The Four Agreements

I don’t know about you, but whenever I give someone a book, particularly one very specific to them, I write a little note in the front along with the date. I do it partly because I really appreciate it when someone does it for me, and also perhaps partly because I like the idea of marking the moment in time so that in the future it’ll pop up again.

Perhaps it’ll be read by the person to whom I gave the book, a single tear of reminiscence rolling involuntarily down their face as they recall the thoughtful gesture and how lovely I was. Or perhaps it’ll be read by someone decades from now who’s picked up the book for next to nothing at a charity shop and will never know how lovely I was except to know I’m the kind of person who writes a note in the front of a book. And maybe, just maybe, they will decide that is something they will do from that point on… thereby making the world a slightly better place, forever and ever into the future.

Yes, I do overthink things sometimes, I’ll give you that.

Anyway, it just so happens that in the middle of last year, right in the middle of a very challenging time for me personally (which, if you’re interested in such things, you can read about here), someone I didn’t really know very well came up to me holding a book, and then handed me that book. Their personal copy of a book they carried with them at all times, a book wherein they had highlighted passages, and made the odd note. Handed over now to me, for me toread and to keep.

And yes, they had written inside:

Underneath, they’d written their name, and their personal contact details

First off, it struck me then and still does today as an incredibly kind, thoughtful, open gesture. Let me give you something that’s helped me, in the hope that it may help you too.

But just as much as that, I was fascinated as to what the book might be. What is the kind of book that someone carries with them, at all times, and highlights passages and makes little notes in pencil in the margin, and is then moved to inscribe and hand to someone else? It must be a book with such wisdom, such guidance, to drive someone to feel they simply must pass on to someone else in their time of need.

What book holds that kind of potential impact?

The book in question is called The Four Agreements, written by a chap by the name of Don Miguel Ruiz. I’ll be honest, the first time I started into it I liked the thinking but struggled a little with the way it’s written. That’s because Don Miguel Ruiz is a shamanic teacher and healer, and he writes in a very unconventional, conversational style about teachings from the ancient Toltec culture in central Mexico. It’s not written like a classic business or “self-help*” book because it’s not written by a classic business or “self-help” author, and as you can see below it’s not either of those things anyway, it’s a much more than that: a Practical Guide To Personal Freedom. So you have to get into the way it’s written, or you have to get past the way it’s written. But you can’t ignore the way it’s written.

[I hate that I feel the need to put “self-help” in “” but I do so because it’s been hijacked to be used pejoratively by people who think that “self-help” is the sort of thing that those awful woke snowflake Remoaner lefties need and which any hard-working normal person knows is a load of bloody nonsense and anyway who needs introspection when you can just judge other people from a position of blithe, dismissive self-ignorance? From being a positive, it’s become a negative, despite the fact that every single thing I’ve read with the intention of helping myself has, in some way, actually helped my actual self. But anyway, it’s in “” so we can leave it there and crack on…]

Whether you get into or get past, the idea of a Practical Guide to Personal Freedom is immediately something that appeals, right?. I mean, who doesn’t want Personal Freedom, and what better than a Practical Guide to get there? I’ve been following the Massively Impractical Guide to Personal Angst in my own brain for years and that’s been a bit of a chore at times, to say the least.

And once you’re in, the simplicity of The Four Agreements sing out as a sort of rulebook for a life which doesn’t fall into all the pitfalls we all fall into, all the bloody time. So simple that it’s a bit annoying no one mentioned them before, really.

So to avoid you having to find all this stuff out yourself, I’ll outline them here, with my take on what they’re all about, and you can save yourself a lot of future angst. Sounds like a plan, right? Great, let’s roll.

This is the front cover. You can’t miss it.

1) Be impeccable with your word

Don’t talk shit, basically. Don’t lie, don’t make stuff up, don’t brag, gossip, don’t collude, don’t say unkind things, don’t talk about people behind their backs. Actually, don’t say any of that shit to yourself either. Tell the truth to yourself and to others. As good ole’ Brené Brown would say “Clear is kind, unclear is unkind”.

Am I good at this? Only in parts. I’m not one for collusion and I don’t brag, but I do gossip sometimes and on a bad day I can be quite cutting about people, particularly when I feel I’ve been “wronged” in some way. I can also talk shit about myself, to myself. So this is one I have to come back to, and remind myself of, to keep it fresh and real. This much I do know: nothing good comes of speaking ill.

2) Don’t take anything personally.

Self-explanatory this one. But damn – how can you not take things personally when you are about you? If something happens to you, or someone does something to you, it’s you, right? It’s personal to me because it’s happening to me!

Except, of course, it really isn’t. This is one I’ve kept really close to me since I first read it – the idea that whatever someone does or says, howsoever it may affect you… it’s not about you. It’s about them.

It’s about how they see the world, and themselves in the world; about the pressures they have put on them and the pressures they put on themselves. It may affect you in horrible ways, but even then, it’s not personal. It’s not about you, it’s about them.

If someone treats you badly, it’s because in their mind they are under pressure or under attack somehow. If someone puts you down, it’s because of how they experience themselves when they are with you. If they really, really seem to just hate you for no reason you can work out, then don’t bother trying to work it out because the answer to “what have I done?” is quite possibly “nothing”. Because they don’t actually hate you – the you that you know and know to be fundementally good – they have negative feelings towards the “you” they have created in their mind because of their own issues. It really isn’t about you.

I know this is difficult. Believe me when I say that even with this agreement not to take anything personally sitting happily in your head in all its logical, sensible splendour, it’s still really, really difficult. I’m not saying you should just brush it off or, even worse, get thick-skinned to protect yourself. Those people who claim not to give a fuck about anything people say or do to them are lying to you and to themselves. I’m not saying you can’t be upset. Be upset. Just don’t take it personally. Because it’s not about you, it’s about them.

Oh and by the way, unfortunately, it works both ways. So it’s also true that If someone talks you up or lauds your every minute action and deed, it’s really not about you, it’s about what they think or hope for or need in the relationship. I know you’re brilliant, but just don’t take it personally.

Trust me: this one is a keeper. Don’t take anything personally. It’s not about you, it’s about them.

3) Don’t make assumptions

You know what they say: “Assume” makes an ass out of u and me. That trite little saying doesn’t stop us from doing it though, does it?

We make assumptions because we’re trying to make sense of the world without all the information to hand. Our brains don’t like stories without an ending. We seek reasons and endings, and so without a reason or an ending we just go and make up our own.

Assumptions are the basis of pretty much every conflict you’ve ever had – the story you’ve made up in your head about what someone else is thinking, which you then judge them for without them even knowing. They become the loser in a game they didn’t know they were playing. And let’s be honest, we don’t often cast ourselves as the villains in the piece.

Assumptions leave you wide open to be disappointed, or surprised, or shocked and appalled when things don’t turn out as we guessed they would. Assume it’s in the bag and you’ll find that someone who assumed otherwise put in more effort than you and walked away with the prize. Assume they won’t want to talk to you and you’ll never know what might have been. Assume there’s no point in applying for that job, and I promise you that you 100% will not get that job.

This is my biggest Achilles Heel. I love a good story, and I can’t help telling myself all the stories I’ve created about my assumptions. I know that this is how my brain works, though, so I’m trying to be disciplined in checking those stories as I go and removing the assumptions that may be driving action, inaction, or reaction.

4) Always do your best.

I love this. So simple. The kind of thing we were told as kids and now tell our kids because that’s what you tell kids… without really listening to what we’re saying and taking our own instruction.

If you always, always simply do your very, very best, you can end the day knowing that you couldn’t have done anything more. It’s the drive to get up in the morning and the solace to sleep soundly through the night. Just do your best. Personal to you, and only you know what your best is. Don’t worry about what other people are doing. Don’t cut corners.

And be okay with the idea that your best varies, too. Your best when you’ve had the elusive straight eight hours of uninterrupted sleep and woken to the birdsong and the sun is coming up and the day ahead looks challenging but manageable isn’t the same as your best when you’ve been awake through the night with your mind racing because you know you’ve got that difficult conversation you have to have later and there’s no milk for your morning cuppa and the dog just slobbered on your black jeans so it looks like you’ve had a giant snail crawling. up your leg. But just do your best, no more and no less, every time, in everything, and you simply cannot go far wrong. It’s actually quite freeing.

So there you have it. The Four Agreements, which I was given by a very kind man who felt I needed them at a difficult time in my life. Again, what a lovely gesture.

And what simple agreements they are. I can’t tell you that I stick to them all the time, but I can tell you that whenever I lose my way, it’s because I’ve not done one or more of these.

Maybe just make a note of them somewhere and consider in all honesty, where you’re strongest. on these and where you’re not. Perhaps consider that difficult thing that’s on your mind at the moment and see if there’s a chance that one of these agreements might have avoided it – or might even get you out of it. Be impeccable with your word. Don’t take anything personally. Don’t make assumptions.

And whatever you do today, just do your best. No more, no less. I reckon that’ll be more than enough for whatever today has in store for you,

[If you’re interested in getting a copy of said book for yourself, then you can find it here or at all good remaining physical book shops. I’d give you mine but I’m not quite ready to give it up yet.]

Routine, in every sense.

Our little habits and routines are crucial parts of our lives. Once we’ve done something the same way a few times, our brains create a kind of short-cut, low-energy running mode which means we can do things whilst only using the minimum of our internal working brain. Brushing your teeth, making a cup of tea, packing the dishwasher. It’s all done on your brain’s equivalent of standby mode.

This can even kick in when we’re doing quite complicated things, too. I’m sure you’ve experienced driving a route you know well “on autopilot” and arriving at the station or your Mum’s house or wherever and thinking “I didn’t really concentrate through any of that” and wondering how it all just happened.

But just happened it did. We’re actually bloody good at it, and it’s really useful, because if we had to think about everything all the time our overworked little ape brains would, without any shadow of a doubt, explode within 30-45 minutes, maximum.

30-45 minutes later…

That routine, that habit, just doing something without thinking – that does more than just save our brain power. It’s that same sense of being on ‘autopilot’ which can bring an element of stability to our lives. The familiarity of getting a coffee at the station every morning, standing in the same place on the platform, walking the same route to the office: yes it’s because “who wants to think about that stuff”, but it’s also familiar, and comfortable. We like that, us humans. We’re simple animals, and we like things to be the same. Same is simple. Same is known. Same is safe.

Ooh, hang on. SAFE. That’s quite a big word, isn’t it? [And I don’t mean just because I put it in ALL CAPS, although I concede that does indeed make it bigger, well done if you spotted that, you get a cash prize of 10p please contact me on MySpace for details].

Feeling safe is really basic to us as animals. Right down towards the bottom of good old Maslow’s Hierarchy of Needs, it’s a foundation of the pyramid, something we need before we can start to think about more lofty ideas. So much so, that once we have that safety, the idea of giving it up can actually make us feel very uncomfortable, very unsure.

Perhaps, when the world is so uncertain, it’s even more important? Because when the world is uncertain that means nothing is the same and won’t be the same again. And if same is safe and the world will never be the same again then that means…

Especially when the world – that place out there, full of masked strangers and signage and arrows and rules and fear – is actually full on proper actually scary in its own right.

So we close in. Our new routines, our new habits, become our new safe. Get it right and it can actually get quite comfortable really. At a stretch you could even convince yourself that it was your decision somehow. A smaller life, more constricted. Habits that keep you safe when the world cannot.

And so we lower our expectations, to the point when the only expectation is to make it through the day, the week. To cope, somehow. To get to the weekend… where we do the same things, in the same places. We stop living and we exist from day to day, week to week. We drink too much, or stop drinking completely because we worry about drinking too much. We wait for something new on Netflix but and we feel the grief of TV bereavement when we finish something we like because that was a habit for a bit and habits make us feel safe.

We didn’t get any snow last week. Not a fucking flake. My social media feeds were full of bloody snowmen and sledges and sublime scenery and we got drizzle, for two days. I was livid. Not because I’m desperate to throw a snowball which by chance hits my younger son Jack right in the face so he starts crying immediately and we have to go home and everyone hates me for the rest of the day (true story) but because it would have been different. A break from the norm. A break from coping, getting by, managing.

Oh brilliant, snow selfie is it mate? Yeah yeah whatever

But then, the same day that every other bugger in the whole country got the snow, we had a power cut. A proper, old fashioned, 1980s power cut!! I was genuinely giddy with excitement! The strange “oh my God where are the candles??” excitement of a power cut! What would we do? Maybe read by candlelight or play a board game? Is it out all over the village – yes look it is, not a light anywhere, I wonder what’s happened…

And then, in the time it’d taken me to find a match and light the first candles, it all came back on. The TV hummed into life; the lights all over the house [All together now: “It’s like Blackpool bloody illuminations in here!”]. Like a cruel joke, the house lights of normality chased the dramatic darkness of difference into the corners and away under the chairs.

And there we all were again, all the people in the village, suddenly right back where we started. In the old routines.

Coping. Getting by. Managing.

Is this life in 2021?

I say this is not good enough.

I say we deserve more than just coping.

I say that the habits we have built may keep us safe but they limit our expectations of life.

If we let our routines become our lives then we let our lives become… routine.

But make the choice to break your habits, to bend your routine, and that life can rush back in. Because it’s always there, ready for you. Life’s dependable like that.

If you’re a regular reader [what, nothing better to do with your time than read the latest emanation from my fragile psyche? You’re very kind, thank you I do appreciate it.], you’ll know that last week I went for a walk in the woods with my friend Joe. Well since then I’ve walked most mornings – this morning with the good doctor once again [hi Joe!].

I don’t go every morning, partly because sometimes it’s pissing it down and I’m not a total maniac, and partly because it’s the lack of routine to it that makes it so refreshing. As well as filling my lungs and getting my blood pumping around my increasingly corpulent carcass first thing [still proudly “Gym Free Since ’93”], it allows me to see the world at a different time of day, in a different light, with different smells and sounds. It makes me want to paint a picture or write a poem [neither of which I can do, but a boy can dream, right?]. It’s pulled me out of my routine, and made things less routine.

And in case you’re wondering, I haven’t done the same route twice.

Listen, I can’t tell you how to live your life. What I can tell you is that those new routines, and habits – the ones that aren’t just about keeping your brain free but more about keeping your soul safe – they will need to be challenged at some point. Because whatever comes next [and trust me when I tell you that although everything seems uncertain, this too shall pass] we both know it will need you to let go of some of those new things… just like the situation we’re all in at the moment forced us to let go of all the old things, in a single moment.

We didn’t have a choice before. And we didn’t have the chance to prepare.

Now we do have a choice, and we do have the chance.

So, tell me: what’s today going to be like?

[As a small post script, I just want to say how much I fucking love our crazy language. That one word – “routine” – can as a noun mean those commonplace things we regularly do, and as an adjective means dull, conventional and unremarkable is fascinating and joyous to me. I love the idea that our language is so furtile and full that we can push it around and play with it, like a cat toys with a ball of string, lost in a world of simple pleasures. Sorry if I lost you in the double meaning anywhere – I couldn’t help myself.]

Why this, why now?

I’ve always loved writing. When I was a kid, I read everything I could get my hands on, and then when I’d read everything I wrote stories and collected interesting quotations. When I was a teenager, I wrote poetry (of course). When I was in my twenties, I wrote a whole novel (which I only ever showed to one editor because they didn’t like it and I didn’t like them not liking it – not exactly JK Rowling levels of thick skin and determination).

And I’ve always been fascinated by the power of words. The power to move people, to support or cajole or challenge. To connect and to divide. To rise up or crush down.

Over the last few years, my own words are something that have started to bring more responsibility too. Whether that’s presenting to my clients about brand strategy or creative, talking to the agency about our values and vision, coaching or mentoring individuals to be their best, or (increasingly) talking to large groups of strangers about gender equality and building an inclusive workplace… my words have some of their own power of influence too.

Speaking at WACL Gather in May 2019 (picture ©BronacMcNeill)

It occurs to me that pretty much all of the people in the above groups kind of have to listen to me whether they want to or not – be that through politeness or payment. But you don’t have to read any of this, so if you’ve got this far I reckon you’re doing pretty well already.

Here I’m going to be using my words to try to make the world of work and life a better place. At heart I’m a dreamer and an optimist, and that has its strengths and weaknesses – all of which will be on these pages somewhere, asking questions and challenging on how we take things forward.

I’ll be blogging about things that make me want to speak up, but only things where I’ve got a perspective or something to add. None of us need more words about some certain subjects. I’m interested in asking questions and giving food for thought – how can we build truly inclusive working environments where people can be their best and do their best work? How can a shift towards modern masculinity improve the lives of both men and women? How do we turn the theory of all this into practicality?

Through doing this, I’d like to give people pause to think, and perhaps some positive ideas to take forward. If I can connect with some like-minded people then that would be great too.

Please note, there’s a decent chance I might swear a bit here and there, so if that’s not your cup of tea then I apologise in advance and suggest you quietly look away as I take the opportunity to shout #$@&%*! at the absolute top of my voice.

So without further ado, you’re reading, I’m writing… shall we?