the sky falls away above. Unable to shout for help for the fear that no one will come.

I can’t quite imagine the place that ends up in. Not really. But I know two men who took their own lives in the last couple of years.

One I only knew in passing, but always seemed cheerful and chatty and generally a ‘good bloke’. He’d struggled since leaving the armed forces, as so many do. His wife had no idea he was struggling. Neither did his kids.

The other one I’d known since I was 8 years old, and was one of my best friends for a big chunk of my life. His difficulties were more well known to us all, and horribly complex in a bunch of ways. But in the end he made a decision all on his own.

Most men of my age will know someone who’s gone the same way.

Again, I’m lucky, because along my journey I’ve grown into someone who is a talker. Perhaps that’s because I found my soulmate when I was 20 and she was 19, and so I’ve always had a partner alongside me. Perhaps it’s because I’ve picked up some friends along the way whom I love like family, and who love me too.

As I’ve got older and experienced more of the world and made a million mistakes, I’ve also grown into someone who doesn’t conform to the more “traditional” tropes of masculinity. I’m really open about my emotions and I make a point of talking to my friends, and colleagues [some of whom span those categories, I’m happy to say] and even to relative strangers about my vulnerabilities and struggles, partly because I’m not ashamed of any of it and partly because I want to show that being in a conversation with me is a “safe space” for them. And I’ve found that the more I open up, the more others open up to me. And we all know by now that vulnerability builds trust, right? So my relationships have become much more real and much richer than they would be if I kept my emotions to myself.

So, what’s my message for International Men’s Day? Well, there are a couple.

First, if you’re not a man, please be assured that this isn’t about men just saying how ace men are. It’s much more nuanced than that. In a lot of ways it’s about showing how gender inequality damages everyone, men and women, and that breaking down societal expectations around gender would be good for everyone, too.

It is also a time for empathy, rather than antipathy or even (as sometimes can happen) indignance. Whilst I have no question in my mind that [in a sweepingly simplistic and borderline flippant generalisation] men have it easier than women in a society that was largely created by men, for men, I also know that with all the innumerable pressures and stereotypes and masks and pretending and bottling up, it’s often far from easy being a man in this messy world too.

And if you are a man, then it’s really, really simple. Partly it’s about taking off whatever mask you happen to habitually reach for of course. And then from there I’ll borrow from one of my comic heroes, if I may?

I saw a clip of an interview with Adrian Edmonson (star of The Young Ones, Comic Strip and Bottom) a while back, where he said that whilst he and co-writer and co-star Rik Mayall had showed their love for each other in loads of ways, “the thing we never did was tell each other than we loved each other, and it’s a huge regret”. Regret he can’t do anything about now, as Rik died in 2014 at the tender age of 56. The expressive and eloquent Mr Edmondson [there I go again] then went on to say the following:

“If you’re a man… and you’ve got a best friend: just tell him you love him.”

That’s as good a “call to action” as I’m going to get I think.

Love you mate. Happy International Men’s Day

To be, or not to be?

February 11, 2025February 17, 2025 ~ Phil Bartlett ~ Leave a comment

Right now, with the world as it is, and as it seems to be becoming, day by day by day, that really is the question, isn’t it? When the hits just keep on coming, do you unflinchingly absorb them all without complaint or word of dissent? Or do you step forward, perhaps exposing yourself a little, and be?

So this isn’t a time for being resolute, if you ask me. This is a time to stand up and be counted. Being calm in a messed up situation never made much sense to me ever since I read this line in a book long time ago:

If you can keep your head while others are losing theirs, perhaps you have misjudged the situation

Right now it feels like the world it’s losing its head.

I don’t feel I can really do anything about Gaza, or Ukraine, or Sudan, Syria, Ethiopia, Myanmar, Congo. War and Death riding around all over the place with their good friend Famine following dutifully behind. I can be outraged, and saddened,. I can speak to people about the rights and wrongs. I can talk to my kids about it so they understand that things aren’t all Playstation and football clips on YouTube. I can make the decision to continue to watch and read about these because shutting off from them because “it’s all too much” is one privilege I can decide to do without. But I can’t affect change in any meaningful way.

But there’s another one of that horse-riding frat party, isn’t there? Pestilence. Kind of the forgotten guy, Pestilence hangs around without anyone really knowing what he does or really what he means. But he knows he’s just as dangerous, and potentially more pernicious, than the others. Actually, he sets up the whole thing.

Four horsemen as frat party, imagined by AI. No, I can’t see AI replacing creativity any time soon either.

Pestilence is broadly understood to mean a plague or disease of some kind. Bubonic, Spanish Flu, Covid; they all fit the bill nicely. But the plague doesn’t have to just be a bacteria, or a virus. An idea, or set of ideas, can be as viral, and as invasive, as any biological threat..

There is a pestilence today that I can stand up to. That I can reject, and fight against with renewed vigour. That is the idea that equality or equity for a group has been under-represented, or oppressed, or otherwise not been given the opportunities that others have had, is somehow discriminatory to the majority. What self-serving, narrow-minded, deliberately reductive bullshit.

And it’s spreading.

More and more over recent years, and months, and now weeks and days, I’ve heard the idea that “DE&I has gone too far”. We’ve basically done the job on gender, right? In fact, you could say women’s rights have gone way too far – I mean, ” “International Women’s Day”?? When is International Men’s Day, eh?? [It’s November 19th. Or, if you ask a lot of women, it’s every single other day of the year too].. The whole LGBTQI+ stuff – every time I look they’ve added another letter haven’t they? Race too – I mean, we’ve had a black President and a brown Prime Minister, right? And everyone has one of these neuro-diversity labels nowadays, don’t they? And most of them are made up, or self-diagnosed anyway. “You can’t get promoted round here unless you’re a black one-legged lesbian”. I put that in quotes because I’ve heard of someone saying those exact words. Just banter though, yeah?

How far are we prepared to let this go? To be, or not to be?

A colleague and friend of mine who lives in LA told me that recently she (who is from Spain) and her husband (who is from Mexico) and their children who are born and bred in the USA had someone shout at them in the street to “go back to where you came from”. In their faces. In the faces of children. In California, of all places – supposedly the nerve centre of the “woke agenda” that tries to suppress the rights of people who want to be racist, or sexist, or xenophobic, or homophobic, just like they used to be able to.

And that was before the tsunami of executive orders, fired off with vindictive, revengeful, smug delight with the certainty that the world would bow down and comply in fear of retribution from them and their faithful followers. Personal, aggressive, arrogant retribution, meted out by billionaires who, despite the incredible power that money has given them, time and time again show themselves to have egos just as egg-shell thin as you would expect from a school bully, all powerful until someone stands up to them and sits them down in the playground with a fat lip.

Except no one is standing up to them, are they? Some are positively falling over themselves to show their obedience.

Is anyone surprised that the man who originally created Facebook so that privileged young men at Harvard could objectify their female counterparts was falling over himself to show his allegiance to the old bigotry that couldn’t be spoken of for ages but has suddenly become okay again? Watching him say that there’s been too much “female energy” in companies, smirking as he did so, was sickening. The delight that he could, finally, say what he’s always thought. The misogynistic computer kid going back to where it all started, showing us that a leopard really never does change his spots, and sucking up to the bullies as a bonus.

I can’t really get my head around the fact that the second most powerful person [or possibly the most powerful – I’m really not sure and not sure I really care to work it out] in the most powerful country in the world can throw out Nazi salutes knowing he can get away with it.

How far are we prepared to let this go? To be, or not to be?

I wish it were just the US, I really do. As much as I love that country in so many ways, and for so many reasons, it is being taken down a dangerous path by some dangerous people. But of course the old adege holds here: “when America sneezes, the whole world catches a cold”. And this time, I’m sad to say, America has a virus that is already affecting the rest of the world.

Pepsi, General Motors, Google, Disney, GE, Intel, and PayPal have all removed references to diversity in their Annual Reports. [Disney, for crying out loud. DISNEY! You know, wonderfully diverse, sometimes camp, “we love everything and everyone” Disney? If they don’t think diversity is important then who the hell will?] Last year Pepsi said in their Annual Report that DEI was a “competitive advantage”. Presumably not as much a competitive advantage as dropping all that stuff and trying to get in the vending machines in the White House. [I’ve got news for you Pepsi – Trump prefers Coke]

And then only last week, the company I now work for followed suit, “sunsetting” DEI goals globally. [Lovely word to choose, right? I mean, who doesn’t love a sunset? So much more attractive and natural than just “cancelling”, or “giving up on” isn’t it?]. Word on the street is that my former employer are doing the same. More will come, without doubt.

It may not be on your doorstep yet, but it’s coming. It’s already here in some of the political language we’ve heard in our supposedly progressive and multicultural society in recent weeks: language that would have resulted in immediate denouncement and disgrace at any point in the last 40 or 50 years, but now somehow is just “saying it how it is”.

For various reasons I’ve talked about in these pages, I made a decision a long time ago to be active as an ally in areas relating to diversity, equity and inclusivity. Part of that was because I have loads of privilege myself, and felt I should use that to speak for others who didn’t. Partly it’s because despite all those privileges I’ve always personally felt like I didn’t quite “fit in” [something my ADHD diagnosis gave a reason for a couple of years back]. To be honest there’s also a part which looks back on me as a younger, less thoughtful and considered man and wishes I had done better back then. Stepped up. Occasionally stepped back I guess, too.

Whatever the reason, the fact is that this has become part of me now. So when the question is whether ’tis nobler in the mind to suffer the slings and arrows of outrageous fortune, or to take arms against a sea of troubles and, by opposing, end them, then I know where I stand.

I’m reminded of a quote [largely misattributed to Edmund Burke but he never actually said but let’s not worry about that right now] which says:

The only thing necessary for the triumph of evil is for good men to do nothing

So whatever you decide to do about this virus… this pestilence… don’t do nothing.

You can do something under-the-radar which in a small way will send a small message – a drop in the ocean, sure, but still part of the ocean. Cancel your Twitter account [sorry, it’s “X” isn’t it now? How cool!]. Cancel your Facebook account – or at the very least, “sunset” it for the time being. Decide against buying a Tesla, or sell the one you bought before the whole fascism thing.

Or you can do something more. Get involved in DE&I wherever you work. Make it explicitly clear that you are part of the cure for this world of ours, not part of the pestilence. I dunno: maybe just wear a bloody t-shirt or a badge or post something somewhere so people know where you stand. But do something. This isn’t a time for calm, it’s a time for the fire in your belly to drive you. Get angry. Get involved. Step up.

Whatever you decide to do, just don’t do nothing. To be, or not to be, remember?

I know it’s scary to step forward. It’s really hard to decide to stand up and make it clear to the world that you will fight for what you believe to be right, to fight for your rights and for the rights of others. But for the sake of whatever gods you may believe in, or for the people you love, now is the time to take a stand. You can’t stand and watch.

As JFK said in a 1962 speech [about going to the moon, I know, but this fight feels just as big a challenge at the moment:

We choose to… do [these] things, not because they are easy, but because they are hard; because that goal will serve to organise and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one we intend to win…

Yes it’s hard. Yes it might be difficult to know what to do, or how to respond, or where, or when. But work it out because that is a challenge you are willing to accept, unwilling to postpone, and intend to win.

If you’ve read this far then I know you’re with me on this. Find your space to make your mark. I’ll do the same, I promise.

To be or not to be?

That is the question. You know the answer.

Not giving a f*ck

December 11, 2023July 11, 2024 ~ Phil Bartlett ~ Leave a comment

Contrary to what the title of this piece might suggest, this actually isn’t about not giving a f*ck in the traditional sense at all. In fact, it’s about choosing to. We’ll get there in a few minutes. But first, let me take you on a little journey I went on recently…

Like me, you may have noticed that there’s a certain genre of book title which… SHOCK HORROR… has a swear word in it. I’ve always thought it’s a bit disingenuous to be honest, designed to capture the attention and titillate and shock and be all rebellious when in actual fact it’s just a plain old gimmick.

If you ask me [and I know you haven’t asked me as such but I have to assume you are reading this by choice and part of the deal is that I get to say what I want and you have to just carry on reading it, so let’s just agree that it’s okay and crack on] there’s nothing clever about putting a swear word on the front cover of a book, especially if you’re going to cop out and put “f*ck” rather than having the strength of your convictions and writing the word “fuck” properly, as God intended. I know that’s because otherwise people might be shocked and appalled, but the idea that somebody may be offended by accidentally being exposed to such utter, deplorable filth and feel so aghast that they have to forego their plans for the day and lie in a darkened room with a cold compress upon their fevered brow is, frankly, a bit self-indulgent in a world where there are much more important things to be offended by. Things we will, in time, get to.

[For the record, from here on in I’m using the correct spelling, so if for whatever reason you don’t fancy reading the word “fuck” (without the magical * that somehow makes it acceptable) quite a few more times, now would be the perfect time to carefully back away from the particular high horse I seem to have found myself on, without going round the back of course because we all know that horses can kick.]

It’s with this context that whilst I’d heard of a book that came out a few years back entitled The Subtle Art of Not Giving A F*ck, I hadn’t bothered to check it out.

Part of it was the whole ‘swear word on a book cover’ schtick which just gets on my nerves [in case you hadn’t noticed], and part of it was an assumption that, because the author was American, and male, and white, it could just be a whole book of someone saying how cool they were because they didn’t give a fuck about anything or anyone, in some kind of pseudo macho, ego-heavy, try-hard monstrosity. That’s right, I judged the book by its cover.

[You know people say you shouldn’t judge a book by its cover? I think that’s true of pretty much most things… except books. If I’m in a bookshop (remember them?) and I’m browsing for something to buy and then leave in a pile with all the other books I’ve bought but not read, then what the hell else do I have to go on? If it’s a black cover with a silver dagger on it and big blocky writing, it’s going to be a murder-mystery type thing. If it’s a light brown cover with a tasteful etching or painting and/or a discerning old-fashioned typeface, it’s probably going to be a historical feast with a side order of love story. If it’s white and has a rose on it, it’s a romance. 99% of the time the reason I pick up this book instead of that one will have something to do with the cover. And anyway, if it wasn’t important books wouldn’t have different covers, am I right?? Anyway sorry, where were we?]

Fast forward to this summer, and someone whose opinion I respect told me that the book had recently been made into a documentary with the author (a chap by the name of Mark Manson) talking through it, and that it was really good and I should watch it. I figured that if I could give up 90 minutes or so and get the jist then that was probably worth it. So I downloaded it and watched it on a flight on my way off on holiday.

First thing to tell you is that it is indeed “really good”. It’s charming and thoughtful and engaging, and bit sad at the end too which made me shed a few tears whilst looking out at the clouds below. Admittedly I was in quite an emotional place at the time [in my head: the plane was no more emotional than any other as far as I remember] but on the whole if I feel like crying I’ll go with it and, as ever, it was quite cathartic.

I won’t go through the whole thing because you can find 90 minutes or so too and watch it yourself on one of the streaming subscriptions you’ve forgotten about [and really should probably cancel because you don’t really use it as much as you thought you would but honestly who has the brain space for rationalising subscriptions when they can just think “ah well, it’s only £6.99” and forget about it for another 6 months? Not me!] but there were a few things I took away from it which I will share with you.

Overall, it’s less about ‘not giving a fuck’ and more about being more deliberate about what you decide to give a fuck about. I guess that’s the “subtle art” bit, as I think about it now. You only have so many fucks to give, so don’t go chucking them around willy nilly over things that don’t deserve your fuck-giving.

I was introduced to this way of thinking a few years back by a Zen taxi driver – the idea that you shouldn’t allow every agressive Audi driver [used to be BMW drivers but now it feels Audi have risen to the challenge] full and unfettered access to your emotions. I wrote a whole blog about this guy which you can read here in your own time. But for now, stick with me…

The other concept I picked up was a bit more nuanced, and gets us towards where we’re going with this whole story. It went something like this: if you choose the problem, you can’t also give a fuck about how hard it is.

The best analogy that leaps to mind for me is around running a marathon. You decide to do it, knowing that there is no moment between that decision and the end of the marathon that will be anything other than largely awful. Nobody enjoys training to run a marathon, building up to running a marathon, and the majority of the marathon itself. In fact, the only part of the marathon that is actually enjoyable is the actual end of the marathon when you can stop running the marathon and not have to think about the bloody marathon ever again.

But if you choose to do a marathon, you can’t then go around giving a fuck about how ridiculously hard it is. You can’t give a fuck about the cold dark morning runs. You can’t give a fuck about the blisters, and the shin splints, and the bad knees. You can’t give a fuck about the anxiety in the week running up to it, or the fact you need a wee after a few miles, or the feeling near the end when you want to stop or, failing that, simply die.

How apt!
Pic courtesy of https://ilovetorun.org/

If you choose, then you can’t also give a fuck about the difficulties that go with that choice.

So, think for a moment: what have you chosen? Are you stuck in the mud of also giving a fuck about all the stuff that goes with it?

I have chosen to be a “good father”. Maybe even a great father. I want my sons to look back at their time growing up with the certainty that their father loved them, and respected them, and protected them. That their father was always there to support them when they needed support and push them when they needed a push. A father that was honest, and fair, and clear on expectations. A father that they themselves might aspire to be, if they so choose.

Me being a perfect dad with my happy, well-adjusted children

Because that is my choice, I can’t give a fuck about how hard it is sometimes to be that guy. I can’t choose to aim for fatherly greatness and then give a fuck when I can’t dismiss their questions with “because I say so” like I want to. I can’t make that choice then give a fuck about how hard it is to be consistent. I can’t choose to be a supportive and encouraging and attentive father and then give a fuck when it means I have to coach a load of 9- and 10-year-olds football on a Saturday morning and then coach a load of 13- and 14-year olds rugby on a Sunday morning all through the autumn, winter and spring so every single weekend morning from September through to May instead of having a well-earned lie in I have to get up early and find all the relevant kit which they didn’t bother to sort out the night before LIKE WE HAVE DISCUSSED, AT LENGTH, ON SEVERAL OCCASIONS [true story].

I can’t choose to be a father who respects them and their questions and then give a fuck when they ask about what’s happening in Gaza. I can’t give a fuck that I owe them a considered, balanced view because it’s on every news report, every day, and they see and hear everything and it’s fucking heartbreaking.

Not giving a fuck isn’t not caring. It’s the opposite, in fact: caring so much about your goals that you don’t care about any adversity that may stand in the way of your goals. Not giving a fuck is a commitment; a determination, even when it’s hard.

I never really chose to be a leader in my working life. It just kind of happened because wherever I worked, if I had an idea on how things could be better I’d talk to people about it, and I’m good at having ideas and bad at not talking to people, and if you carry on having ideas about how things could be better, people tend to give you more responsibility. I guess along the way I did choose to carry on up the career ladder I was on, driven by ideas and by a good chunk of ego, so it’s not like I didn’t know what I was doing. But the real choice came after, once I was in a position where I could decide what kind of leader I was going to be

I chose to be a “good boss”. Maybe even a great boss. I wanted my people to look back at their time working for me with the certainty that their boss loved them, and respected them, and protected them. That their boss was always there to support them when they needed support and push them when they needed a push. A boss that was honest, and fair, and clear on expectations. A boss that they themselves might aspire to be, if they so choose.

[Hmm yes that does sounds familiar, doesn’t it? A nagging sense of deja vu… almost like I did it on purpose, right? Something for another time, perhaps?]

That choice has given me huge amounts of satisfaction and joy, and it’s been so tough that I’ve balanced on the border of burnout and breakdown. It’s made me friends for life, and broken my heart a couple of times, too. More than once it’s been bad for my mental health, bad for my relationships, even bad for my career.

But I chose to lead with vulnerability and values, with love and loyalty, with trust and truth.

So I can’t give a fuck when that road has bumps in it. Even sizeable bumps that make your stomach flip a bit like those times when you were little and your dad was driving down a country lane [always your dad driving back in those days, never your mum] and went over a narrow brick humpback bridge over a stream and everyone went “woooo” as the momentum of their upward trajectory then the sudden drag down of gravity sent their internal organs all squiffy.

As ever in these situations, I find myself coming back to the words of Brené Brown.

[I won’t apologise for the preponderance of BB in these pages, because I’ve learnt a lot from listening to her and reading her words and I reckon you probably would too, if you haven’t already. But just for the record, I am aware BB does come up a lot. Let’s just say that I’m passing it on to you to save you time and effort in finding it all yourself. You are, as ever, most welcome]

The words she would use for this kind of leadership are “Strong back, soft front, wild heart.”

Strong back because shit is going to be tough sometimes and, as an authentic and open leader, you need to be able to take some of that. You need to have a back flexible but sturdy, like the oak tree that I see in the woods when I’m walking my dog, Ruby [that’s my dog’s name, not the oak tree, which we have given a name but that’s also for another time], which gets whacked by the wind year after year, branches stripped of leaves and boughs broken, but has roots deep in the earth which mean that it buds again in the spring and sows acorns across the clearing for the squirrels to squirrel away into holes that they forget about in the Autumn…

Soft front because that’s how people can find their way in. I won’t go into yet another treatise on the power of vulnerability to build trust, but it really is the only way. Soft front is the way in. In my experience, a closed, hard front is there to protect a brittle back; a shield to defend a lack of confidence, a lack of strong roots in the ground.

Wild heart? Well I’ll leave that up to Brené because I’d just be paraphrasing her anyway:

it means that once we’ve braved it on our own… once you’ve stood up for what you believe in, once you’ve said, “look, I’m going to belong to myself first and betray myself last”, that’s the mark of the wild heart, and we become painfully aware of when our choices stray from that.
Brene Brown, “Unlocking Us”” podcast, November 2020
Available onf Spotify and probably other places

Two months back I left the company I’d been leading for the best part of a decade; the company I’d put my heart and soul into since I was a mere whippersnapper in my 30s. Leaving was such sweet sorrow, for lots of reasons that I won’t go into here. But for the last 2 months I’ve been unemployed, and I’ve been working hard to change that. It’s going well [thanks for asking!] and in the not-too-distant future I’ll have something new to put my wild heart and soul into.

And I’ll do that with the wildest of hearts. Once you’ve chosen to stand up for what you believe in and committed to it, you really have no other choice but to go again.

And you can’t give a fuck about how hard that might make it.

So, dear reader, I now ask you to think again about the choices you’ve made. Not what you had for breakfast this morning or what you’re going to watch with a glass of red once the kids are in bed [true story], but the ones where you’ve had to stick to your guns a bit, and dig deep.

The choice to be in a profession that maybe doesn’t pay as much as some others but really, really means something to you.

The choice to stay in the relationship and work at fixing it.

The choice to be a working mum and commit to both aspects of that dual existence.

The choice to put in the extra hours because you have pride in your work even though it probably won’t get noticed.

The choice to open yourself up again with the knowledge that yes, you might get hurt again, but “what if” it all works out?

You’ve made choices because of who you are and what you stand for. You’ve chosen what to care about. Be proud of that, and be clear on what that means.

Because not giving a fuck, is all about choosing what to care about and what not to care about. The choice not to care about anything that gets in your way because you know you’re on the right road, on a quest that is noble, and important, and fucking worth it.

I reckon that is something we could all try not giving a fuck about.

[In case you’re wondering, I have peppered this piece with the word “fuck” a total of 28 times. In the famous last words of Dylan Thomas: “I believe that’s a record”. I also popped a “shit” in there for those of you who like a little variation.]

ADHD and me

November 1, 2023November 2, 2023 ~ Phil Bartlett ~ 3 Comments

As you may or may not know, October is ADHD Awareness Month. Now that I missed the entire month, meaning to write something about it but procrastinating for a bit then forgetting about it for a bit then meaning to get round to it but getting distracted by something or other [is that a Jay I can see out of the window? They really are quite beautiful aren’t they?] I think it’s probably about time I let you, dear reader, into the incredible time of enlightenment and understanding that I’ve experienced in the last few months.

In a nutshell, I have ADHD.

If you know me even at all well, that revelation will likely illicit the response “no shit, Sherlock” [please feel free to replace this wonderfully idiosyncratic British term with anything you might prefer which shows a total lack of surprise at something you probably assumed anyway] because it’s kind of obvious really in the way I act and interact, the way and, I suppose, in the way I write as well [I mean, what kind of person has all these parenthesised ‘by the way’ bits throughout everything they write? Yes, that’s right, someone whose brain flits off in different directions like a hummingbird seeking out the finest, sweetest droplets of nectar from the flowers in the forest. Someone with ADHD, basically].

Certainly my father [hi Dad – hope you’re enjoying your holiday] wasn’t exactly surprised. “It does explain all your school reports I suppose” was his reaction to my telling him about my diagnosis. And he’s right: my memory of those reports was littered with talk of my “potential”, “easily distracted” and of course “distracting”, talkative, . And the times where I really got into proper “trouble” it was never malicious: more often than not it was just something that happened on the spur of the moment where I impulsively did something daft to make people laugh and it all went wrong somehow.

So yeah, I’ve got ADHD. No massive surprise to lots of people. And actually, not really a surprise for me, either, which needs a little explanation. If I’ve suspected it for a while, why bother getting assessed and diagnosed? What difference does it make?

For quite a long time I’ve had the thought in my head [which is where most of my thoughts tend to wander, in case you were wondering] that, had ADHD been a ‘thing’ when I was a kid, I would have been diagnosed. I’ve even said that to people. After all, I left school in 1993 [I know, you’re shocked because I look so youthful, right?] and ADHD wasn’t recognised as a valid condition in the UK until 2000 when the National Institute of Clinical Excellence (the organisation who decide about conditions and treatments – they’re the ones who you hear about in news reports referred to as NICE) brought out their first report on the condition. I hadn’t heard of it until after I’d long gone from the school room, and to be honest, I thought ADHD was just a childhood thing anyway: more about behaviour and self-discipline than anything else. So I thought I might have had it. But adults can’t have it, and I am an adult so I must have grown out of it.

I can’t remember when I first heard about Adult ADHD. “A while back” is about as accurate as I’m going to get on that one. But I do remember still getting hooked up on the H bit of it.

The H of ADHD stands for hyperactivity of course, and whilst yeah, I fidget a bit and jig my leg when I’m sitting down and I sometimes stand up whilst I’m in a meeting because I need to stretch my legs and I’m always fiddling with whatever’s on the table in front of me… (!!) I’ve always thought that hyperactivity is about not being able to sit down and constantly jumping all over the place and running around and that ain’t me. I’m really pretty good at sitting in one place for ages when I’m doing something I’m into, like playing the piano or reading or writing something like this…

That’s another thing. I’ve always had the sense that if I concentrate on something I can be absolutely prolific. Especially if there’s a deadline coming. I’ve always had this belief that I can get things done really, really quickly when I need to. I’ve never, ever been phased by a deadline. In fact, I’ve found that I work better under pressure. I’ve even said, to close friends or colleagues in the past, that I’ve got this belief that I can smash through 4 or 5 days’ work in a couple of days, but I know that after I’ll be exhausted so if I’ve got a weeks’ work to do I’ll do it in 2 or 3 days and then coast a bit for a couple of days.

I’ve always felt that my brain worked differently from other people’s brains.

But what got me thinking that I should get a diagnosis in the first place, it in the first place and what I’ve learnt since? That’s been surprising, and enlightening, and actually life-changing. Let’s start at the beginning.

As regular readers of these pages will know, I’ve had my fair share of struggles with anxiety over the last few years. In fact, I think I’ve always struggled with it, really. I’ve always felt that if I could just turn my brain off, just for a bit, then I’d be able to relax more. I’ve always thought that I overthink things. I’ve always had a really uneasy sense of self – of who I really am. Sometimes I’m the joker, who’s irreverent and somewhat rebellious and makes people laugh and is good fun to be around, and yet in my heart of hearts I’m actually very thoughtful and introspective and sensitive and actually quite an introvert… all wrapped up in a very (sometimes excessively) extroverted package. Which one is the “real me”? Does anyone really know me at all?

I’ve always felt that it’s exhausting, being me.

[Yes, I know that using the phrase “psychodrama” underplays the emotional strain of that time and that making light of things can be counterproductive and reinforce the outdated notion that emotions and feelings are somehow not appropriate, particularly for men who find themselves, as we all do, constrained by the shackles of expectations that come with the tropes of masculinity. But if I want to make light of things for comedic effect as a way of avoiding having to get into things from time to time then by great Zeus’ mighty beard I shall do precisely that and there’s nothing you can do about it.]

If I’m honest, the end of the year once I’d come back wasn’t great either. I was pretending to be okay most of the time, whilst trying to convince myself that I was okay too. Whilst very much not being okay. Some of the pressures that had built up had dissipated but I can tell you from experience that if you ever get to the point where you feel you need to take a month off, you probably need to take more than a month off.

Anyway, I made it through with a few bumps and bruises along the way. Other things I picked up along the way included a rediscovered love of poetry, mostly via my new yoga teacher [hi Lucy – see you Friday!] which I also picked up and now can’t imagine my life without. I also learned to meditate and started journaling. Basically, all the good things that I always thought I should do but never really got round to because… well, because I have ADHD and actually getting round to things is actually quite difficult with my brain.

And perhaps the most important thing I stumbled across this year is the diagnosis itself.

That came about through a colleague who became a friend. Nice when that happens, isn’t it. [And hello to you Farhat – looking forward to eventually sorting out that date for lunch!]. This woman is probably more open and honest and direct than anyone I’ve ever met, yet kind and thoughtful with it. Deeply committed to driving change in all aspects of diversity and inclusivity, she pushes me to consider my own perspective on lots of things. I find myself questioning my beliefs in anticipation that I might need to have a friendly and vulnerable toe-to-toe debate with her, and that forces me to challenge my own thinking along the way which always ends up with a clearer perspective, more considered and more rounded than when I started. Sounds good, right?

Perhaps part of the reason for her directness, and something she was disarmingly open about from our first meeting, was that she knew she was neurodiverse, and had recently been diagnosed with autism. I have both friends and family who are “on the spectrum” and there’s a clarity of thought that can result from a neurodiverse mind that I always find fascinating to be honest.

So when she told me that she’d also been previously diagnosed with adult ADHD, I was intrigued. I knew that Adult ADHD was a thing, but I’d always had that thing about the H bit that I didn’t connect with. But my friend isn’t physically hyperactive either, really. I was keen to hear more.

She talked about how she had had to learn about how to use her energy to allow for, or indeed take advantage of, her ADHD. She told me that she was able to “hyperfocus” on a subject that interested her, but would then be exhausted afterwards…

Hmm.

She told me that sometimes she struggled to focus on things, and would jump from one thing to another and back again. I always thought I was good at multi-tasking, but she pointed out that really I was just jumping from one thing to another and back again…

Hmm.

We talked a lot about her ADHD as I was keen to learn how to make sure she felt included and that she belonged, and also so I could make sure I knew how to get the best out of her. Because the level of work that she was able to produce through harnessing that hyperfocus was just off-the-chart incredible.

The more she told me about what she had learned about her ADHD, the more I found myself sitting there thinking “That’s me”. Eventually, I asked her how she started her assessment, and she smiled and said “I do see a lot of me in you”.

That’s where the ADHD part of the story started for me. I did an assessment and I ticked virtually every box. I then did the full clinical assessment and got my diagnosis.

So, what’s changed?

Honestly, pretty much everything.

For years I’d been suffering under a cloud of anxiety, and in the end it drove me right to the edge of breakdown and depression. Yet now I felt I could reframe that anxiety as the result of undiagnosed and untreated ADHD, and now I’m being treated for the ADHD, I don’t have the anxiety in the same way at all.

As I was just starting to explore the idea of Adult ADHD I saw this tweet, and it really summed up not just my childhood but large swathes of my adult life too:

In another nutshell, this is me.

The way I’ve come to describe ADHD is that it’s your mind, and then immediately afterwards your body, overreacting to outside stimuli. The mind sees fun, or threat, or danger, or excitement and primes the body to deal with it. I’ve never been able to stop myself from making a joke, even when it’s probably not the right time. I’ve never been good at taking criticism in the moment.

ADHD doesn’t define me. But damn, it sure explains a hell of a lot.

ADHD often comes with a lower ability to regulate emotions, so it’s hard to put the breaks on when emotions start off. It’s why I’ve always worried about being very ‘up and down’ emotionally and the impact that has on the people I care about and who care about me.

The name of it really doesn’t help. ADHD isn’t a lack of attention: it causes us to pay too much attention, to everything, most of the time. Not being able to stop reacting to outside stimuli. A lack of filter.

And the hyperactivity sounds like something physical, but in fact:

The vast majority of adults with an adhd nervous system are not overtly hyperactive. They are hyperactive internally
Dr William Dodson, M.D., LF-APA

A hyperactive mind. A mind that doesn’t stop. No wonder I’ve always felt like it’s exhausting being me.

What I’ve learnt about my ADHD is just as important as getting the right treatment for it. As much as the new meds have made a big difference, just understanding myself (and my self) has allowed me to reassess how I can manage things differently in the future. In my view, it’s about pills and skills, not either/or.

Last year I was worried that my mental health problems would overwhelm me. I don’t worry about that any more. I’ve got lots more to learn, but whilst I don’t subscribe to the “ADHD is my superpower” idea I’ve seen a lot of on social media, I also don’t think it’s a burden that will drag me down either.

I was sitting up after watching the Rugby World Cup Final with an old school friend of mine last weekend [hello Nobby – hope the whisky hangover has completely gone by now] and he pointed out that whilst the ADHD might have made things difficult sometimes, on balance I’ve also had a shitload of fun along the way, and it’s probably made me good fun to be around too. He’s a wise man, my friend.

Now that I understand it better, I’m better able to understand how to harness the benefits and manage the difficulties. Now I understand it better, I can see that whilst it’s caused me problems, my ADHD has also been part of my successes too.

Now that I understand it better, I’m not sure I’d want to get rid of it even if I could.

ADHD awareness month has come and gone, but for me the awareness of my own, personal experience of ADHD has only just begun. I’m going to learn more as I go, and as I learn I’ll fill you in on anything that I think you’ll find interesting if that’s cool?

Until then, I’m just off to change a lightbulb which will end up with me having to fix my car. To find out what the hell I’m talking about – and to see the most perfect example of an ADHD day that I’ve ever come across, have a look at this little clip.

Speak again soon. Love and peace x

The Four Agreements

October 11, 2023January 20, 2025 ~ Phil Bartlett ~ 1 Comment

I don’t know about you, but whenever I give someone a book, particularly one very specific to them, I write a little note in the front along with the date. I do it partly because I really appreciate it when someone does it for me, and also perhaps partly because I like the idea of marking the moment in time so that in the future it’ll pop up again.

Perhaps it’ll be read by the person to whom I gave the book, a single tear of reminiscence rolling involuntarily down their face as they recall the thoughtful gesture and how lovely I was. Or perhaps it’ll be read by someone decades from now who’s picked up the book for next to nothing at a charity shop and will never know how lovely I was except to know I’m the kind of person who writes a note in the front of a book. And maybe, just maybe, they will decide that is something they will do from that point on… thereby making the world a slightly better place, forever and ever into the future.

Yes, I do overthink things sometimes, I’ll give you that.

Anyway, it just so happens that in the middle of last year, right in the middle of a very challenging time for me personally (which, if you’re interested in such things, you can read about here), someone I didn’t really know very well came up to me holding a book, and then handed me that book. Their personal copy of a book they carried with them at all times, a book wherein they had highlighted passages, and made the odd note. Handed over now to me, for me toread and to keep.

And yes, they had written inside:

Underneath, they’d written their name, and their personal contact details

First off, it struck me then and still does today as an incredibly kind, thoughtful, open gesture. Let me give you something that’s helped me, in the hope that it may help you too.

But just as much as that, I was fascinated as to what the book might be. What is the kind of book that someone carries with them, at all times, and highlights passages and makes little notes in pencil in the margin, and is then moved to inscribe and hand to someone else? It must be a book with such wisdom, such guidance, to drive someone to feel they simply must pass on to someone else in their time of need.

What book holds that kind of potential impact?

The book in question is called The Four Agreements, written by a chap by the name of Don Miguel Ruiz. I’ll be honest, the first time I started into it I liked the thinking but struggled a little with the way it’s written. That’s because Don Miguel Ruiz is a shamanic teacher and healer, and he writes in a very unconventional, conversational style about teachings from the ancient Toltec culture in central Mexico. It’s not written like a classic business or “self-help*” book because it’s not written by a classic business or “self-help” author, and as you can see below it’s not either of those things anyway, it’s a much more than that: a Practical Guide To Personal Freedom. So you have to get into the way it’s written, or you have to get past the way it’s written. But you can’t ignore the way it’s written.

[I hate that I feel the need to put “self-help” in “” but I do so because it’s been hijacked to be used pejoratively by people who think that “self-help” is the sort of thing that those awful woke snowflake Remoaner lefties need and which any hard-working normal person knows is a load of bloody nonsense and anyway who needs introspection when you can just judge other people from a position of blithe, dismissive self-ignorance? From being a positive, it’s become a negative, despite the fact that every single thing I’ve read with the intention of helping myself has, in some way, actually helped my actual self. But anyway, it’s in “” so we can leave it there and crack on…]

Whether you get into or get past, the idea of a Practical Guide to Personal Freedom is immediately something that appeals, right?. I mean, who doesn’t want Personal Freedom, and what better than a Practical Guide to get there? I’ve been following the Massively Impractical Guide to Personal Angst in my own brain for years and that’s been a bit of a chore at times, to say the least.

And once you’re in, the simplicity of The Four Agreements sing out as a sort of rulebook for a life which doesn’t fall into all the pitfalls we all fall into, all the bloody time. So simple that it’s a bit annoying no one mentioned them before, really.

So to avoid you having to find all this stuff out yourself, I’ll outline them here, with my take on what they’re all about, and you can save yourself a lot of future angst. Sounds like a plan, right? Great, let’s roll.

This is the front cover. You can’t miss it.

1) Be impeccable with your word

Don’t talk shit, basically. Don’t lie, don’t make stuff up, don’t brag, gossip, don’t collude, don’t say unkind things, don’t talk about people behind their backs. Actually, don’t say any of that shit to yourself either. Tell the truth to yourself and to others. As good ole’ Brené Brown would say “Clear is kind, unclear is unkind”.

Am I good at this? Only in parts. I’m not one for collusion and I don’t brag, but I do gossip sometimes and on a bad day I can be quite cutting about people, particularly when I feel I’ve been “wronged” in some way. I can also talk shit about myself, to myself. So this is one I have to come back to, and remind myself of, to keep it fresh and real. This much I do know: nothing good comes of speaking ill.

2) Don’t take anything personally.

Self-explanatory this one. But damn – how can you not take things personally when you are about you? If something happens to you, or someone does something to you, it’s you, right? It’s personal to me because it’s happening to me!

Except, of course, it really isn’t. This is one I’ve kept really close to me since I first read it – the idea that whatever someone does or says, howsoever it may affect you… it’s not about you. It’s about them.

It’s about how they see the world, and themselves in the world; about the pressures they have put on them and the pressures they put on themselves. It may affect you in horrible ways, but even then, it’s not personal. It’s not about you, it’s about them.

If someone treats you badly, it’s because in their mind they are under pressure or under attack somehow. If someone puts you down, it’s because of how they experience themselves when they are with you. If they really, really seem to just hate you for no reason you can work out, then don’t bother trying to work it out because the answer to “what have I done?” is quite possibly “nothing”. Because they don’t actually hate you – the you that you know and know to be fundementally good – they have negative feelings towards the “you” they have created in their mind because of their own issues. It really isn’t about you.

I know this is difficult. Believe me when I say that even with this agreement not to take anything personally sitting happily in your head in all its logical, sensible splendour, it’s still really, really difficult. I’m not saying you should just brush it off or, even worse, get thick-skinned to protect yourself. Those people who claim not to give a fuck about anything people say or do to them are lying to you and to themselves. I’m not saying you can’t be upset. Be upset. Just don’t take it personally. Because it’s not about you, it’s about them.

Oh and by the way, unfortunately, it works both ways. So it’s also true that If someone talks you up or lauds your every minute action and deed, it’s really not about you, it’s about what they think or hope for or need in the relationship. I know you’re brilliant, but just don’t take it personally.

Trust me: this one is a keeper. Don’t take anything personally. It’s not about you, it’s about them.

3) Don’t make assumptions

You know what they say: “Assume” makes an ass out of u and me. That trite little saying doesn’t stop us from doing it though, does it?

We make assumptions because we’re trying to make sense of the world without all the information to hand. Our brains don’t like stories without an ending. We seek reasons and endings, and so without a reason or an ending we just go and make up our own.

Assumptions are the basis of pretty much every conflict you’ve ever had – the story you’ve made up in your head about what someone else is thinking, which you then judge them for without them even knowing. They become the loser in a game they didn’t know they were playing. And let’s be honest, we don’t often cast ourselves as the villains in the piece.

Assumptions leave you wide open to be disappointed, or surprised, or shocked and appalled when things don’t turn out as we guessed they would. Assume it’s in the bag and you’ll find that someone who assumed otherwise put in more effort than you and walked away with the prize. Assume they won’t want to talk to you and you’ll never know what might have been. Assume there’s no point in applying for that job, and I promise you that you 100% will not get that job.

This is my biggest Achilles Heel. I love a good story, and I can’t help telling myself all the stories I’ve created about my assumptions. I know that this is how my brain works, though, so I’m trying to be disciplined in checking those stories as I go and removing the assumptions that may be driving action, inaction, or reaction.

4) Always do your best.

I love this. So simple. The kind of thing we were told as kids and now tell our kids because that’s what you tell kids… without really listening to what we’re saying and taking our own instruction.

If you always, always simply do your very, very best, you can end the day knowing that you couldn’t have done anything more. It’s the drive to get up in the morning and the solace to sleep soundly through the night. Just do your best. Personal to you, and only you know what your best is. Don’t worry about what other people are doing. Don’t cut corners.

And be okay with the idea that your best varies, too. Your best when you’ve had the elusive straight eight hours of uninterrupted sleep and woken to the birdsong and the sun is coming up and the day ahead looks challenging but manageable isn’t the same as your best when you’ve been awake through the night with your mind racing because you know you’ve got that difficult conversation you have to have later and there’s no milk for your morning cuppa and the dog just slobbered on your black jeans so it looks like you’ve had a giant snail crawling. up your leg. But just do your best, no more and no less, every time, in everything, and you simply cannot go far wrong. It’s actually quite freeing.

So there you have it. The Four Agreements, which I was given by a very kind man who felt I needed them at a difficult time in my life. Again, what a lovely gesture.

And what simple agreements they are. I can’t tell you that I stick to them all the time, but I can tell you that whenever I lose my way, it’s because I’ve not done one or more of these.

Maybe just make a note of them somewhere and consider in all honesty, where you’re strongest. on these and where you’re not. Perhaps consider that difficult thing that’s on your mind at the moment and see if there’s a chance that one of these agreements might have avoided it – or might even get you out of it. Be impeccable with your word. Don’t take anything personally. Don’t make assumptions.

And whatever you do today, just do your best. No more, no less. I reckon that’ll be more than enough for whatever today has in store for you,

[If you’re interested in getting a copy of said book for yourself, then you can find it here or at all good remaining physical book shops. I’d give you mine but I’m not quite ready to give it up yet.]

How to be a rock star

November 17, 2022November 17, 2022 ~ Phil Bartlett ~ Leave a comment

Rock star. Ooh just the sound of it. It evokes leather trousers, bright lights, screaming guitars and screaming fans. A life of excess – stimulation and perspiration, passion and parties, and never a dull day.

Rock stars bring in the crowds and send them home woozy with exhilaration and energy. They are the people in the bright lights, right at the front, performing and strutting and drinking in the applause and adulation. They are the people who have that certain something that you can’t make and can’t fake.

In my industry of advertising, it’s both a truism and a cliché [funny how those often come together] to say that talent is everything. And just like in any industry where talent is key you can hear people using “rock stars” to talk about that talent. I once had a boss who always talked about who the “rock stars” were in the agency and across the industry, and that was the highest accolade anyone could get. If you were someone they considered a “rock star”, you were someone to watch. You were cool, and exciting, and (most crucially) you were “in”. You were going places, goddammit!

So what does real rock ‘n’ roll look like? Allow me to help you take a little peak behind the safety curtain…

I once got VIP backstage passes for the last night of a European tour for a band you’ve probably heard of, which I got because I happen know one of them [in the least rock ‘n’ roll way you can imagine – my goddaughter was best friends with the daughter of one of the band members at nursery]. They were closing at my favourite venue on the planet, Brixton Academy in South London, and the gig was, as ever, absolutely epic.

As the lights came on and the general public filed blinking out into the foyer, I flashed my Access All Areas wristband at the security guards with the giddy excitement of a kid at Christmas who thinks he might be getting the console he asked for because his dad gave a knowing look to his mum when there was an ad for it on the telly. I knew I was hitting the big time. I could only imagine what it was going to be like.

The closing party of a European tour! At South London’s premier venue. This is it folks:

THIS IS ROCK AND ROLL!!

But of course it wasn’t at all. It was a load of very tired people having a quiet bottle of beer (or perhaps two) and sharing crisps from a big bowl. No one drove a Rolls Royce into a pool. No one bit the head off a bat. No one smashed a guitar. The only drug in evidence was the paracetamol that the wife of one of the band asked for because she had a bit of a headache after all the loud music.

The guy I know from the band thanked me for coming (!) and asked if I’d enjoyed the show. And then he made a ‘ting ting ting’ noise on the side of his beer bottle and thanked all the people from the venue who had made the gig a success, and all the assistants and crew and management for their hard work over the previous weeks of the tour, and said that none of it would have been possible without every single one of them. They all clapped and then the band’s assistant got a bunch of flowers and cried a bit and said she loved her job.

So here we are, trying to bring some rock ‘n’ roll glamour to our weird creative industry, and it turns out the real rock stars aren’t like rock stars. They’re humble and kind and thoughtful, and most importantly, they know that they’re nothing without the people around them.

Don’t get me wrong – I’m not saying that top, top talent isn’t crucially important. There’s no question that you need someone to come up with a melody that people sing on the way home. You need someone to be at the front to make the right noises at the right times.

What I am saying is perhaps the idea of the “rock star” creative or “rock star” account person or “rock star” strategist is… well… a bit narrow? It’s based on something that doesn’t really exist and it assumes that right up front in lights is where everyone should aspire to be. Which isn’t even the case in real bloody rock bands!

Yes, by all means celebrate the ones with their names in lights. Again, they’re crucial and you’re not going to make much memorable music without a few of them scattered across your organisation like the cushions which get scattered across your bed every single day only to be moved off at bedtime and then wait to get scattered again in the morning… [sorry, is that just me?]

But remember that there’s not a single band in the world who can do a damn thing without the lighting guy from the venue. Or the person who books the travel. Or the backing singers, or the brass section. Or the stage crew guy in black who runs on in a crouch mid-song and fiddles with a wire and runs off in a crouch as though he thinks that by crouching he makes himself invisible. Those are the people who make the night happen at all, let alone one to remember.

*“Because I wear black no one can see me”*

So take a moment, today if you can, to celebrate those people around you who don’t enjoy the limelight – who in fact would scuttle off stage into the velvety darkness of the curtains like a startled theatre mouse if the limelight came anywhere near them – and give them the appreciation that there’s no show without them.

Wait, before you do that.. maybe bear in mind that they might not enjoy being singled out publicly, so perhaps just a private message or word would do.

Or even just keep it to yourself in a moment of private gratitude, with the hope that the energy of the world will give them a warm feeling about something they can’t quite put their finger on.

Whatever you choose to do, the important thing is to do it. And know that when you do, you’ll be more like a rock star than you ever realised.

Three lessons from a Zen Taxi Driver.

June 24, 2021December 6, 2021 ~ Phil Bartlett ~ 2 Comments

Driving in London isn’t fun. Sometimes it’s bearable, but most of the time it’s crap. Too many cars, too many vans, too many bikes, too many humans. Unending lines of traffic, all trying to get from A to B, perhaps via C and D; all in their own heads and all wishing all the other people would just disappear and leave the roads to them and them alone.

In one of the opening scenes of Danny Boyle’s 2002 zombie classic 28 Days Later, the main character walks across a deserted Westminster Bridge and around a London without a single vehicle. It’s meant to seem like some unreal and eerie waking dystopian nightmare, but for anyone who’s driven or worked around London much it’s an exquisite daydream.

I drove the streets of London myself for a while in the late 1990s, working as a medical sales rep. Every day I would hammer around the North West of the city trying to speak to doctors about some drug or other. They gave me five minutes of their time; I’d give them some branded tissues, or a car-care kit, or a pen.

I hated it, to be honest. I wasn’t very good at it for a start, because the whole thing – for me at least – seemed so fake. I pretended to be cheerful and chirpy [I know, not really my vibe] to the receptionists who pretended (sometimes) not to hate everything I stood for, hoping eventually that I might be allowed a few moments with doctors who were only after the branded foldable halogen desk lamp. Sometimes they pretended that they would try the drug I was talking about if they got the chance, and I’d pretend to believe them. I was talking to people all day, but not one conversation was authentic. I don’t think I’ve ever been so lonely in my life, and it ended up being quite depressing really – ironic as I had a load of sample anti-depressants in the boot of the Vauxhall Vectra 1.8 16v LS [that’s correct, I had the wheels to match the vibe]

Oh yeah, and the traffic.

On top of everything else, I had to pick my way around Kilburn and Camden, Neasden and North Farm, Holloway and Hampstead, Edgeware and Islington. Traffic everywhere. Every main road blocked, every back road full of people like me, desparately trying to balance a map on their knee as they checked the road signs. For this was a time before Sat Nav or GPS – I had a paper copy of the London A to Z, thumbed to death, covered in the fluff from Wotsits mixed with my own hot, despairing tears.

Okay the late 1990s wasn’t that long ago but this was the same tech

And I guess for a long time I carried that frustration with me whenever I drove around London, the tension I held in my shoulders and chest making my neck ache and my head pound. And I assumed everyone else did too.

And then, one evening, I met a man who changed all that. I met the Zen Taxi Driver.

It was a few years back now, not long after I’d joined CDM. After a long day of authentic and open leadership, I got a taxi back from the office – a car company taxi rather than a black cab – and struck up a conversation with the driver that has stuck with me ever since.

It started when he stopped for a young couple at a zebra crossing, and they moved like aged tortoises actually getting across the road, without acknowledging or even seeming to notice the fact that he had stopped to wait for them. I remarked that this kind of thing must be frustrating for someone driving all day, and rather than giving me the (probably expected) low energy agreement, he disagreed, for three very clear reasons. You may even consider them lessons, if you like…

The first lesson the driver talked of was about empathy, and honestly I felt a bit embarrassed that he had to point out the very obvious to me: that I had no idea what was going on in the lives of that couple, or the driver who was desperately trying to overtake in those one way, two lane roads through Hammersmith, the lady dithering about whether to turn right, or anyone else you could mention.

Maybe the couple had just had bad news about someone in their family.
Maybe the guy in a hurry was trying to get to his wife who’d gone into labour.
Maybe the lady was trying to remember the road where she had lived during the war.

Or maybe none of those big things. Maybe they just weren’t having the best few minutes, or hour, or day.

Whatever it was, none of them even realised that for that fleeting moment your lives intersected, and you were never relevant to any of them, any more than they should really be relevant to you. You have no right to judge them, nor should you feel the need to do so.

Which led on to the next lesson. My guide had hundreds, perhaps thousands of these micro-meetings every day… ephemeral encounters between people who may well never, ever cross paths again. And his philosophy on this was simple – that none of these people should willingly be given the power to influence your mood or feelings. You have it in yourself to decide what you will allow to affect you and what you will not. So have some respect for yourself, and don’t be so keen to give every passing person access to your emotions and the ability to affect your day. They have no right to affect you, any more than you have any right to judge them.

The third lesson that our teacher talked to me about was the individual experience of time. The way he put it was simplicity itself: “everyone walks to a different beat”. Some people’s internal metronome runs really fast – you’ve seen them doing a walk-jog-walk-jog thing down the pavement just to be half an hour early to work; you’ve seen them frustrated when things are ‘derailed’ or not going fast enough for them. And other people move at a much slower pace. Strolling rather than marching; always time for a ‘by the way’. Everyone has their own pace, one no better or worse than the other: just… different. Except for you, of course: just perfect in the middle, right? Hmm. Perhaps the truth is that to some people you seem incredibly impatient, and to others you’re glacially slow?

Empathy, and acceptance. People walk to a different beat. It’s not for you to judge.

By the time I got back home, I’d had one of the most in depth, introspective and interesting conversations I’d ever had. There was nothing I didn’t already know, as such, but damn if it didn’t make me consider how I was moving through the world.

I won’t say it was an epiphany, because there were so many other things happening in my life at that time which had such a profound effect on me too – new job, new baby, newly without a mum, to name but three [those and many others are in some of the blogs here too, somewhere, if you care to have a look around].

But here I am, probably seven years on, and I’ve decided to sit and write about that man, and the zen-like wisdom that he patiently and clearly articulated like it was all so very simple.

Lessons of self-control, self-respect. Of acceptance, of humility, of empathy. Crucial lessons for a life lived well, and I don’t know about you but I’ll take those with sincere gratitude from wherever I can get them.

In that spirit, I’ll leave you with a couple of thoughts which I’ve carried with me from that moment and likely will continue to carry with me for as long as I wander (and wonder) around this planet of ours.

First, I still have to catch myself sometimes, so I let myself off about that. We are all in our own minds, our own worlds, and so it’s human nature (literally and figuratively) to be wrapped up in what we’re doing and where we are going. We are all the lead actors in our own biopic, and those people whose paths we cross are the extras [and given special effects techonology nowadays they could actually all be CGI and you probably wouldn’t notice]. But still, I make the effort to catch myself; to remind myself that they are in their own world too, that their fleeting actions shouldn’t influence my emotions, and that my beat (at that moment) is different to theirs.

And it’s a simple, kind of daft thing… but since that day, I’ve never said that “I’m in traffic”. Because I’m not in traffic, I am traffic. Okay, it’s not life-changing. But I promise you, it does change one’s attitude to all the other cars around. They’re not deliberately in your way, making you late, any more than you are deliberately in theirs. You’re together, at this moment, just trying to get somewhere.

And here’s the [probably quite obvious to you, dear reader] next bit… none of this is really just about traffic. I don’t think I got that at first, so I make no apologies for holding your hand through it.

Because the truth is that we are all traffic, of course. Human traffic, thrown together into lives that we often don’t really understand and certainly aren’t evolved to be able to manage. But together, fellow travellers, all just trying to get somewhere. Along the way you try to surround yourself with the people and situations that help you along and give you energy, and avoid those which drain you or bring you down. And thus you make your own way, making it up as you go sometimes, but hopefully with some broad idea of where you’re heading, and you criss-cross with other people doing the same. We are all traffic.

Who knows, we might need to ask one another for directions one day. In the meantime, safe travels. Make sure you text me when you get there, okay?

Fighting fires

October 19, 2020October 19, 2020 ~ Phil Bartlett ~ 1 Comment

When I was a kid, I watched my father [hi Dad!] walk into a burning building. I was maybe 8 I guess? Our house backed onto a farm and (so the tale goes) some local kids had been smoking in the barn in the evening and it caught fire. Next to the barn was a little cottage where an old lady lived, with a load of cats – like a dozen or something – and she had refused to leave the cottage before all of them were found and she couldn’t find one and “what if it’s still in the house??!!”…

My dad wouldn’t claim to be “brave”, I don’t think. I imagine he’d consider himself much too sensible for daft ideas like that [he reads The Times, for crying out loud] but on that evening [probably with an “oh for fuck’s sake” under his breath if I know him] he walked into the burning cottage to ‘convince’ the lady she really should think about making her way out of the building sometime soon if turning into a roast old lady wasn’t in her immediate life plans.

Anyway, you’ll be pleased to hear that he came out, jostling the old lady in front of him. You’ll be delighted to know that all the cats had, of course, left the cottage some time before, because as we all know cats only care about themselves. My old man [who, come to think of it, would have been younger then then I am now: what a mind fuck that is!] was coughing and his face was black from the smoke and soot and my mum was really cross with him which at the time I thought seemed a bit unfair, because, you know, he was a bloody hero and all that.

And then the fire brigade turned up and we got to watch them putting the fire out, and it was very late and very exciting and I think I got to wear a fireman’s hat [although I might have imagined that because I’ve watched too much TV in my life and that’s the kind of thing that happens in a montage at the end of a TV program about a fire isn’t it?].

Up to now, I haven’t had the opportunity to save an old lady from a burning building [although I did have my bravery tested once – perhaps one for another time!] but that doesn’t mean that I haven’t had fires to put out in my own way over the years. Oh no!

Because that’s what leaders have to do, right? Solving problems, making things better, fixing things. Filling gaps, plugging holes, and “putting out fires” [See what I did there?].

To be honest, I’ve never really liked the phrase “fire-fighting” when talking about work problems. It feels too reactive to me, like you’re forced to jump from the hottest, most urgent thing to the next, constantly on edge, constantly turning to find something else threatening to burn out of control. And so I think the phrase actually makes things worse, somehow. But I do get the association of course.

Because we know that, left unattended, problems are more likely get bigger and less easy to deal with, just like a fire, until they’re totally unmanageable. And because we know deep within us, through thousands of years of generations upon generations from our earliest times on our planet, that fire has huge power and fearsome energy. Not just in what it does – how it destroys all in its path – but in what it does to us as people.

Just like our ancestors before us, we’re drawn towards fire. It’s deep within us to fan it or fight it, and so all too often we find ourselves simply gazing into it, transfixed, lost in its dancing light.

And just like fire jumping from tree to tree and house to house, the closest possible proximity in which we’re forced to work in our overstuffed offices mean than even the smallest spark can catch, and grow and draw people in to fan or fight or stand and gaze once again.

But as much as we are mesmerised by fire, no matter how wondrous and fearful we find it, what we tend to forget is that the following day the ashes hold only a memory of the fire that once was, and hold no one’s interest for more than a fleeting moment before the winds of time disperse them. Every fire that ever was ended up as ash in the wind.

And so perhaps one positive thing that I’ve experienced through the maelstrom of Bloody 2020™ is that the forced virtual nature of work has meant that when problems do arise there’s more space for consideration.

I don’t mean there’s more time, of course; not when the line between home and work has completely blurred to the point that it’s not actually visible any more, and I’m working earlier and later than I have in many years because it’s not like I’m going anywhere, and yes it’s getting physically and emotionally exhausting, as the stark sharp split between the imitation intimacy of a video call and the silence when it ends is jarring in a way that as simple, social animals we were never designed to be able to comprehend so we feel somehow empty in the moment, like we’re mourning the human connection that felt so real just a few moments before… [shit, sorry, where was I?]

No, I mean that there’s more physical and emotional space between us – space between the trees, if you like, so fires don’t spread so inexorably. With a watchful eye, some even die out all on their own.

Because with that space, people can consider their actions and consider what they might have done differently. The shared experience of lockdown and everything that’s gone with it means there’s more space for considering what someone else might be going through as well.

And so it seems people find it harder to hold a grudge from afar. People realise that they miss each other, individually and as the office buzz in the background as they work.

Starved of the oxygen of incidental interaction, disagreements become distant, irritations become irrelevant, niggles become nothing. And thus the flames of conflict are dampened, free to fizzle out naturally, quietly, simply.

There’s a lovely quotation I saw recently from a French writer/Aristocrat which goes:

L’absence est à l’amour ce qu’est au feu le vent. Il éteint le petit, il allume le grand.
Roger de Bussy-Rabutin

Which (as I’m sure you know) means:

Absence is to love what the wind is to fire: it extinguishes the small, it inflames the big.

I think that’s true, not just of romantic love but also of the companionship we all miss from our working relationships. The wind of absence has made the ones that were important to us before even more important now.

But perhaps the very same wind can blow out a lot of little fires of little inconsequential problems, too.

All without a fire-fighter to be seen…

Double Down

June 30, 2020 ~ Phil Bartlett ~ 1 Comment

My wife’s grandfather [not he from my earlier story – her other one. She’s lucky enough to have both grandfathers and one grandmother still around to drop a good amount of wisdom] once told me a story – possibly apocryphal, but no less of a story for that. As with all great stories, the subject was something each of us have a connection with in our own, unique way, which transcends time and connects us back to a place where we were more innocent… more carefree… more elemental.

Yes that’s right, we’re talking about ice cream.

The story went something like this…

It’s the mid-1970s, and in the small seaside town just down from the Garw Valley where the family lived in South Wales are two ice cream parlours. And in the ice cream trade, times are tough.

Because this isn’t the glitter-filled shiny 1970s of disco, platforms and Space Hoppers, this is the grey 1970s of economic struggle in underpaid mining communities, toiling to make ends meet between the three-day week and the Winter of Discontent. Times are tough for everyone, but tougher still when you’re selling something as intrinsically non-essential as ice-cream.

So, with ice-cream quite a way down on the priority list, one of the ice-cream parlours decides to do the prudent thing.

They cut back a bit.

They cut back on their local advertising. They put off the paint job they were going to do. They even start using some cheaper suppliers for the ice cream ingredients. Individually all small things, which people probably won’t notice, or perhaps even forgive as a ‘sign of the times’.

Except…

The other ice-cream parlour has another idea.

They double down.

They don’t advertise less, they advertise more. They do up the front of the parlour, repaint the chairs and tables out front and get some umbrellas in case of the sun or (because this is South Wales, remember) the rain. They source even better ingredients for their ice cream, from local suppliers wherever possible.

At every opportunity, they recommit to the service of their customers; double down on what an ice cream parlour should all be about. If it’s going to be an occasional treat, then let’s make it the best experience it can be.

You know the rest, of course. Only one of the parlours survived the tough times and came out the other side.

Now I’m very aware that this story is almost too perfect – like a fable almost. But hey, let’s not let the truth get in the way of a good story, right? [Did I mention I work in advertising?]

Times are tough, right now. We’re going into probably the biggest recession in living memory, with unemployment sky-high and well-known companies adding to the lay-offs every week. We may not have a 3-day week – if anything, working from home has blurred the lines of work & home more than ever – but make no mistake, this is going to be tougher than anything most of us have experienced.

And on top of our economic outlook, we’re right in the middle of a social shift too. Something that sparked from what we saw in Central Park and Minneapolis and enflamed in Bristol and London and every other part of the world. It’s not the first time the world has been rocked and shocked by racial inequality – even by police brutality – but this time does feel different.

Perhaps it’s because for the first time we’ve all had a shared collective experience of lockdown and isolation and fear, that now that’s translated into a shared collective determination to make a change in the world? Perhaps it’s just because it’s all been there, shot on shaky iPhone, for us all to see, our heads shaking slowly in disbelief? Perhaps it’s just because without the daily commute there’s more time and headspace for the daily trawl through the daily news? Wherever it comes from, this feels like a time of change.

Tough times. Uncertain times. No idea of what the times to come will look like.

So what are you going to do about it? Play it safe, or double down?

Double down comes from Blackjack – after seeing what you’ve got in your first 2 cards, you can double your bet and get one more card, so you have twice the money on the table and thus twice the winnings (if you do win, of course). Based on what’s in front of you, you can make a decision to take more risk with potentially a higher reward.

Apparently this is when to “Double Down” in Blackjack, but please bear in mind I know nothing about gambling apart from the fact that “the house always wins” (which I guess is the only one I really need to know in order to know I don’t want to know anything more about gambling)

And so in common parlance it’s taken to mean “to engage in risky behaviour, especially when one is already in a dangerous situation” (according to the Oxford English Dictionary).

But who decides what is “risky”? Perhaps now, like in South Wales in the 1970s, the risk lies in shadows: doubting, worried, holding back. Perhaps by doubling down on an idea, a belief, a course of action you believe in… perhaps this is about conviction and commitment; resilience and resolve.

That’s an illusion of risk – something that seems risky or even reckless to the people on the outside, but only because they don’t know what you know, what you believe, how you feel, or how deep your commitment goes.

Consider what you have committed to – as an individual, as a group of people, as a company – and have no doubt that this is the time to recommit, to go even further and deeper.

If you have committed to being part of a group – whether that’s at work or outside – then this is the time to really, really be a part of that group. Give more of yourself. Be open, and brave, and authentically yourself, and get more out of it than you ever thought you could.

If you’ve committed to being a caring, thoughtful, open and honest leader or manager… go further. Push yourself to care more than you expected you’d have to – more than the people who work alongside you would have ever expected from you.

If you’ve committed to the belief that that culture and values can really mean something for your business, then recommit to that culture and those values being the most solid foundation possible for whatever you build out of the situation we’re in.

Times may be tough, difficult, strange, “unprecedented”. But it’s precisely because of that uncertainty that this is the time to work out what you really care about, what you really believe in, and double down. Go out and be the ice cream parlour with the fancy paint job and the delicious flavours, and the pride of knowing that you refused to go down without a fight.

Now, who wants to double down on a double cone 99 with sprinkles and raspberry sauce? I’m buying.

Being kind

May 20, 2020June 5, 2020 ~ Phil Bartlett ~ 1 Comment

This week is Mental Health Awareness week in the UK. The theme of their activities is ‘kindness’. Isn’t that just the most perfect, simple expression of all that’s good in the world rolled up into a word that means just as much to my 6-year-old as it would to his 92-year-old Great Grandfather? [on my wife’s side – my grandfathers both having long since departed I’m sorry to say]

Kindness doesn’t expect anything in return. Kindness is selfless, honest, truthful. If it’s not… well actually then it’s not kindness at all, it’s something else.

For young Jack [6 and a half, to be accurate – and that half is VERY important] being kind is about helping someone who’s fallen over; sharing a particularly good stick; giving his big brother Ben [10 now – I know, I can’t believe it either] one of his sweets. It’s different to helpful (tidying up) or nice (an unexpected hug) – it means doing something for someone else simply because you can.

[No, these are not my two boys but I know it would have been such an unbearable hassle getting them to pose for a picture without attacking each other that I only really considered it for a second before dismissing it as a fool’s errand. I feel good about that decision.]

For Bob [92 and change] in his little village in the South Wales valleys, kindness is just as simple, and probably not even considered anything out of the ordinary. If someone’s fence needs fixing, you help fix it. Not because your fence might need fixing (trust me, Bob’s fence is pristine) but because that’s what you do. Simple, small acts of kindness, as a way of life.

[As a side note, I’ve always been fascinated by Bob’s little community where a whole chain of give and take has developed over the years. Check this out: Bob grows tomatoes – not because he particularly likes tomatoes, but because the bloke down the road does and he has chickens, so Bob gives him tomatoes for some eggs… not because he particularly likes eggs, but because the lady up the road needs eggs to make her cakes. And Bob does like cake.]

The word ‘kind’ actually comes from an old Middle English word meaning ‘nature’. It used to be that if someone was kind it was because Mother Nature had done a really bloody good job with them. Hundreds of years later, and we still talk about someone being “good natured”. And then as the words travelled like a stream through time, diverging into different meanings all from the same source, the same word that became “kind” also became “kin” – our tribe, our family. Kindness and human connection interlinked through language, over centuries.

Research from The Mental Health Foundation (which you can find here) has shown that the idea of kindness and mental health are deeply connected – that kindness is “an antidote to isolation and creates a sense of belonging”. There are proven connections to stress reduction, improved relationships. And kindness to ourselves allows self-esteem, optimism and resilience to blossom.

All just through kindness. Kindness always has an effect.

So perhaps we can think of every small act of kindness like a pebble being thrown into a lake, with the ripples of that kindness spreading far wider than the little pebble ever could have imagined.

Perhaps kindness has an energy that can pass from person to person, ripple by ripple, across geographies, across cultures, across every difference you can imagine. Even across time, for ever.

If you want to hear the most exquisite explanation of kindness, then I implore you to watch this 2 minute clip of the poet Maya Angelou, who sadly left us in 2014. She talks about kindness as trying to be “a rainbow in someone else’s cloud” and I promise you’ll catch your breath with the beauty of her words.

130 Best Poetry images in 2020 | Poetry, Poems, Words — Maya Angelou, 1928-2014

And so until next time, I thank you for the kindness of reading these words of mine, and leave you with some worthy words of another poet: this time an Englishman who came from a simpler time perhaps, but who nevertheless sums things up just right.

“The best portion of a good man’s life is his little, nameless, unremembered acts of kindness and of love.”
William Wordsworth

Sending you kindness and love, this week and in those to come, too.

[For more information about Mental Health Awareness Week, visit https://www.mentalhealth.org.uk/campaigns/mental-health-awareness-week. And remember, kindness still does all that good stuff every week.]