Checking my privilege

I am The Man. By that I don’t mean that I am totally ace in every way, because I’m totally not. I’m not going for a “You’re the man!” vibe. Rather, I am The Man as in “stick it to The Man”. Because on the face of it, I am the classic authority figure, crossing pretty much every box on a diversity list. 

Male, white, straight, middle-aged, middle-class, able-bodied, cisgender, neurotypical. Hell, I’m even privately educated. I’ve got a few mental health bits and bobs I’m bumbling through (more of that in a post in due course, methinks!) but on face value I am the establishment; an embodiment of The Patriarchy.

I am “THE MAN”.

Each one of those has got me some kind of advantage, in some way, big or small, that I didn’t earn in any way. All of it was just handed to me by nature or nurture. All of it is a privilege in some way.

I’ve always been aware of that privilege to a degree, but it’s not until I’ve found myself in more and more conversations around different areas of diversity that it’s been clear that I’m pretty much always in the majority rather than the minority. And on the whole it’s not the majority who get beaten down or overlooked or oppressed.

In Grayson Perry’s book “The Descent of Man” (read it, it’s good) he calls it “Default Man” – the ‘norm’ around which the world is forced to adapt.

That’s what privilege does for you. All of which sometimes makes for some interesting introspection. When you’re THE MAN, you’re the bloody problem – can you be part of the solution too…?

On top of that, there’s an interesting nuance to show that even if you don’t cross all the boxes, there might still be privilege, because it’s fluid and relative, as demonstrated by a story a good friend told me recently of his own experience.

He’s a highly intelligent and highly educated man who happens to be gay and decided to get involved in his work Pride event. At the first meeting, and for the first time in his life, he was faced with the idea that actually being a middle-class, white, gay man is a bloody breeze when you don’t have to layer on racial stereotypes or cultural expectations, or being transgender, or being disabled.

Suddenly “just being a gay man without anything else to worry about” was a privilege in itself: a new perspective, and one that was both surprising and humbling.

Cards designed by Fabiola Lara https://www.instagram.com/fabiolitadraws

Now, I’m hyper-aware of my privilege, across all the parameters outlined and probably a few more too. But rather than let it hold me back and be a reason not to have a point of view, I think it drives me on. Some of the advantages I’ve had have, in some way, got me to where I am today, with a point of view and a social conscience, outwardly confident, usually erudite (if a little verbose) and, now in my life and career, with something to say.

And so I believe I’ve got a responsibility – a duty even – to stand up and speak up. Because if I can’t speak up, with all the privilege I benefit from, then who can?

All any of us can do is be aware of our own privilege, and be respectful of the advantage that gives us. And, whatever privilege you have, use it for good if you can. 

Because from someone else’s perspective, there’s a good chance that you really are the lucky one.

Why the hell do we need International Men’s Day??

Chances are you’ve probably heard of International Women’s Day. It lands on March 8th, and always has a celebratory feel – women celebrating other women, supporting each other and championing gender equality.  Big events, talks, commentary – all positive and future-focussed.

But also on International Women’s Day, there’s always an undercurrent from a certain type of man; a dismissive, faux-outrage “what a load of nonsense” response which is summed up by…

“Oh great, when is International Men’s Day??!!”

The comedian Richard Herring (https://twitter.com/Herring1967) actually dedicates his entire day on March 8th replying to all the men who tweet something like that and replying to them with “It’s on November 19th” or similar. Such a lovely, very British (read: passive aggressive!) retort, highlighting the lazy fatuousness of the question…

Just one of several hundred examples…

So to all those men, I say Happy International Men’s Day today. Hope you’re out celebrating and putting up bunting. But I’m guessing probably not. Probably something else to be outraged about today…

Whilst we’re on the subject of faux-outrage and backlash, there’s no better example than the reaction to at the beginning of this year we also had the Gillette ad which ran, trying to point out that traditional, old-school views of ‘masculinity’ don’t really fit with a modern world, and could end up being ‘toxic’.

This time the outrage came from all sides at the idea that Gillette dare suggest that masculinity is toxic.  Which of course wasn’t the point at all. But it did give people who like to be shocked and appalled by things like this something to be shocked and appalled about for a bit.

Someone being shocked and appalled whilst their co-worker pulls a face of incredulity.

That misunderstanding (deliberate or otherwise) did hurt Gillette – especially in the US where debate is increasingly divisive and “if you’re not with us you’re against us” indignation seems like a national pastime.

But whilst Gillette’s reasons were self-serving (their business model is under huge threat from online suppliers), the execution was underwhelming (the whole thing looked like the client had just gone for the first draft of the ‘manifesto film’) and the response to the inevitable backlash was disappointing (once sales dropped initially the whole idea was quickly dropped), there was an important inflection point in there too.

Because all the “traditional” ways that masculinity is meant to represent – that’s not me. It never has been (although, like most men, I’ve bluffed it so many times over the years).  It starts with the idea that boys don’t cry, and from that moment on we have the vulnerability drummed out of us to be replaced with stoicism.

To re-use some words from a talk I gave at the Omniwomen Summit on International Women’s Day last year:

Bravery is lauded. Confidence and strength still often defines social status. We’re not taught empathy we’re taught resilience.

That is why I think International Men’s Day is important.

Not to push men forward – God knows that happens pretty much every other day of the year anyway – but to have a space where forward-thinking men can set a vision of the future where men have the right to be all the things they want to be without judgement. To be free of the expectations of a society built around rules that none of us signed up for but all of us – men and women – are expected to play by.

Grayson Perry puts it best…

Men’s rights: The right to be vulnerable The right to be weak The right to be wrong The right to be intuitive The right not to know The right to be uncertain The right to be flexible The right not to be ashamed of any of these.

Grayson Perry – The Descent of Man

That’s real masculinity for me – nuanced and thoughtful. And strong with it. It takes a shitload more strength to admit that you’re weak sometimes than it does to pretend that you’re strong all the time.

And by doing that we create space for others.

Inclusivity starts when those in positions of power or influence have the self-assurance to take a step back, perhaps even admit some of their vulnerabilities. Without that there’s no air for inclusivity to breathe and thrive.

So a very happy International Men’s Day to all the men out there. Use it to be the best friend, colleague, brother, son, husband and dad you can be. On your terms, with honesty and truthfulness.

You owe it to yourself. In fact, perhaps you even owe it to your true self.

Solidarity brother!

Why this, why now?

I’ve always loved writing. When I was a kid, I read everything I could get my hands on, and then when I’d read everything I wrote stories and collected interesting quotations. When I was a teenager, I wrote poetry (of course). When I was in my twenties, I wrote a whole novel (which I only ever showed to one editor because they didn’t like it and I didn’t like them not liking it – not exactly JK Rowling levels of thick skin and determination).

And I’ve always been fascinated by the power of words. The power to move people, to support or cajole or challenge. To connect and to divide. To rise up or crush down.

Over the last few years, my own words are something that have started to bring more responsibility too. Whether that’s presenting to my clients about brand strategy or creative, talking to the agency about our values and vision, coaching or mentoring individuals to be their best, or (increasingly) talking to large groups of strangers about gender equality and building an inclusive workplace… my words have some of their own power of influence too.

Speaking at WACL Gather in May 2019 (picture ©BronacMcNeill)

It occurs to me that pretty much all of the people in the above groups kind of have to listen to me whether they want to or not – be that through politeness or payment. But you don’t have to read any of this, so if you’ve got this far I reckon you’re doing pretty well already.

Here I’m going to be using my words to try to make the world of work and life a better place. At heart I’m a dreamer and an optimist, and that has its strengths and weaknesses – all of which will be on these pages somewhere, asking questions and challenging on how we take things forward.

I’ll be blogging about things that make me want to speak up, but only things where I’ve got a perspective or something to add. None of us need more words about some certain subjects. I’m interested in asking questions and giving food for thought – how can we build truly inclusive working environments where people can be their best and do their best work? How can a shift towards modern masculinity improve the lives of both men and women? How do we turn the theory of all this into practicality?

Through doing this, I’d like to give people pause to think, and perhaps some positive ideas to take forward. If I can connect with some like-minded people then that would be great too.

Please note, there’s a decent chance I might swear a bit here and there, so if that’s not your cup of tea then I apologise in advance and suggest you quietly look away as I take the opportunity to shout #$@&%*! at the absolute top of my voice.

So without further ado, you’re reading, I’m writing… shall we?

My First Blog Post


If I have seen further than others, it is by standing upon the shoulders of giants

— Sir Isaac Newton
Photo by Jou00e3o Jesus on Pexels.com

So here it is – the very first post on my new blog. How exciting. For me anyway. Probably less so for you I’m guessing…

Oh look at that, I’ve started the self-editing inner monologue thing already haven’t I? Can be a bit much and I kind of promised myself I wouldn’t. I’ll do my best from here on in…

Throughout my life I’ve been fortunate enough to be surrounded by some amazing people. I am who I am today because of them, and so if I can see anything (let alone see further) then it’s them who take the credit.

So here’s to those who make me laugh, make me think, make me playful or pensive. Those who support me, or challenge me. Those who make me want to be a little better tomorrow than I am today. A better son or brother or cousin, a better colleague or a better leader. A better dad. A better man.

Every journey starts with a first step, and this is mine. Subscribe below to get notifications when I post updates.

Now all I have to do is press “Publish” on this. Which I’ve been putting off for at least a couple of weeks already. Here goes nothing…