Good question. There is an argument that, in a world created by men and for men, a world where men hold most of the power, every day is “Men’s Day”. We all know there are more male CEOs than female, but to put that into context the latest data tells us there are more men called John running FTSE 250 companies than there are women. Not women called John, in case you’re wondering. Women. In total. And we all know there are more male heads of government than female, but to follow through and put that into context, just 19 of the 193 member states of the United Nations currently have female head of state. More than two thirds have never had a female head of state in their entire history.
And some of those male heads of state we are subjected to now really are some of the most caricatured examples of toxic masculinity you could ever hope to avoid, building their palaces and breeding their bullshit authoritarianism as a shield to protect their eggshell thin egos. Trump, Putin, Netanyahu, Orban, Jong Un, Milei. And many more like them, or hoping to be. I’m not sure what the question is for this bunch of bullies but the answer is “unresolved childhood trauma”. I can’t make up with my father/mother/teacher/first girlfriend so I’ll build up an armour made up of sycophants and wealth and as much power as I can possibly hold in my little hands.
When I took my first steps into my work on diversity, equity and inclusion, there was a shared belief that things were getting better, particularly around gender equality. The dictionary definition of feminism is the belief that women should have the same rights, opportunity and, yes, “power” as men, and that seemed to be shifting, albeit very slowly. But thanks to this lot, and their acolytes, we’ve taken a few big steps backwards over the last couple of years.
[Yeah, I did drop it in there, didn’t I? The dreaded curse of DEI which is now put forward as the reason why society is a so fractious and divided, conveniently and maliciously ignoring the fact that it all stems from wealth inequality which started with ideological free market economics, wandered through the failed experiment of privatisation, jogged past the systematic deindustrialisation of swathes of countries and communities wearing nothing but a flimsy coat of consumerism, skipped into a garden of easy access to credit and slammed right into the greed-fuelled banking bubble of the 2008 financial crisis.
People have been sold the story that the problem is “woke”, forgetting that they were actually there and saw it happen. Don’t you remember? It was the banks! Billions of your taxes went to bail out a bunch of (overwhelmingly male) bankers that had become gorged on greed. You must remember that? It wasn’t giving more opportunity to those who didn’t have as much in an effort to level the playing field. It was the fucking banks! You were there! REMEMBER?
Hmm, this might be a separate blog now I come to think of it. Where was I? Oh yeah “power”]
It’s not just “power” of course. Data from the World Economic Forum tell us that whilst there has been change in the gender gap in Economic Participation and Opportunity (money, basically) since 2006, if we keep going at the current rate it will take 169 years to close the gender gap completely. [Yeah, I know, that’s such a long time that it almost seems silly counting it doesn’t it?]. A big part of that is because women still do around 60% more unpaid work – cooking, cleaning, childcare, caring – than men, none of which is recognised in the economy but all of which impacts on time and, by extension, the need for more flexible working to fit it all in.
So yeah, it’s a man’s world. Then why on Earth do we need International Men’s Day?
Well, because the day is less about celebrating men in general, and more about recognising the need for positive conversations around manhood and masculinity. And about stripping back some of the baggage, too.
And there is baggage that comes with being a man. I mentioned in these pages a while back a book I’d read called The Mask of Masculinity (you can find it here if you’re interested, it’s very good) by a nice chap called Lewis Howes. In this the empathetic and erudite Mr Howes [no I’m not sure why I’ve suddenly gone all formal and pseudo posh either] explains that there are a whole bunch of masks that men ‘wear’ to function in society.
The Know-It-All Mask where you pretend to know stuff you don’t know because admitting you don’t know shows weakness. Best example of this is me looking at the engine in a car, pretending to understand when the roadside repair man arrives at my broken down vehicle and tells me there’s something wrong with the “crank shaft” or “big end” or something else which, because I’m quite childish sometimes, sounds slightly risqué in a very Carry On film kind of way.
The Joker Mask, which makes light of everything things – particularly things that might be emotionally difficult – to avoid having to deal with them properly. Yeah, I’ve known that one a fair bit.
The Material Mask, where showing off an expensive watch or an expensive car or about an expensive holiday is a demonstration of how successful you are. Money can’t buy me love but it can help me pretend I’m happy and powerful. I’m very fortunate that I’ve never really put this one on. I don’t really care about watches or cars or designer clothes and the idea of ‘conspicuous consumption’ seems kind of pathetic to me. But
The Alpha Mask where you never back down or admit fault, doubling down when challenged and becoming even more Alpha. Think all of those dickhead “leaders” mentioned above. Especially Trump,
The Stoic Mask, where you pretend everything is okay when it’s really not. Hmm, yeah. That one fits me like an old pair of slippers, perfectly moulded from years of use.
There are others, of course. But it all conflates into one big theme…
Pretending.
Pretending things don’t hurt. Pretending you care about stuff that you don’t care about. Pretending you don’t have emotions. Pretending everything is okay when it’s really, really not.
Boys don’t cry, remember?

When I was a young man we never talked about negative emotions. Ever.
Trouble at home? Worried about school? Disappointed about not getting into the sports team? Heartbroken because the girl you liked and who you thought liked you too has started hanging around with a lad from the year above? Grieving over the death of a beloved pet?
Bury it. Deep.
Don’t show weakness or it will be ruthlessly exploited by your own very best friends, not because they want to hurt you but because that’s what boys do because “it’s just a bit of banter, lads”. No need to take it personally mate. Can’t take a joke?
So if you’re the one on the receiving end, you have precisely two choices: suck it up, or give as good as you get. Stoicism or alpha? Your choice.
That’s what we’re conditioned with, and that’s how a lot of men’s relationships with other men stay for ever. Never really get to anything deep. Pretend everything is going great. Give as good as you get.
Suck it up. Man up. Grow a pair.
Let’s leave all that emotional stuff to the ladies, eh lads arf arf wink wink?
Just because men don’t talk about emotions with each other, doesn’t mean they don’t have the emotions of course. It just means they can’t talk about them, or process them, or get advice, or support, or just plain old filial love. An arm round the shoulder.
And the absence of these necessities is killing us.
Suicide is the biggest killer of men under the age of 45 in the UK. Men make up over three quarters of suicides. There are lots of reasons for this, but many will come back to the way men hide their emotions. From each other, and often from their partners too.
That’s one bloody good reason why International Mens Day is an important time to stop and talk. A moment in a busy year to talk about what modern masculinity should be all about, talking about the expectations society puts on men (and men put on themselves) which can lead to anxiety and depression, and worse. It’s not a celebration. It’s a time to reflect.
I know about this stuff because I’ve been there myself. I’ve not handled all the expectations brilliantly over the years. I’ve worn a lot of the masks mentioned above, some for so long I almost forgot I was wearing them, and thought they were the real me. And I’ve found that constantly pretending to be something you’re not is fucking exhausting, and confusing, and can leave you wracked with anxiety and down from there into depression.
I’m one of the lucky ones, because I’ve never really gone to the darkest of places, but I’ve been close enough that I can have at least a sense of it. Slowly slipping down a muddy bank, scrabbling for a foothold yet picking up speed, then tumbling and clawing and snatching at brambles and branches and bracken that cut the hands to ribbons. A thousand cuts, each of them minor, irrelevant, laughable, as the sky falls away above. Unable to shout for help for the fear that no one will come.
I can’t quite imagine the place that ends up in. Not really. But I know two men who took their own lives in the last couple of years.
One I only knew in passing, but always seemed cheerful and chatty and generally a ‘good bloke’. He’d struggled since leaving the armed forces, as so many do. His wife had no idea he was struggling. Neither did his kids.
The other one I’d known since I was 8 years old, and was one of my best friends for a big chunk of my life. His difficulties were more well known to us all, and horribly complex in a bunch of ways. But in the end he made a decision all on his own.
Most men of my age will know someone who’s gone the same way.
Again, I’m lucky, because along my journey I’ve grown into someone who is a talker. Perhaps that’s because I found my soulmate when I was 20 and she was 19, and so I’ve always had a partner alongside me. Perhaps it’s because I’ve picked up some friends along the way whom I love like family, and who love me too.
As I’ve got older and experienced more of the world and made a million mistakes, I’ve also grown into someone who doesn’t conform to the more “traditional” tropes of masculinity. I’m really open about my emotions and I make a point of talking to my friends, and colleagues [some of whom span those categories, I’m happy to say] and even to relative strangers about my vulnerabilities and struggles, partly because I’m not ashamed of any of it and partly because I want to show that being in a conversation with me is a “safe space” for them. And I’ve found that the more I open up, the more others open up to me. And we all know by now that vulnerability builds trust, right? So my relationships have become much more real and much richer than they would be if I kept my emotions to myself.
So, what’s my message for International Men’s Day? Well, there are a couple.

First, if you’re not a man, please be assured that this isn’t about men just saying how ace men are. It’s much more nuanced than that. In a lot of ways it’s about showing how gender inequality damages everyone, men and women, and that breaking down societal expectations around gender would be good for everyone, too.
It is also a time for empathy, rather than antipathy or even (as sometimes can happen) indignance. Whilst I have no question in my mind that [in a sweepingly simplistic and borderline flippant generalisation] men have it easier than women in a society that was largely created by men, for men, I also know that with all the innumerable pressures and stereotypes and masks and pretending and bottling up, it’s often far from easy being a man in this messy world too.
And if you are a man, then it’s really, really simple. Partly it’s about taking off whatever mask you happen to habitually reach for of course. And then from there I’ll borrow from one of my comic heroes, if I may?
I saw a clip of an interview with Adrian Edmonson (star of The Young Ones, Comic Strip and Bottom) a while back, where he said that whilst he and co-writer and co-star Rik Mayall had showed their love for each other in loads of ways, “the thing we never did was tell each other than we loved each other, and it’s a huge regret”. Regret he can’t do anything about now, as Rik died in 2014 at the tender age of 56. The expressive and eloquent Mr Edmondson [there I go again] then went on to say the following:
“If you’re a man… and you’ve got a best friend: just tell him you love him.”
That’s as good a “call to action” as I’m going to get I think.
Love you mate. Happy International Men’s Day
Love this Ph
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