Why this, why now?

I’ve always loved writing. When I was a kid, I read everything I could get my hands on, and then when I’d read everything I wrote stories and collected interesting quotations. When I was a teenager, I wrote poetry (of course). When I was in my twenties, I wrote a whole novel (which I only ever showed to one editor because they didn’t like it and I didn’t like them not liking it – not exactly JK Rowling levels of thick skin and determination).

And I’ve always been fascinated by the power of words. The power to move people, to support or cajole or challenge. To connect and to divide. To rise up or crush down.

Over the last few years, my own words are something that have started to bring more responsibility too. Whether that’s presenting to my clients about brand strategy or creative, talking to the agency about our values and vision, coaching or mentoring individuals to be their best, or (increasingly) talking to large groups of strangers about gender equality and building an inclusive workplace… my words have some of their own power of influence too.

Speaking at WACL Gather in May 2019 (picture ©BronacMcNeill)

It occurs to me that pretty much all of the people in the above groups kind of have to listen to me whether they want to or not – be that through politeness or payment. But you don’t have to read any of this, so if you’ve got this far I reckon you’re doing pretty well already.

Here I’m going to be using my words to try to make the world of work and life a better place. At heart I’m a dreamer and an optimist, and that has its strengths and weaknesses – all of which will be on these pages somewhere, asking questions and challenging on how we take things forward.

I’ll be blogging about things that make me want to speak up, but only things where I’ve got a perspective or something to add. None of us need more words about some certain subjects. I’m interested in asking questions and giving food for thought – how can we build truly inclusive working environments where people can be their best and do their best work? How can a shift towards modern masculinity improve the lives of both men and women? How do we turn the theory of all this into practicality?

Through doing this, I’d like to give people pause to think, and perhaps some positive ideas to take forward. If I can connect with some like-minded people then that would be great too.

Please note, there’s a decent chance I might swear a bit here and there, so if that’s not your cup of tea then I apologise in advance and suggest you quietly look away as I take the opportunity to shout #$@&%*! at the absolute top of my voice.

So without further ado, you’re reading, I’m writing… shall we?

My First Blog Post


If I have seen further than others, it is by standing upon the shoulders of giants

— Sir Isaac Newton
Photo by Jou00e3o Jesus on Pexels.com

So here it is – the very first post on my new blog. How exciting. For me anyway. Probably less so for you I’m guessing…

Oh look at that, I’ve started the self-editing inner monologue thing already haven’t I? Can be a bit much and I kind of promised myself I wouldn’t. I’ll do my best from here on in…

Throughout my life I’ve been fortunate enough to be surrounded by some amazing people. I am who I am today because of them, and so if I can see anything (let alone see further) then it’s them who take the credit.

So here’s to those who make me laugh, make me think, make me playful or pensive. Those who support me, or challenge me. Those who make me want to be a little better tomorrow than I am today. A better son or brother or cousin, a better colleague or a better leader. A better dad. A better man.

Every journey starts with a first step, and this is mine. Subscribe below to get notifications when I post updates.

Now all I have to do is press “Publish” on this. Which I’ve been putting off for at least a couple of weeks already. Here goes nothing…