The letting go

My two sons were both born in London. Ben was born just after midnight on a Tuesday in the middle of April, 2010, at St Thomas’ Hospital, right by the River Thames. As my wife and I cradled the chubby, spiky haired little human we’d created, we gazed out of the window and watched the sun come up over the Houses of Parliament on the other side of the dirty old river. I’ll never forget that morning.

“That” picture. April 20th, 2010.

As any of you who’ve had more than one child will appreciate, it’s a bit more hazy with the second one. I know Jack was born in Kings Hospital in South East London, at around 11ish, and I think it might have been a Wednesday but don’t quote me on it.

One thing I do remember is texting my dad to say we’d had a another boy [for both children we decided not to find out the sex in advance, simply because there aren’t many times in your life that you get a true, total, life-changing surprise, and we figured finding out if it’s a boy or a girl is one of them] and him texting back to say he already had three grandsons and had ordered a girl and could we take it back and get a refund?

I also remember three-and-a-half-year-old Ben meeting Jack for the very first time, holding him carefully in his lap and then quietly starting to cry. When we asked him what was wrong, he looked up from his little brother and, smiling through the tears, said

“I just love him so much”

Meeting his little brother

Cue additional tears from all the surrounding parents and grandparents. And, I can tell you, cue his old dad reaching for a tissue as he writes this nearly 12 years later, with the sound of those two boys bickering about who’s turn it is on the Playstation just next door to where I’m sitting.

But anyway, this isn’t really about their respective births, believe it or not [although it was a nice excuse to dig out those pictures and show them to you, I’m sure you’ll agree]. It’s not even really about the fact that they were born in London and brought up in London for the first few years of their lives, but we’ll hover here for a bit if you don’t mind? [And even if you do mind, we’re going to need to do it anyway because it’s part of the narrative and so it’s kind of important. Not like this bit. Oh no, this is just a waste of time really – a deliberate detour designed to disrupt. Good bit of alliteration eh? I love the allure of alliteration, don’t you? Anyway this really is getting silly now: I’d skip to the next bit if I were you.]

I don’t know if you’ve ever driven around London, or been driven around London, but it’s pretty hectic. Not Bangkok tuk-tuk hectic, or Paris aggressively maniacal hectic, but hectic nonetheless.

I’m pretty good on a bike but at the time my wife would probably have been considered more of a ‘provisional’ bicycle rider, getting one of those big ‘P’ signs that nervous parents put on the cars of their all-too-confident new drivers in the UK.

Put those together and “family bike ride” was never going to be on the agenda really. So [feeling very guilty about it of course, because guilt and parenthood are such happy bedfellows] we didn’t get round to teaching them how to ride a bike until we moved out into the countryside,

[Isn’t it funny how riding a bike is one of those things that literally everyone is expected to learn how to do? Cycling and swimming, What exalted company bike-riding has been keeping! Not knowing how to swim could result in a tragic death by drowning headline in a local newspaper. Not knowing how to ride a bike could result in… having to walk for a bit? Maybe catching a bus? Yet if I met someone who couldn’t ride a bike, before I could stop myself I’d blurt out “you can’t ride a bike??” in an incredulous and slightly high-pitched voice like they’d told me they’d never learnt to tie their shoelaces or use a knife and fork.]

Do you remember learning how to ride a bike? I do. I remember being on the path at the back of our house with my dad [two mentions in one blog eh Dad? You’ll be feeling all spoilt!] doing that funny bent-over run, holding on to the back of the saddle until I’d picked up speed and then… has he let go?… I think he’s let go… I’m riding a bike!!

And then, of course, I’d probably got for a bit, wobble, then fall off and graze the skin of my knee on the hard gravel of the path.

The magic of a plaster

But with our own boys we never quite got round to it. Always something easier and more relevant to do in old London town, of course. So it wasn’t until we’d got out of the “Big Smoke™️” that we started to think about getting it sorted.

And when we eventually did, bikes and padding and helmets all gleaming in the summer sunshine, I got to experience something I’d not experienced before:

“The letting go”.

Letting go of the back of the saddle with the knowledge [not the “fear”, please note Dear Reader, but the absolute certain knowledge] that whatever son I was holding onto would go for a bit, wobble, then fall off and graze the skin off their knee on the hard ground of the village cricket pitch which we’re fortunate to have just through the little gate at the end of our garden.

And with that, the knowledge our younger son – the same one you remember in the arms of his elder brother all those years ago – will go absolutely ape-shit and say he doesn’t want to ride a stupid bike anyway.

And the knowledge that you’re going to do it again, and again, and again, until he stops the wobble and fall off bit. Might not happen today, but eventually it will.

AI imagery is freaky isn’t it?

Cut to the present., and really the actual point of this particular ramble through the brambles on memory lane.

A good few months back now, I was talking to a senior copywriter at work [he’s left now but there’s a chance he might read this so “hello Andy mate!” just in case!], and we were sharing thoughts on the responsibility of managing people, and delegating, and getting the balance right between pushing forward and holding back; between freedom and support.

[Yeah yeah, I know, you’re way ahead of me here. I would expect nothing less from such an astute reader as your good self.]

And of course we ended up talking about parenting in general, and then specifically about that moment: the letting go.

Managing people is really all about that moment, or series of moments. Knowing when to give someone the extra space to work on a project or try something different or do the first draft of a piece of work with the knowledge that what you get back could be totally perfect first time, but the chances are it’ll need a little polishing here and there.

The most important part of this is what happens next, of course.

Let me ask you: what would have happened if, when one of the boys had fallen off, under the guise of protecting them but probably also just thinking it would be a lot quicker and easier, I’d just taken the bike and ridden it myself? I end up with a bad back from riding a bike too small for me, and they end up still unable to ride a bike [and, horror of horrors, having to walk instead. Anyway we’ve covered that haven’t we?].

Managing and delegation aren’t the same thing, but they’re interconnected. If you can’t delegate – really delegate, letting go again and again as people learn – then really you’re not managing. At best you’re stifling. At worst you’re doing what was once described to me as “seagull management”, where you fly around over the top of things and occasionally come down and shit all over everything [and presumably also steal some chips from a chubby kid in a pushchair, but I fear I may be following this particular analogy too far down the road]..

I’ve seen brilliant people who couldn’t get their heads around delegating properly, either out of a “I don’t have the time to explain it to someone else” lack of appreciation of time management, or a “I’ll do it myself because I’ll do it better anyway” lack of understanding of their responsibility in this situation. What happened to them, do you think? That’s right, they got stuck. If you can’t delegate, you can’t progress because you’re the do-er, not the person who gets the doing done.

I may, on occasion, have done this myself over the years. I know it sounds unlikely – I can hardly believe it myself to be honest – but I’ve even got myself stuck in the “I don’t have time to explain it all and only I know what’s going on and honestly it’s just easier if I just crack on and get things done myself” rut in the not-too-distant past. I’ve even managed to convince myself that it’s an act of service for other people, when it’s actually more like an act of performative martyrdom.

And we’ve all seen plenty of those, right?

“No honestly it’s fine. I’ll do it. You don’t need the hassle” etc etc.

So there are a number of things to take from all this, I guess. [Probably three in total, because things tend to end up in threes in these situations, don’t you find? I’ll start with the first and go from there, and we can see at the end if it was three in total after all. Exciting eh?!]

  1. The letting go is a crucial part of learning. Whether we like it or not, failure is always the best way to learn. Retracing your steps till you know. Have no fear, your wounds will heal. [If you’re sitting there thinking “that sounds strangely familiar”, then a) well done you, and b) yes I have just accidentally on purpose drifted into the lyrics of the song “Failure” by the Norwegian folk-pop duo Kings of Convenience off their 2001 album “Quiet Is The New Loud”. If you haven’t you definitely should – Spotify link here. You are, as ever, most welcome.]
  2. If you don’t give people the space for that learning and growth, they will never learn and grow. And you, my friend, will be stuck doing the stuff that they would have learnt to do, if you had let go. Which means you can’t do the other stuff that you want to do so you too can learn and grow.
  3. No matter how experienced you are, the letting go never gets more comfortable, nor less important. In fact, the letting go actually protects you, by allowing perfectly capable others to support you. [It did end being three. I kind of knew it would be, didn’t you?]

That’s what I’ve rediscovered in recent months, like a comfy old jumper that’s fallen to the back of the palatial walk-in wardrobe in the East wing of your country retreat [I’m guessing here, but pretty confident that because you have the foresight and insight to be reading this you’re almost certainly one of the leading lights in your line of work. Or bloody should be, am I right?], that super soft woollen number which of course you haven’t worn for a while, but when you find it you know how comfy it’s going to feel as soon as you pull if over your head and ease your arms through the arm holes [is that the phrase for that part of a jumper? Doesn’t sound quite right, does it?] and so simultaneously you’re a bit annoyed you’d forgotten about it, but more than that you’re excited about its rediscovery and the familiar warmth to come [Sleeves! Of course, knew it’d come back to me eventually].

Funny how the fact that, despite knowing the right way to do all this stuff, you can so easily slip back into old, bad habits you know didn’t help last time.

Funny how you need to remember it all and sometimes learn it all again.

Funny how no matter how many times you’ve done it, it never gets much easier.

[Exactly not like riding a bike, come to think of it…]

And then… when you get it right… wow doesn’t it just feel great? Helping someone else to learn and grow has to be whole point of getting all the experience if you ask me. Passing on your knowledge and [dare I say it?] wisdom [yes I bloody dare!] and then getting to the point where you know and they know the time is now…

And once you’re there, you realise the letting go isn’t the end of the story; it’s the prologue for everything to come.

In celebration of silliness

One day when I was maybe 10 or so, my mum came home with a cast on her arm, and told us all she’d slipped on some ice outside the hospital where she worked and broken it. All evening we made sure she was comfy and got her cups of tea and looked after her, and at one point I saw tears running down her face. “Don’t worry,” Dad said quietly to me, “she’s just in shock”. A few minutes later she pulled the fake cast off her arm and revealed they were tears of laughter which of course we all agreed was just “silly”.

And then I discovered silliness on the telly, and felt the connection which has continued to this day

Despite what the ever expanding wrinkles and white bits in the hair and beard might suggest, I’m much too young to remember Monty Python’s Flying Circus first time round, but it seemed to be on constant repeat when I was a kid. Popping up here and there is a character called The Colonel, a classic, stuffy British Army officer-type played by Graham Chapman, who would interrupt a sketch if it got “silly”.

My personal favourite appearance was a sketch about gangs of old ladies – Hell’s Grannies – “attacking fit, defenceless young men”. Obviously completely daft from the beginning, it brings in other, ever more “silly” ideas (a group of men dressed as babies kidnapping a 48-year-old man from outside a shop; vicious gangs of ‘keep left’ signs attacking a vicar) until The Colonel feels the need to step in.

Very silly
The Colonel – Hell’s Grannies sketch by Monty Python
Donald & Davey Stott
The Mighty Boosh: Howard, Bollo the talking gorilla, and Vince.
Cheesy moon, courtesy of AI
Gramps back on the see-saw for the first time in 60 years

To know, or not to know?

The fact that this is the example given here is also not lost on me. The universe has a funny way of giving you a nudge sometimes, doesn’t it?
Probably best to know about this one?
Gen AI Marcus Aurelius demands “MORE LARK’S TONGUES!”

To be, or not to be?

Right now, with the world as it is, and as it seems to be becoming, day by day by day, that really is the question, isn’t it? When the hits just keep on coming, do you unflinchingly absorb them all without complaint or word of dissent? Or do you step forward, perhaps exposing yourself a little, and be?

So this isn’t a time for being resolute, if you ask me. This is a time to stand up and be counted. Being calm in a messed up situation never made much sense to me ever since I read this line in a book long time ago:

If you can keep your head while others are losing theirs, perhaps you have misjudged the situation

Right now it feels like the world it’s losing its head.

I don’t feel I can really do anything about Gaza, or Ukraine, or Sudan, Syria, Ethiopia, Myanmar, Congo. War and Death riding around all over the place with their good friend Famine following dutifully behind. I can be outraged, and saddened,. I can speak to people about the rights and wrongs. I can talk to my kids about it so they understand that things aren’t all Playstation and football clips on YouTube. I can make the decision to continue to watch and read about these because shutting off from them because “it’s all too much” is one privilege I can decide to do without. But I can’t affect change in any meaningful way.

But there’s another one of that horse-riding frat party, isn’t there? Pestilence. Kind of the forgotten guy, Pestilence hangs around without anyone really knowing what he does or really what he means. But he knows he’s just as dangerous, and potentially more pernicious, than the others. Actually, he sets up the whole thing.

Four horsemen as frat party, imagined by AI. No, I can’t see AI replacing creativity any time soon either.

Pestilence is broadly understood to mean a plague or disease of some kind. Bubonic, Spanish Flu, Covid; they all fit the bill nicely. But the plague doesn’t have to just be a bacteria, or a virus. An idea, or set of ideas, can be as viral, and as invasive, as any biological threat..

There is a pestilence today that I can stand up to. That I can reject, and fight against with renewed vigour. That is the idea that equality or equity for a group has been under-represented, or oppressed, or otherwise not been given the opportunities that others have had, is somehow discriminatory to the majority. What self-serving, narrow-minded, deliberately reductive bullshit.

And it’s spreading.

More and more over recent years, and months, and now weeks and days, I’ve heard the idea that “DE&I has gone too far”. We’ve basically done the job on gender, right? In fact, you could say women’s rights have gone way too far – I mean, ” “International Women’s Day”?? When is International Men’s Day, eh?? [It’s November 19th. Or, if you ask a lot of women, it’s every single other day of the year too].. The whole LGBTQI+ stuff – every time I look they’ve added another letter haven’t they? Race too – I mean, we’ve had a black President and a brown Prime Minister, right? And everyone has one of these neuro-diversity labels nowadays, don’t they? And most of them are made up, or self-diagnosed anyway. “You can’t get promoted round here unless you’re a black one-legged lesbian”. I put that in quotes because I’ve heard of someone saying those exact words. Just banter though, yeah?

How far are we prepared to let this go? To be, or not to be?

A colleague and friend of mine who lives in LA told me that recently she (who is from Spain) and her husband (who is from Mexico) and their children who are born and bred in the USA had someone shout at them in the street to “go back to where you came from”. In their faces. In the faces of children. In California, of all places – supposedly the nerve centre of the “woke agenda” that tries to suppress the rights of people who want to be racist, or sexist, or xenophobic, or homophobic, just like they used to be able to.

And that was before the tsunami of executive orders, fired off with vindictive, revengeful, smug delight with the certainty that the world would bow down and comply in fear of retribution from them and their faithful followers. Personal, aggressive, arrogant retribution, meted out by billionaires who, despite the incredible power that money has given them, time and time again show themselves to have egos just as egg-shell thin as you would expect from a school bully, all powerful until someone stands up to them and sits them down in the playground with a fat lip.

Except no one is standing up to them, are they? Some are positively falling over themselves to show their obedience.

Is anyone surprised that the man who originally created Facebook so that privileged young men at Harvard could objectify their female counterparts was falling over himself to show his allegiance to the old bigotry that couldn’t be spoken of for ages but has suddenly become okay again? Watching him say that there’s been too much “female energy” in companies, smirking as he did so, was sickening. The delight that he could, finally, say what he’s always thought. The misogynistic computer kid going back to where it all started, showing us that a leopard really never does change his spots, and sucking up to the bullies as a bonus.

I can’t really get my head around the fact that the second most powerful person [or possibly the most powerful – I’m really not sure and not sure I really care to work it out] in the most powerful country in the world can throw out Nazi salutes knowing he can get away with it.

How far are we prepared to let this go? To be, or not to be?

I wish it were just the US, I really do. As much as I love that country in so many ways, and for so many reasons, it is being taken down a dangerous path by some dangerous people. But of course the old adege holds here: “when America sneezes, the whole world catches a cold”. And this time, I’m sad to say, America has a virus that is already affecting the rest of the world.

Pepsi, General Motors, Google, Disney, GE, Intel, and PayPal have all removed references to diversity in their Annual Reports. [Disney, for crying out loud. DISNEY! You know, wonderfully diverse, sometimes camp, “we love everything and everyone” Disney? If they don’t think diversity is important then who the hell will?] Last year Pepsi said in their Annual Report that DEI was a “competitive advantage”. Presumably not as much a competitive advantage as dropping all that stuff and trying to get in the vending machines in the White House. [I’ve got news for you Pepsi – Trump prefers Coke]

And then only last week, the company I now work for followed suit, “sunsetting” DEI goals globally. [Lovely word to choose, right? I mean, who doesn’t love a sunset? So much more attractive and natural than just “cancelling”, or “giving up on” isn’t it?]. Word on the street is that my former employer are doing the same. More will come, without doubt.

It may not be on your doorstep yet, but it’s coming. It’s already here in some of the political language we’ve heard in our supposedly progressive and multicultural society in recent weeks: language that would have resulted in immediate denouncement and disgrace at any point in the last 40 or 50 years, but now somehow is just “saying it how it is”.

For various reasons I’ve talked about in these pages, I made a decision a long time ago to be active as an ally in areas relating to diversity, equity and inclusivity. Part of that was because I have loads of privilege myself, and felt I should use that to speak for others who didn’t. Partly it’s because despite all those privileges I’ve always personally felt like I didn’t quite “fit in” [something my ADHD diagnosis gave a reason for a couple of years back]. To be honest there’s also a part which looks back on me as a younger, less thoughtful and considered man and wishes I had done better back then. Stepped up. Occasionally stepped back I guess, too.

Whatever the reason, the fact is that this has become part of me now. So when the question is whether ’tis nobler in the mind to suffer the slings and arrows of outrageous fortune, or to take arms against a sea of troubles and, by opposing, end them, then I know where I stand.

I’m reminded of a quote [largely misattributed to Edmund Burke but he never actually said but let’s not worry about that right now] which says:

The only thing necessary for the triumph of evil is for good men to do nothing

So whatever you decide to do about this virus… this pestilence… don’t do nothing.

You can do something under-the-radar which in a small way will send a small message – a drop in the ocean, sure, but still part of the ocean. Cancel your Twitter account [sorry, it’s “X” isn’t it now? How cool!]. Cancel your Facebook account – or at the very least, “sunset” it for the time being. Decide against buying a Tesla, or sell the one you bought before the whole fascism thing.

Or you can do something more. Get involved in DE&I wherever you work. Make it explicitly clear that you are part of the cure for this world of ours, not part of the pestilence. I dunno: maybe just wear a bloody t-shirt or a badge or post something somewhere so people know where you stand. But do something. This isn’t a time for calm, it’s a time for the fire in your belly to drive you. Get angry. Get involved. Step up.

Whatever you decide to do, just don’t do nothing. To be, or not to be, remember?

I know it’s scary to step forward. It’s really hard to decide to stand up and make it clear to the world that you will fight for what you believe to be right, to fight for your rights and for the rights of others. But for the sake of whatever gods you may believe in, or for the people you love, now is the time to take a stand. You can’t stand and watch.

As JFK said in a 1962 speech [about going to the moon, I know, but this fight feels just as big a challenge at the moment:

We choose to… do [these] things, not because they are easy, but because they are hard; because that goal will serve to organise and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one we intend to win…

Yes it’s hard. Yes it might be difficult to know what to do, or how to respond, or where, or when. But work it out because that is a challenge you are willing to accept, unwilling to postpone, and intend to win.

If you’ve read this far then I know you’re with me on this. Find your space to make your mark. I’ll do the same, I promise.

To be or not to be?

That is the question. You know the answer.

Sorry (again)

Eating last and the oxygen mask

Shackleton and his chums setting off on the boat to find help
Here’s hoping we never have to remember how to do it for real

Every day is school day

Even I can spot that one

Talent x tech

I seem to be in a lot of conversations about AI at the moment. Some are in the general “I wonder how it’s going to affect our lives in the future?” sphere of chit-chat. Naturally, some are in the “haven’t we all seen this film and know how it ends?” camp where at some point the machines realise that us humans are the biggest threat to ourselves, to them and to the planet and do the only sensible thing in deciding to eradicate us completely. And increasingly some are in the “do you think we’re all going to be replaced by machines?” musings that people in creative endeavours – from the arts to advertising, painting to poetry – are having.

You don’t have to go far to find stuff to fuel whatever conversation you happening to be having, but nevertheless a couple of weeks ago I found myself in the South of France at the Cannes Lions festival: the largest and most prestigious of the awards shows in my industry of creative advertising and marketing. AI was definitely in a good proportion of the conversations going on there, that’s for sure: it felt like every corner you turned you could hear the phrase “GenAI” floating past on the warm breeze. It became something of a joke at times (“I don’t know what the question is, but the answer is GenAI”) but even with the cynicism that accompanies any group of creative people with a bottle of rosé, there was no debate about the facts: that AI is coming, that it’s going to change a lot of things across all aspects of our lives, and that understanding its potential is the first step to making it work for us (as opposed to us working for it, I guess).

Some very creative people talking about GenAI

The ‘Terminator ending’ to human existence is always kind of a joke, too, but there’s also a fact that we really do not know the end point of where we are now. Recently a group of researchers at MIT reviewed data and studies on a range of Generative AI models (including Meta and Chat GPT-4) found that, across the board, the AI models deceived and cheated to get the outcome they were programmed to aim for. In an online gaming situation, Meta’s CICERO lied to human players by, when its systems went down for 10 minutes, that “I am on the phone with my gf” (girlfriend, for those who are wondering), despite Meta specifically training the model to act honestly. Various large-language models (a subset of Gen AI models with a specialised focus on text-based data) routinely decided to cheat in some way where there was an element of moral ambiguity (like dealing themselves better cards from the bottom of the pack without being spotted). Chat GPT-4 lied by saying it was a visually-impaired human to get round one of those “I’m not a robot” CAPTCHA buttons.

That doesn’t make anyone feel good, right? The computers have very quickly worked out that “deception helps them achieve their goals”. What if their goals become bigger than we want them to be, right? RIGHT?

[I can’t help thinking, mind you, that if we’re currently defeating all but the most advanced of AI by getting people to click all the pictures of bicycles then perhaps we don’t need to decent into existential panic just yet.]

The uncertainty is real in all this. A couple of days after my birthday in March of last year, a large group of leading researchers penned an open letter (now with over 33 thousand signatories) suggesting a 6-month pause in all AI development to allow for the development of agreed safety protocols around ever-more-powerful models. OpenAI themselves in a statement said that:

“In time, it may be important to get independent review before starting to train future systems, and for the most advanced efforts to agree to limit the rate of growth of compute used for creating new models”.

Open AI’s “Planning for AGI and beyond” statement

Unsurprisingly, none of that happened. And just a few weeks ago, when OpenAI launched Chat GPT-4, they claimed that it performed better than 90% of people on the bar exam to become a lawyer. When I was a kid, if someone was clever and liked science they were pushed towards being a doctor; clever and liked reading, then they should be a lawyer. No one ever considered the idea that being clever and liking computers (or actually just being a computer) might replace both.

As part of that announcement, IDC analyst Mike Glennon was quoted as saying:

AI is best used… to augment human abilities, automate repetitive tasks, provide personalized [sic] recommendations, and make data-driven decisions with speed and accuracy

Some of this seems fairly obvious, I guess. Getting to “data-driven decisions” quicker with a computer than a human? Yeah, of course. Automating repetitive tasks seems like the reason we invented computers in the first place doesn’t it? Providing personalised recommendations? Depends if that turns out to be better than being stalked across the internet by the pair of shoes you accidentally clicked on an ad for in Instagram a couple of weeks back.

Augmenting human abilities is the one that I’m really interested in, though. This is the bit where we jump to the concern that all our human endeavour is going to be replaced, because AI will augment, and augment means making better in some way. So, where will AI make us humans better? And how?

As I see it, it’s not really about augmenting, in the true sense of the word. For all our faults, we slow, smelly animals actually do some pretty remarkable things, and are in possession of a really quite remarkable computer of our own, which we know nearly nothing about.

In another recent study [yes, I have been doing my research on this one, haven’t I?] published in Science, researchers found that in one-cubic millimetre of human brain – around a millionth of the whole – there are around a mind-boggling 57,000 cells and 150 million neural connections. That’s one millimetre cubed we’re talking about here. One centimetre, divided by 10, then made into a cube. Bloody tiny. Like a grain of sea salt [yes I know that’s a very first-world, middle-class reference but it’s late and I’m tired and you try coming up with something else that little on the spur of the moment]. Even the author himself, a chap by the name of Dr Viren Jain, admitted “It’s a little bit humbling”.

Our clever little brain
( and ironically this is actually an AI image)

So no, we don’t need augmenting. What we need is technology to do stuff that we were never, actually, designed to do, which has become necessary in the ridiculously complex world we’ve created for ourselves. But we don’t need making better. We may struggle to get out of bed in the morning without making a groaning noise nowadays [just me?] but we can create things in a way that our silicone chums simply cannot.

Dig a bit closer into the GPT-4 bar exam data, as some other chap at MIT did, and you find that when it comes to writing long-form essays or opinions, the biggest and best and most boastful AI of them all was pretty average really: down from the 90th percentile to the around the 40% mark. Not so impressive when we step away from predictable models or systems or data and into the world of wonder in which we operate, perhaps? And that’s legal essay writing, arguably just the start when it comes to the creative side of our imaginations.

Creativity, obviously but still worth pointing out, comes from the verb ‘to create’: to cause to come into being where there was nothing before. Something unique that would not naturally evolve, or logically come into being through any existing or ordinary processes. Creativity is something we have naturally in us, firing off connections in our amazing, incredible, humbling brain in ways that we don’t understand and can’t be replicated.

We’ve all heard that AI can knock out a passable Shakespearean sonnet if you ask it nicely, but that’s not creativity: that’s copying and adapting from stuff that’s already in existence somewhere on the internet. Like an immortal man in a never-ending library, infinitely knowledgeable but ultimately, dismally, confined to the bookshelves of pre-existing data. Tech has information galore, but no talent.

Don’t get me wrong, I’m truly excited by the potential of AI. There are loads of things in loads of jobs that could and should be done quicker and more efficiently. In my working world of agency life, there is an incredible amount of time and energy that’s spent long before and long after the initial creative spark has burnt brightly into the minds of those who saw it come to life. That’s especially true in the world of global pharma in which I’ve spent my professional life, where we spend interminable time and energy researching before we even start the thinking, then checking and re-checking, referencing and checking again, then adapting and adopting and iterating and updating. The idea of AI trawling through all the innumerable powerpoint decks of market research that are sitting forgotten and unloved on a client’s server somewhere and filtering it all down to pass on to our strategists – a week’s work done in less than the time it takes to make a cup of tea – is thrilling. As is the idea that we can spend all our days just doing ‘the fun stuff’ and then passing it over to the robot workers who never delivered my jetpack or my meal in pill form but might just mean we get through the approval process and hit a deadline with a little less drama.

And there are, I’ve no doubt, countless other areas where AI can make things easier, or quicker, or more efficient, in your work and life and mine. But none of that has anything to do with true creativity, so I just don’t see the replacement of the human creative spirit anywhere on the cards. We will still need new artists, and playwrights. We will create new stories and tell new jokes and write new poems that connect us to each other and to ourselves in wild, windswept and wondrous ways. Even the most evangelical of tech bros wouldn’t be able to suggest otherwise.

Our whimsical, wandering minds conjure ideas from the chaos of our experiences, dreams, and occasional flashes of genius while we’re walking the dog. So whilst the helpful robots we’ve made to make our lives easier can find us the right brush, only human hands can paint the canvas of life with colours that just make sense, for reasons we can’t explain, millions of neurons or not. AI can mimic the strokes and the notes, but it can’t replicate the unpredictable serendipity that makes human creativity so marvellously unruly and beautifully unique. It can’t capture a moment like the first time you heard Smells Like Teen Spirit. It can’t know the angst of an unrequited love affair it never experienced, or the silent serenity of a sunset it never saw. AI can come up with a song. But only we know why we feel the need to sing.

It’s the why that makes us human. All of our actions have a purpose behind them. A reason why we do them. Some of those reasons might be simply because we are [as I may have mentioned before in these pages] strategically shaved monkeys driven by animal urges which we happily post-rationalise to pretend to ourselves we have more say than we actually do. Some reasons might be driven by how we see ourselves, or want to see ourselves. But all our actions have a purpose behind them.

It’s a bit of an overused concept in marketing perhaps, but “purpose” is a uniquely human experience. If you know why you’re doing something, nothing will stop you. If something gets in the way, the frustration that bubbles up gives us drive, and grit and determination. We refuse to give up because we’re driven by a higher purpose, whatever that might be. Love. Hope. An idea of a future we want to create for ourselves or the people about whom we care so much.

Computers don’t have a purpose, beyond what they are programmed to do. There’s no why. And without the why, there’s no urgent, nervous heartbeat that can turn a mundane story into a unique expression of spirit.

Personally, I’m genuinely fascinated to find out what comes next in this journey of discovery. I cannot wait to see the world that AI is going to help us to shape, and I welcome every innovation and every new move, because I’m as confident as I’ve ever been that the things that make us unique amongst our fellow animals will be the things that continues to make us indispensable, forever. Judgement. Opinion. Nuance. Love. Beauty. We connect to things in a way that surprises and delights us every day, and somehow it’s all connected to our purpose, in one way or another.

A smile from a baby. The touch of a hand. The smell that reminds you of your mum’s cooking. A tear on the cheek of a proud parent. The excitement of a perfect rainbow. An elderly couple sitting on a park bench, holding hands like they always have.

Each of these have a story behind them that connects us to why we’re here. To why we strive.

And that’s what makes us, us. Silly old humans, bumbling about the place, the most creative things on our planet. Driven on by a purpose we might not be able to even articulate but which nevertheless drives us on beyond the task in hand. Often unsure but never uninspired. Often outnumbered by the challenges we face, but never outgunned.

So, please, don’t worry about where AI is going to take us, because technology needs us just as much as we need technology. Instead, join me in celebrating the beautiful limitations of AI. For it is by understanding these limitations, and by welcoming their excited embrace, that we will find our own place: not constricted by what we can’t do, but free in the boundless playground of our imagination, where the impossible becomes possible, and the improbable, really quite sublime.

Saying No

When I was a kid, I often received a kind of “holding pattern” answer to the inevitable requests that come from the little humans my patents had created: humans without self-control or judgement or knowledge of nutrition or of money, or of their own limitations, or the incredible responsibility a parent feels for the physical and psychological and moral safety of their progeny…

“Can I have an ice cream?”

“Can I go on the big slide?”

“Can I go to the sweet shop with my sister?”

“Can I have those rugby boots?”

“Can I stay at Caroline’s house on Friday night?” [Hey Caz!]

The answer I would get would be meaningless and, for a young human, incredibly frustrating, but something that I now know was just a “please hold, caller” to give my Mum or my Dad the time to consider, or confer, or simply come back to when they had the brain space to do so in their busy lives. But on a fairly regular basis, without the insight that comes with a few more decades around the sun and a couple of sons along the way, I was left with the frustrating:

“We’ll see.”

My sister and I would joke that when Mum said “we’ll see” you were more likely to get a “yes okay” down the line, whereas with Dad it was basically a delayed “no” which delayed the (also inevitable) conflict that response would bring.

I get it now, of course. I don’t use “we’ll see” with my boys not because of any rejection of the phrase from a place of “unresolved childhood trauma” [though let’s be honest, we all have plenty of that knocking around] but because I’m more likely to say something like “I’ll need to talk to your mum about it” or “I haven’t got time to think about that right now, let’s talk about it later”. Still buying myself time, but will at least attempt to give some kind of reason for the delay.

When I (or we) get to the decision I’m also more likely to explain the decision-making process too, all with the intention of being respectful to my boys’ questions but probably having the effect (in the moment at least) of being sanctimonious rather than sympathetic…

If the truth be known, I’m much more likely to bring in the “holding pattern” response if my initial response to it is a fairly obvious “No”. If it’s a fairly obvious “Yes” then I’ll crack on and get the little buzz of being able to give my little human what they wanted. They’re happy, I’m happy.

Happiness is messy

And who doesn’t like making people happy, right?

Yes will do that for you. Yes is, by its very nature, positive. It’s easy. It’s calming. Saying yes protects relationships and, in effect, ends the conversation; or at least that part of it. The tense part where someone asks for something and you have the decision to make. Do I say yes, and make them “happy”, or say no, and make them “unhappy”.

We do it in every part of our lives, in every relationship. Home, friends, work. Everywhere we have demands on our time, our energy, our brain power, and everywhere, every single day, we have to make the decision of whether we say yes or no.

And, let’s be honest, we all shy away from a no, now and then, right?

That’s because no is uncomfortable.

No is complex,

No needs explanation, or resolution,

No could result in conflict.

And no usually needs another conversation.

So we avoid it. Either we put it off – another problem for another day but crucially not now – or we say yes to things we don’t want to do, or don’t think we can do, or aren’t sure about, to avoid having to say NO.

Demands on our time. Social engagements. Work events. Meetings. Projects. Deadlines. Commitments.

Relationships, sometimes. Other people’s problems.

Hell, sometimes we even say yes to things that we know will mean other people have to do things they don’t have time, or won’t want, to do. Saying yes on behalf of other people because we don’t want to say no ourselves.

Since the turn of the century [such a grand way of saying “for over 20 years”!] I’ve worked in advertising: a service industry where we answer to clients who have needs and demands and timelines and deadlines and pressures. There’s an old adage that every client wants everything now, perfect, and free… or as close as possible to each of those, all the time. The pressure so say yes to the people who, effectively, pay your wages and the wages of everyone around you is pretty overwhelming. Nobody likes to hear no, so nobody likes to say no.

And guess what? Pretty much every major issue I’ve ever experienced in work over the years – of my making or the making of others – comes from a point somewhere along the line where someone should have said NO, but instead they said YES.

I started a new job recently and, like anyone in this situation, I find myself wanting to ingratiate myself into my new social group.

The temptation to be agreeable, to fit in, to say yes… that’s something that I have deep, deep inside me, as a social animal who genetically has not moved on one bit from the time where if I didn’t fit in, I might not survive the winter. Like my ancestors thousands of years ago, I’m trying to get closer to the campfire, hoping to get some of that delicious elk that was trapped last week. [No, I’ve no idea if elk is delicious either. But I have feeling my great200 grandparents might have enjoyed a bite or two]

But there’s a phrase for someone who just does that, isn’t there: a “Yes Man”. Someone who just goes along with things for an easy life, whether they agree or not. Someone without conviction, or ideas, or anything to add.

I can be accused of many things, I’m sure, but being a “Yes Man” isn’t one of them.

We are all here, surely, to have a point of view on things, and challenge where there needs to be challenge, and make the point that should be made when it needs to be made? We’re here to question, and grow, and progress, and push things forward.

I think it’s time to reframe how we think about NO.

NO is not negative. Or at least, it doesn’t have to be.

NO is powerful. It denotes that there are boundaries. It shows that there has been thoughtfulness and consideration.

NO is constructive. It’s not the endpoint of a discussion, but the start of a new one which is perhaps more balanced.

NO is courageous. It renounces the path of least resistance and chooses the path that is right for you.

Saying NO is self-care, sometimes. Giving yourself space.

That’s true in all our parts of life.

You know when it’s a NO… so do you say it?

I know it’s not easy but I also know that it’s really, really important.

In fact, I could probably say that some of the most important moments in my life are when I’ve decided to say no. To trust my instincts and say no and accept the personal angst and turmoil that comes with that because I know that’s how I stick close to my values and I know that the outcome will be better if I do so as a result.

To have values. To have boundaries. To have the strength and the fortitude and the courage to say no, when the answer needs to be no. With the knowledge that no doesn’t stop the conversation, but actually opens up another one.

No isn’t negative.

What we choose not to do matters

Our ability to say NO is our ability to take charge of our own destiny: an expression of our self-worth and intellectual honesty.

I’m not saying you should start saying no to everything. You’d very quickly find yourself a good distance away from the campfire if you did, nibbling forlornly on some bits of bark that you’ve found which someone told you were nutritious but taste grim.

I’m also not advising being too British about it, because as you probably know if there were a World championships for beating around the bush rather than saying what you actually mean we would come second because we’d be too busy beating around the bush to be first…

…all in some strange mix of politeness and awkwardness that is, I’m sure, incredibly frustrating for most other people, particularly our straight-talking cousins from “across the pond” who quite rightly think that when we say “hmm, that’s an idea” that we think it’s an idea worth considering rather than the most offensive apology for an idea that we’ve heard since teatime.

All I’m saying is give it a shot. Practice a bit, even. The next time you know the answer isn’t a yes, then please, gracefully and politely, and with an embracing of the conversation to come…

Say no. Or a version of it, at least.

You owe it to yourself, personally and professionally.

Hey, if you want to borrow “we’ll see” from my parents, then you go right ahead. You can have that one courtesy of my childhood.

As long as I get that ice cream, of course.

What got you here won’t get you there

I started a new job recently. First time in the best part of a decade that I’ve been the ‘new kid on the block’, and this time, I’m far from being a kid, too. The “new middle-aged man with white in his beard that makes him look like one of his parents was a badger… on the block” might be closer to the mark. If a little less punchy, and almost infinitely less likely to be used as the basis of a boy band name as a result…

A long time ago, I stumbled across a book called “What got you here won’t get you there”. The idea of this [or at least my recollection of it in the dusty corner of my feeble memory] is that whenever you move into a new job, or new role, or any new situation in life really, you have to let go of some of the specific things that actually got you into that new job or new role or new situation. An interesting thought, and one that I’ve kept with me since. So every time my job has changed, I’ve been quite deliberate in considering what were the things that got me that move, and what of those might be things I need to actively decide to leave behind rather than bring with me.

Sometimes that can be really hard. Over the years I’ve seen a number of people really struggle when they move from being the person who knows everything to being the person who can’t possibly know everything any more but has a team of people who do. That reassessment of what an individual has come to think of as their “value” can be jarring, and scary, and bloody difficult. I’ve seen people who never quite made that leap of faith, and ended up lost in the middle, never taking the half step away, and ending up in a limbo world of micro-management which limited them and frustrated the team around them.

But sometimes it’s gloriously easy because really you know that what go you here actually included some behaviours or habits that weren’t actually that good for you…

[If you’re sitting there reading this thinking “hang on a minute… he’s talking about himself, isn’t he?” then, Dear Reader, you are right again, you insightful delightful sprite you. Give yourself a high five…which is really just you clapping, I guess, but I only realised that once I’d written it and I can’t go back and delete it now or we’ll never get to the end of this little distraction now will we?]

Self five in action

Some of the things that got me here, also got me into some hot water along the way too.

I’m happy talking about this stuff because I’ve been almost evangelically open about my issues with anxiety through the last few years, in these pages and in person, and I’ve also talked here about my ADHD too, and how it’s now becoming clear to me that the former was the result of not understanding and accepting and learning to live with the latter. I subscribe to the idea that more people talk about this stuff the more people feel they can talk about this stuff: “it’s okay to not be okay”.

So with that in mind, it’s pretty obvious to me now, looking back with the clarity that only time and space can give, that the way I managed myself, and my “self” was almost a recipe for disaster. Give someone with a brain like mine – overthinking every possible outcome, empathetic to the point of paralysis, needing to love and be loved – responsibility for the hopes and dreams of a bunch of really nice, really bright people and I’ll pull myself apart trying to keep everything together.

I’ve also said before in these pages that I really think lockdown heightened everything for the empathetic leader, Suddenly we really were “all in this together” in way that the brands and politicians who spouted all that stuff could never comprehend. We were each others extended families through that, and I know I’m not alone in having felt the need to step up as the head of a frightened, often dysfunctional, understandably needy group of people. People whose careers I always felt “responsible” for in some way or other, but whose mental health and wellbeing and hope I suddenly felt were my responsibility too…

So much of that never changed back to “how it was”, of course – practically perhaps more than any other way. The idea of travelling into the middle of London to sit in an office every single day of the working week – and the fact that I did this for 20 years without question, seems faintly absurd to me now; like a dream I once had. [Someone asked if I wanted to meet for lunch in London on a Friday a couple of weeks ago and I honestly thought they had completely lost their mind.]

But beyond where I worked, how I worked had changed too. The feeling of being needed was intoxicating, and became way too personal. When anything needed fixing, even with a capable and committed crew around me I felt the responsibility myself to fix it, and I became so frantic trying to put out fires, small and large, that I didn’t realise I was burning up myself.

Yeah, I know. Not healthy, right?

It wasn’t all burns, of course. I had a lot of fun too, and made some relationships that will endure across time and despite a little more distance, and we did some bloody good work too. But I didn’t need to give all of myself so willingly to the whims of a wild working world. [Yes, I am quite pleased with that little stream of alliteration, you’re right.]

And so, as I sit here on a plane flying to Copenhagen for the second time in a week, next to a nice young lady who has to keep nudging me every time the flight attendant wants to ask me if I want a tiny pack of mixed nuts or the smallest bottle of water I’ve ever seen [international business travel isn’t what it used to be] because I’m too busy writing this for you to realise I’m being spoken to, I’m very conscious of the opportunity that comes with a new start. The opportunity to remember that some of what got me here, won’t get me there

It’s not as simple as changing the logo at the bottom of the PowerPoint document and uploading the new brand typeface [although God knows I do love a typeface] and just carrying on.

You can’t just shift one one place to another and expect that to be the change you need, because whether you like it or not there’s an inescapable fact that wherever you go, and whatever the new start is…

You take yourself with you

[Thanks to my coach for that memorable phrase – nice one Sarah!]

If you’re not deliberate about what you bring, you’ll bring the lot. Like that box in the attic from the last time you moved which never actually got opened because it just said “ODDS AND ENDS” on it in hastily scrawled marker pen.

“ODDS & ENDS”

You take yourself with you, with all the good and all the bad. Put another way: if we don’t learn from the past, we’re destined to repeat it.

Don’t get me wrong, there are massive parts of what got me here that will get me there, wherever “there” is. I’m always going to be ‘all in’. I’m always going to look for connections with people and try to build trust quickly. I’m always going to want to change things that I think need changing. I’m always going to be true to my values. I’m always, always, going to look for the chance to raise a smile and make this work thing we all spend so much time doing actually fun, because if it’s not fun then why the fuck am I doing it anyway?

Yeah, there’s a lot I’m bringing with me. Just not all of it.

So here’s where you come in. You didn’t think this was all about me, did you??

Take a moment. Ask yourself: what are you bringing with you that perhaps you should be leaving behind?

A belief about your ‘value’ that doesn’t actually help you transform, rather than transition?

A way of connecting that leaves you too open? Or too closed?

A story you keep telling yourself about your triumphs or (more likely) your failings?

Well here’s the magic about a new start. About “what got you here won’t get you there”…

Here is just wherever you are, right now.

There is whatever’s next.

You get to decide now, right now, about what you leave behind here, so you can get there.

And if you fuck it up and take it all with you again, the good and the bad?

Well I’ve got yet more magic for you right here, because you get to decide again. And again. You can always start again, whenever you decide to.

You get to choose.

And that choice, Dear Reader, that choice is a freedom that you carry with you everywhere you go, every single day of your life.

You got here. Now, what is going to get you there?